Attitudes towards online purchases by low-income consumers who have access to the internet
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Data de Publicação: | 2022 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Consumer Behavior Review |
Texto Completo: | https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/251162 |
Resumo: | The main objective of this work is to analyze the attitudes and purchase intentions of lowincome consumers with internet access in relation to electronic commerce, by examining their beliefs, motives, and underlying objections and, as a result, their purchase intentions. This exploratory study is qualitative in nature. Data was collected through semi-structured interviews with Brazilian low-income consumers. The study indicates that low-income shoppers have an overall negative attitude towards e-commerce and found three variables that are known to be affecting low-income shoppers' attitudes towards the internet, namely: distrust regarding stores policies; negative feelings about e-commerce; and the need for peer approval. This study contributes to the field by applying the traditional ABC Attitude model to analyze online consumption in Brazil. It also furthers our understanding of the variables present in each of the three components of the ABC Attitude model (Affect, Behavior and Cognition) and has detected new variables that emerged from the field research and presents justification and support for them found in the literature by examining what affects these attitudes towards the online market. |
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Consumer Behavior Review |
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Attitudes towards online purchases by low-income consumers who have access to the internetAtitudes em relação a compras no comércio eletrônico por parte de consumidores de baixa renda com acesso à internetonline purchase attitudeslow-income consumeronline purchase intentionconsumer behavior.atitudes da compra on-lineconsumidor de baixa rendaintenção de compra on-linecomportamento consumidor.The main objective of this work is to analyze the attitudes and purchase intentions of lowincome consumers with internet access in relation to electronic commerce, by examining their beliefs, motives, and underlying objections and, as a result, their purchase intentions. This exploratory study is qualitative in nature. Data was collected through semi-structured interviews with Brazilian low-income consumers. The study indicates that low-income shoppers have an overall negative attitude towards e-commerce and found three variables that are known to be affecting low-income shoppers' attitudes towards the internet, namely: distrust regarding stores policies; negative feelings about e-commerce; and the need for peer approval. This study contributes to the field by applying the traditional ABC Attitude model to analyze online consumption in Brazil. It also furthers our understanding of the variables present in each of the three components of the ABC Attitude model (Affect, Behavior and Cognition) and has detected new variables that emerged from the field research and presents justification and support for them found in the literature by examining what affects these attitudes towards the online market.O objetivo principal deste trabalho é analisar as atitudes e intenções de compra em relação ao comércio eletrônico por consumidores de baixa renda com acesso à internet, buscando identificar as crenças, os motivos, as objeções subjacentes e por consequência as intenções de compra. A presente pesquisa de cunho exploratório utilizou uma metodologia qualitativa. Os dados foram coletados através de entrevistas semiestruturadas com compradores brasileiros de baixa renda. Como resultado principal, o estudo indicou que os compradores de baixa renda possuem uma atitude geral negativa em relação ao comércio eletrônico e descobriu que três variáveis estavam afetando as atitudes dos compradores de baixa renda na internet, a saber: a desconfiança com relação às lojas; os sentimentos negativos relativos ao comércio on-line; e a necessidade de aprovação dos pares. Os resultados da pesquisa ampliaram o entendimento acerca das variáveis presentes em cada um dos 3 componentes do tradicional modelo ABC (Affect, Behavior e Cognition) das atitudes, detectando novas variáveis que emergiram do campo, justificando e apoiando os aspectos que afetavam tais atitudes no mercado on-line.Universidade Federal de Pernambuco2022-03-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa Qualitativa; Qualitative researchapplication/pdfhttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/25116210.51359/2526-7884.2022.251162CBR - Consumer Behavior Review; Vol. 6 No. 1 (2022): january-december; e-251162CBR - Consumer Behavior Review; v. 6 n. 1 (2022): january-december; e-2511622526-7884reponame:Consumer Behavior Reviewinstname:Universidade Federal de Pernambuco (UFPE)instacron:UFPEenghttps://periodicos.ufpe.br/revistas/index.php/cbr/article/view/251162/40765Copyright (c) 2022 CBR - Consumer Behavior Reviewinfo:eu-repo/semantics/openAccessBender, Luis Gustavo JucáMattoso, Cecília Lima de Queirós2023-05-03T13:52:50Zoai:oai.periodicos.ufpe.br:article/251162Revistahttps://periodicos.ufpe.br/revistas/cbrPUBhttps://periodicos.ufpe.br/revistas/cbr/oaicbr@ufpe.br||periodicos.ufpe@ufpe.br2526-78842526-7884opendoar:2023-05-03T13:52:50Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE)false |
dc.title.none.fl_str_mv |
Attitudes towards online purchases by low-income consumers who have access to the internet Atitudes em relação a compras no comércio eletrônico por parte de consumidores de baixa renda com acesso à internet |
title |
Attitudes towards online purchases by low-income consumers who have access to the internet |
spellingShingle |
Attitudes towards online purchases by low-income consumers who have access to the internet Bender, Luis Gustavo Jucá online purchase attitudes low-income consumer online purchase intention consumer behavior. atitudes da compra on-line consumidor de baixa renda intenção de compra on-line comportamento consumidor. |
title_short |
Attitudes towards online purchases by low-income consumers who have access to the internet |
title_full |
Attitudes towards online purchases by low-income consumers who have access to the internet |
title_fullStr |
Attitudes towards online purchases by low-income consumers who have access to the internet |
title_full_unstemmed |
Attitudes towards online purchases by low-income consumers who have access to the internet |
title_sort |
Attitudes towards online purchases by low-income consumers who have access to the internet |
author |
Bender, Luis Gustavo Jucá |
author_facet |
Bender, Luis Gustavo Jucá Mattoso, Cecília Lima de Queirós |
author_role |
author |
author2 |
Mattoso, Cecília Lima de Queirós |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Bender, Luis Gustavo Jucá Mattoso, Cecília Lima de Queirós |
dc.subject.por.fl_str_mv |
online purchase attitudes low-income consumer online purchase intention consumer behavior. atitudes da compra on-line consumidor de baixa renda intenção de compra on-line comportamento consumidor. |
topic |
online purchase attitudes low-income consumer online purchase intention consumer behavior. atitudes da compra on-line consumidor de baixa renda intenção de compra on-line comportamento consumidor. |
description |
The main objective of this work is to analyze the attitudes and purchase intentions of lowincome consumers with internet access in relation to electronic commerce, by examining their beliefs, motives, and underlying objections and, as a result, their purchase intentions. This exploratory study is qualitative in nature. Data was collected through semi-structured interviews with Brazilian low-income consumers. The study indicates that low-income shoppers have an overall negative attitude towards e-commerce and found three variables that are known to be affecting low-income shoppers' attitudes towards the internet, namely: distrust regarding stores policies; negative feelings about e-commerce; and the need for peer approval. This study contributes to the field by applying the traditional ABC Attitude model to analyze online consumption in Brazil. It also furthers our understanding of the variables present in each of the three components of the ABC Attitude model (Affect, Behavior and Cognition) and has detected new variables that emerged from the field research and presents justification and support for them found in the literature by examining what affects these attitudes towards the online market. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-03-17 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Pesquisa Qualitativa; Qualitative research |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/251162 10.51359/2526-7884.2022.251162 |
url |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/251162 |
identifier_str_mv |
10.51359/2526-7884.2022.251162 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/251162/40765 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 CBR - Consumer Behavior Review info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 CBR - Consumer Behavior Review |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Pernambuco |
publisher.none.fl_str_mv |
Universidade Federal de Pernambuco |
dc.source.none.fl_str_mv |
CBR - Consumer Behavior Review; Vol. 6 No. 1 (2022): january-december; e-251162 CBR - Consumer Behavior Review; v. 6 n. 1 (2022): january-december; e-251162 2526-7884 reponame:Consumer Behavior Review instname:Universidade Federal de Pernambuco (UFPE) instacron:UFPE |
instname_str |
Universidade Federal de Pernambuco (UFPE) |
instacron_str |
UFPE |
institution |
UFPE |
reponame_str |
Consumer Behavior Review |
collection |
Consumer Behavior Review |
repository.name.fl_str_mv |
Consumer Behavior Review - Universidade Federal de Pernambuco (UFPE) |
repository.mail.fl_str_mv |
cbr@ufpe.br||periodicos.ufpe@ufpe.br |
_version_ |
1797220396085280768 |