Examining the domain of pro-environmental behavior to promote individual and collective wellbeing

• Autor(a) principal: Nascimento, Thays Martins do
• Data de Publicação: 2019
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Consumer Behavior Review
• Texto Completo: https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/237497
• topic: well-being; pro-environmental behavior; pro-environmental attitudes; transformative consumer research.; bem-estar social; comportamento pró-ambiental; atitudes pró-ambientais; pesquisa transformativa do consumidor.

The analysis of consumer behavior is at the center of an assessment (evolution) of the environmental and sustainable sustainability of society. Pro-environmental behavior can help minimize man's impact on the environment. This research delineates a conceptual framework that is based on social norms, values and pro-environmental attitudes to promote a pro-environmental behavior with contributions to the transformative consumer research and personal and collective well-being. In addition, to better understand how one can stimulate this behavior in various marketing activities, it is discussed how companies and society can benefit from these pro-environmental behaviors, allowing organizations to better exploit their advantages.