Determining factors of continuance intention of use regarding Pix payment services on Brazil

Detalhes bibliográficos
Autor(a) principal: Caldeira, Tharcisio
Data de Publicação: 2023
Outros Autores: Vidigal, Naiara, Vieira, Jéssica
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Consumer Behavior Review
Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/255198
Resumo: The need to understand consumer behavior regarding technological innovations is essential for companies to develop their strategies to meet the needs of their customers and become more competitive in the market. The main objective of this work was to investigate the main factors that influence the continuance of use of Pix payment service in Brazil. This research used the adapted Expectation-Confirmation Model (ECM), along with Technology Acceptance Model (TAM) and Technology Readiness (TR) and Perceived Risk (PR) constructs. Data was collected through a survey with 467 respondents. These data were analyzed using the Structural Equation Modeling (SEM) technique. The results indicated that consumer satisfaction is a strong predictor of intention to continue, as well as perceived usefulness and ease of use, which has an indirect influence. However, the perceived risk, even being significant in relation to the perceived usefulness, showed little effect in the model.
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spelling Determining factors of continuance intention of use regarding Pix payment services on BrazilFatores determinantes da intenção da continuidade de uso dos serviços Pix no BrasilPix Payment ServicesContinuance of UseExpectation-Confirmation ModelTechnology Acceptance ModelTechnology Readinessserviços Pixcontinuidade de usoModelo de Expectativa-ConfirmaçãoModelo de Aceitação de TecnologiasProntidão para a TecnologiaThe need to understand consumer behavior regarding technological innovations is essential for companies to develop their strategies to meet the needs of their customers and become more competitive in the market. The main objective of this work was to investigate the main factors that influence the continuance of use of Pix payment service in Brazil. This research used the adapted Expectation-Confirmation Model (ECM), along with Technology Acceptance Model (TAM) and Technology Readiness (TR) and Perceived Risk (PR) constructs. Data was collected through a survey with 467 respondents. These data were analyzed using the Structural Equation Modeling (SEM) technique. The results indicated that consumer satisfaction is a strong predictor of intention to continue, as well as perceived usefulness and ease of use, which has an indirect influence. However, the perceived risk, even being significant in relation to the perceived usefulness, showed little effect in the model.A necessidade de entender o comportamento do consumidor em relação às inovações tecnológicas é essencial para que as empresas desenvolvam suas estratégias para atender as necessidades de seus clientes e se tornarem mais competitivas no mercado. O objetivo principal deste trabalho foi investigar os principais fatores que influenciam a continuidade do uso dos serviços de pagamentos Pix no Brasil. Esta pesquisa utilizou o Modelo de Expectativa-Confirmação (ECM) adaptado, juntamente com os construtos do Modelo de Aceitação de Tecnologias (TAM), Prontidão Para a Tecnologia (TR) e Risco Percebido (PR). Os dados foram coletados por meio de uma survey com 467 respondentes. Esses dados foram analisados por meio da técnica de Modelagem de Equações Estruturais (SEM). Os resultados indicaram que a satisfação do consumidor é um forte preditor da intenção de continuar, assim como a utilidade percebida e a facilidade percebida de uso, que tem influência indireta. No entanto, o risco percebido, mesmo sendo significativo em relação à utilidade percebida, apresentou pouco efeito no modelo.Universidade Federal de Pernambuco2023-05-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionQuantitative Researchapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/25519810.51359/2526-7884.2023.255198CBR - Consumer Behavior Review; Vol. 7 No. 1 (2023): january-decemberCBR - Consumer Behavior Review; v. 7 n. 1 (2023): january-december2526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEenghttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/255198/44010Copyright (c) 2023 CBR - Consumer Behavior Reviewinfo:eu-repo/semantics/openAccessCaldeira, TharcisioVidigal, NaiaraVieira, Jéssica2023-06-22T13:34:17Zoai:oai.periodicos.ufpe.br:article/255198Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-06-22T13:34:17Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false
dc.title.none.fl_str_mv Determining factors of continuance intention of use regarding Pix payment services on Brazil
Fatores determinantes da intenção da continuidade de uso dos serviços Pix no Brasil
title Determining factors of continuance intention of use regarding Pix payment services on Brazil
spellingShingle Determining factors of continuance intention of use regarding Pix payment services on Brazil
Caldeira, Tharcisio
Pix Payment Services
Continuance of Use
Expectation-Confirmation Model
Technology Acceptance Model
Technology Readiness
serviços Pix
continuidade de uso
Modelo de Expectativa-Confirmação
Modelo de Aceitação de Tecnologias
Prontidão para a Tecnologia
title_short Determining factors of continuance intention of use regarding Pix payment services on Brazil
title_full Determining factors of continuance intention of use regarding Pix payment services on Brazil
title_fullStr Determining factors of continuance intention of use regarding Pix payment services on Brazil
title_full_unstemmed Determining factors of continuance intention of use regarding Pix payment services on Brazil
title_sort Determining factors of continuance intention of use regarding Pix payment services on Brazil
author Caldeira, Tharcisio
author_facet Caldeira, Tharcisio
Vidigal, Naiara
Vieira, Jéssica
author_role author
author2 Vidigal, Naiara
Vieira, Jéssica
author2_role author
author
dc.contributor.author.fl_str_mv Caldeira, Tharcisio
Vidigal, Naiara
Vieira, Jéssica
dc.subject.por.fl_str_mv Pix Payment Services
Continuance of Use
Expectation-Confirmation Model
Technology Acceptance Model
Technology Readiness
serviços Pix
continuidade de uso
Modelo de Expectativa-Confirmação
Modelo de Aceitação de Tecnologias
Prontidão para a Tecnologia
topic Pix Payment Services
Continuance of Use
Expectation-Confirmation Model
Technology Acceptance Model
Technology Readiness
serviços Pix
continuidade de uso
Modelo de Expectativa-Confirmação
Modelo de Aceitação de Tecnologias
Prontidão para a Tecnologia
description The need to understand consumer behavior regarding technological innovations is essential for companies to develop their strategies to meet the needs of their customers and become more competitive in the market. The main objective of this work was to investigate the main factors that influence the continuance of use of Pix payment service in Brazil. This research used the adapted Expectation-Confirmation Model (ECM), along with Technology Acceptance Model (TAM) and Technology Readiness (TR) and Perceived Risk (PR) constructs. Data was collected through a survey with 467 respondents. These data were analyzed using the Structural Equation Modeling (SEM) technique. The results indicated that consumer satisfaction is a strong predictor of intention to continue, as well as perceived usefulness and ease of use, which has an indirect influence. However, the perceived risk, even being significant in relation to the perceived usefulness, showed little effect in the model.
publishDate 2023
dc.date.none.fl_str_mv 2023-05-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Quantitative Research
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/255198
10.51359/2526-7884.2023.255198
url https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/255198
identifier_str_mv 10.51359/2526-7884.2023.255198
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/255198/44010
dc.rights.driver.fl_str_mv Copyright (c) 2023 CBR - Consumer Behavior Review
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 CBR - Consumer Behavior Review
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Pernambuco
publisher.none.fl_str_mv Universidade Federal de Pernambuco
dc.source.none.fl_str_mv CBR - Consumer Behavior Review; Vol. 7 No. 1 (2023): january-december
CBR - Consumer Behavior Review; v. 7 n. 1 (2023): january-december
2526-7884
reponame:Consumer Behavior Review
instname:Universidade Federal de Pernambuco (UFPE)
instacron:UFPE
instname_str Universidade Federal de Pernambuco (UFPE)
instacron_str UFPE
institution UFPE
reponame_str Consumer Behavior Review
collection Consumer Behavior Review
repository.name.fl_str_mv Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)
repository.mail.fl_str_mv cbr@ufpe.br||periodicos.ufpe@ufpe.br
_version_ 1797220396136660992

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