Organization of municipal electoral campaigns: the case of Guarulhos in 2016

Detalhes bibliográficos
Autor(a) principal: Alves, Mércia
Data de Publicação: 2022
Tipo de documento: Artigo
Idioma: por
Título da fonte: Sociologias (Online)
Texto Completo: https://seer.ufrgs.br/index.php/sociologias/article/view/386-415
Resumo: The article aims to discuss the organization of election campaigns at the municipal level. The survey walked from the questions: Has the process of professionalization, described by international literature and in Brazil, reached the majority campaigns in the municipalities? If in positive case so, how and what are the characteristics of this process in local election campaigns? How is the physical structure of the parties and the number of people involved to carry out paid and voluntary activities during the election period expanded? How are the financial resources of the parties allocated and distributed in campaign management? To answer these questions, PSB and DEM election campaigns were selected in Guarulhos (2016), where do not have access to HGPE on radio and television. We examined the financial dynamics of the campaigns, and conducted interviews with party leaders. The main results indicate that professionalization is being incorporated unevenly and to different degrees depending on the resources available, the strategies and the profile of candidates.
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spelling Organization of municipal electoral campaigns: the case of Guarulhos in 2016A organização das campanhas eleitorais nos municípios: o caso de Guarulhos em 2016: the case of Guarulhos in 2016Campanhas eleitoraisProfissionalização das campanhasEleições municipaisEleições 2016.Election campaignsProfessionalization of campaignsMunicipal electionsElections 2016The article aims to discuss the organization of election campaigns at the municipal level. The survey walked from the questions: Has the process of professionalization, described by international literature and in Brazil, reached the majority campaigns in the municipalities? If in positive case so, how and what are the characteristics of this process in local election campaigns? How is the physical structure of the parties and the number of people involved to carry out paid and voluntary activities during the election period expanded? How are the financial resources of the parties allocated and distributed in campaign management? To answer these questions, PSB and DEM election campaigns were selected in Guarulhos (2016), where do not have access to HGPE on radio and television. We examined the financial dynamics of the campaigns, and conducted interviews with party leaders. The main results indicate that professionalization is being incorporated unevenly and to different degrees depending on the resources available, the strategies and the profile of candidates.O artigo tem como objetivo discutir a organização das campanhas eleitorais nos municípios, da seleção de candidatos à definição das estratégias de comunicação. A pesquisa caminhou a partir das perguntas: o processo de profissionalização, descrito pela literatura internacional e no Brasil, alcançou as campanhas majoritárias nos municípios? Em caso positivo, como e quais são as características desse processo nas campanhas eleitorais locais? Como se dá a expansão da estrutura física dos partidos e do número de pessoas envolvidas para a realização de atividades remuneradas e voluntárias durante o período eleitoral? Como são alocados e distribuídos os recursos financeiros dos partidos no gerenciamento das campanhas? Para responder a essas questões, foram selecionadas as campanhas de 2016, de PSB e Democratas, em Guarulhos, cidade onde os partidos não têm acesso ao HGPE no rádio e na televisão. Examinamos a dinâmica financeira das campanhas, e realizamos entrevistas com líderes dos partidos. Os principais resultados apontam que a profissionalização está sendo incorporada de forma desigual e em diferentes graus, a depender dos recursos disponíveis, das estratégias e perfil de candidatos.Programa de Pós-Graduação em Sociologia da Universidade Federal do Rio Grande do Sul2022-05-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersion"Avaliado pelos pares"application/pdfhttps://seer.ufrgs.br/index.php/sociologias/article/view/386-41510.1590/15174522-107406SOCIOLOGIAS; Vol. 24 No. 59 (2022): Gender and race: southern transits in perspectiveSOCIOLOGIAS; Vol. 24 Núm. 59 (2022): Género y raza: tránsitos del Sur en perspectivaSociologias; v. 24 n. 59 (2022): Gênero e Raça: Trânsitos do Sul em Perspectiva1807-03371517-4522reponame:Sociologias (Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/sociologias/article/view/386-415/85020Copyright (c) 2022 Mércia Alveshttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessAlves, Mércia2022-07-26T03:19:19Zoai:seer.ufrgs.br:article/107406Revistahttps://seer.ufrgs.br/sociologiasPUBhttps://seer.ufrgs.br/sociologias/oai||revsoc@ufrgs.br1807-03371517-4522opendoar:2022-07-26T03:19:19Sociologias (Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Organization of municipal electoral campaigns: the case of Guarulhos in 2016
A organização das campanhas eleitorais nos municípios: o caso de Guarulhos em 2016: the case of Guarulhos in 2016
title Organization of municipal electoral campaigns: the case of Guarulhos in 2016
spellingShingle Organization of municipal electoral campaigns: the case of Guarulhos in 2016
Alves, Mércia
Campanhas eleitorais
Profissionalização das campanhas
Eleições municipais
Eleições 2016.
Election campaigns
Professionalization of campaigns
Municipal elections
Elections 2016
title_short Organization of municipal electoral campaigns: the case of Guarulhos in 2016
title_full Organization of municipal electoral campaigns: the case of Guarulhos in 2016
title_fullStr Organization of municipal electoral campaigns: the case of Guarulhos in 2016
title_full_unstemmed Organization of municipal electoral campaigns: the case of Guarulhos in 2016
title_sort Organization of municipal electoral campaigns: the case of Guarulhos in 2016
author Alves, Mércia
author_facet Alves, Mércia
author_role author
dc.contributor.author.fl_str_mv Alves, Mércia
dc.subject.por.fl_str_mv Campanhas eleitorais
Profissionalização das campanhas
Eleições municipais
Eleições 2016.
Election campaigns
Professionalization of campaigns
Municipal elections
Elections 2016
topic Campanhas eleitorais
Profissionalização das campanhas
Eleições municipais
Eleições 2016.
Election campaigns
Professionalization of campaigns
Municipal elections
Elections 2016
description The article aims to discuss the organization of election campaigns at the municipal level. The survey walked from the questions: Has the process of professionalization, described by international literature and in Brazil, reached the majority campaigns in the municipalities? If in positive case so, how and what are the characteristics of this process in local election campaigns? How is the physical structure of the parties and the number of people involved to carry out paid and voluntary activities during the election period expanded? How are the financial resources of the parties allocated and distributed in campaign management? To answer these questions, PSB and DEM election campaigns were selected in Guarulhos (2016), where do not have access to HGPE on radio and television. We examined the financial dynamics of the campaigns, and conducted interviews with party leaders. The main results indicate that professionalization is being incorporated unevenly and to different degrees depending on the resources available, the strategies and the profile of candidates.
publishDate 2022
dc.date.none.fl_str_mv 2022-05-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
"Avaliado pelos pares"
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/sociologias/article/view/386-415
10.1590/15174522-107406
url https://seer.ufrgs.br/index.php/sociologias/article/view/386-415
identifier_str_mv 10.1590/15174522-107406
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/sociologias/article/view/386-415/85020
dc.rights.driver.fl_str_mv Copyright (c) 2022 Mércia Alves
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Mércia Alves
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Programa de Pós-Graduação em Sociologia da Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Programa de Pós-Graduação em Sociologia da Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv SOCIOLOGIAS; Vol. 24 No. 59 (2022): Gender and race: southern transits in perspective
SOCIOLOGIAS; Vol. 24 Núm. 59 (2022): Género y raza: tránsitos del Sur en perspectiva
Sociologias; v. 24 n. 59 (2022): Gênero e Raça: Trânsitos do Sul em Perspectiva
1807-0337
1517-4522
reponame:Sociologias (Online)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
institution UFRGS
reponame_str Sociologias (Online)
collection Sociologias (Online)
repository.name.fl_str_mv Sociologias (Online) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ||revsoc@ufrgs.br
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