Análise das redes de relacionamento produzidas com a aplicação do marketing científico digital dos periódicos científicos da Ciência da Informação no Brasil

• Autor(a) principal: Ramos, Bruno Soares
• Data de Publicação: 2023
• Outros Autores: Silva, Alzira Karla Araújo da, Freire, Gustavo Henrique de Araújo
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: AtoZ (Curitiba)
• Texto Completo: https://revistas.ufpr.br/atoz/article/view/86854
• topic: CIÊNCIA DA INFORMAÇÃO: PROCESSOS DE DISSEMINAÇÃO DA INFORMAÇÃO; Redes sociais digitais; Marketing científico digital; Comunicação; Análise de redes sociais.; Digital social networks; Digital scientific marketing; Communication; Social network analysis.

Introduction: Digital social networks have changed the various ecosystems that exist in the society of the digital age. In this process of change, communication is essential for knowledge formation and, consequently, for science. The study analyzes the application of digital scientific marketing in the use of the digital social networks Facebook and Instagram available from scientific journals in Information Science in Brazil. Method: The methodological course is characterized by a bibliographic research and data collection, of an applied nature and with a descriptive, qualitative and quantitative approach. It adopts Social Network Analysis and the help of Fanpage Karma and NodeXL to represent the graphs. Results: Points out that the adoption of digital scientific marketing, as a tool for publicizing science, occurs timidly in scientific journals of Information Science in Brazil. Conclusion: It shows that digital scientific marketing applied to the Instagram network has greater engagement by information users.