The campaigns’ influence in presidential elections: The role of media

Detalhes bibliográficos
Autor(a) principal: Borba, Felipe
Data de Publicação: 2009
Tipo de documento: Artigo
Idioma: por
Título da fonte: Civitas - Revista de Ciências Sociais (Porto Alegre. Online)
Texto Completo: https://revistaseletronicas.pucrs.br/index.php/civitas/article/view/4765
Resumo: The importance of electoral campaigns is due to the fact that they are a privileged moment in the relationship between citizens and politics. It is the moment during which the different political competitors present their proposals, their intended actions, and the main ideas behind them to society. The question is: can campaigns effectively affect the perception of voters? This article investigates the extent of the impact of electoral campaigns on voting decisions. The analysis has been restricted to a single portion of campaigns, the journalistic coverage made by Brazilian newspapers, during the 2002 presidential elections. The article starts with a discussion of the theoretical relationship between voters and the media. It then assesses the impact of coverage on voting decisions according to a criterion that gauges de tone of criticism based on the overall sum of favorable (positive) and unfavorable (negative) pieces published during the campaign. Based on the application of statistical and descriptive methods, it reaches the conclusion that votes for presidential candidate Luiz Inácio Lula da Silva, who ran for the Workers’ Party (PT), were heavily influenced by newspaper media coverage.
id PUC_RS-17_e52d48a8769199f2680bde1dd967031a
oai_identifier_str oai:ojs.revistaseletronicas.pucrs.br:article/4765
network_acronym_str PUC_RS-17
network_name_str Civitas - Revista de Ciências Sociais (Porto Alegre. Online)
repository_id_str
spelling The campaigns’ influence in presidential elections: The role of mediaA influência das campanhas nas eleições presidenciais: o papel da mídiaCampaignsElectionsMediaCampanhaEleiçõesMídiaThe importance of electoral campaigns is due to the fact that they are a privileged moment in the relationship between citizens and politics. It is the moment during which the different political competitors present their proposals, their intended actions, and the main ideas behind them to society. The question is: can campaigns effectively affect the perception of voters? This article investigates the extent of the impact of electoral campaigns on voting decisions. The analysis has been restricted to a single portion of campaigns, the journalistic coverage made by Brazilian newspapers, during the 2002 presidential elections. The article starts with a discussion of the theoretical relationship between voters and the media. It then assesses the impact of coverage on voting decisions according to a criterion that gauges de tone of criticism based on the overall sum of favorable (positive) and unfavorable (negative) pieces published during the campaign. Based on the application of statistical and descriptive methods, it reaches the conclusion that votes for presidential candidate Luiz Inácio Lula da Silva, who ran for the Workers’ Party (PT), were heavily influenced by newspaper media coverage.A importância das campanhas eleitorais reside no fato de que se trata do momento privilegiado da relação entre os cidadãos e a política. É a hora em que as diferentes opções informam à sociedade sobre seu programa de governo, as principais medidas que pretendem impulsionar e que idéias estão por trás destas medidas. A pergunta é: são as campanhas capazes de afetar a percepção dos eleitores? O objetivo deste artigo é o de investigar o grau de influência das campanhas eleitorais na decisão do voto. A análise é restrita a apenas um segmento das campanhas, a cobertura eleitoral feita pelos jornais brasileiros, no contexto das eleições presidenciais de 2002. O artigo inicia com uma discussão a respeito da relação teórica entre eleitores e mídia nos momentos eleitorais. Em seguida, analisa o impacto da cobertura sobre a intenção de voto a partir de um critério que mede o tom das críticas por meio do saldo das matérias positivas e negativas publicadas durante a campanha. Concluímos, com base na aplicação de métodos descritivos e estatísticos, que o voto dado ao candidato Lula (PT) foi fortemente influenciado pela cobertura feita pelos jornais. Palavras-chave: Campanha; Eleições; MídiaEditora da Pucrs - ediPUCRS2009-01-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/index.php/civitas/article/view/476510.15448/1984-7289.2008.2.4765Civitas: journal of Social Sciences; Vol. 8 No. 2 (2008): Political communication, party and elections; 300-322Civitas: revista de Ciências Sociais; Vol. 8 Núm. 2 (2008): Comunicação política, partidos e eleições; 300-322Civitas: revista de Ciências Sociais; v. 8 n. 2 (2008): Comunicação política, partidos e eleições; 300-3221984-72891519-608910.15448/1984-7289.2008.2reponame:Civitas - Revista de Ciências Sociais (Porto Alegre. Online)instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/index.php/civitas/article/view/4765/3827Copyright (c) 2016 Civitas - Revista de Ciências Sociaishttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessBorba, Felipe2016-08-29T15:23:46Zoai:ojs.revistaseletronicas.pucrs.br:article/4765Revistahttps://revistaseletronicas.pucrs.br/index.php/civitas/oaiPRIhttp://revistaseletronicas.pucrs.br/ojs/index.php/civitas/oaicivitas@pucrs.br1984-72891519-6089opendoar:2016-08-29T15:23:46Civitas - Revista de Ciências Sociais (Porto Alegre. Online) - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv The campaigns’ influence in presidential elections: The role of media
A influência das campanhas nas eleições presidenciais: o papel da mídia
title The campaigns’ influence in presidential elections: The role of media
spellingShingle The campaigns’ influence in presidential elections: The role of media
Borba, Felipe
Campaigns
Elections
Media
Campanha
Eleições
Mídia
title_short The campaigns’ influence in presidential elections: The role of media
title_full The campaigns’ influence in presidential elections: The role of media
title_fullStr The campaigns’ influence in presidential elections: The role of media
title_full_unstemmed The campaigns’ influence in presidential elections: The role of media
title_sort The campaigns’ influence in presidential elections: The role of media
author Borba, Felipe
author_facet Borba, Felipe
author_role author
dc.contributor.author.fl_str_mv Borba, Felipe
dc.subject.por.fl_str_mv Campaigns
Elections
Media
Campanha
Eleições
Mídia
topic Campaigns
Elections
Media
Campanha
Eleições
Mídia
description The importance of electoral campaigns is due to the fact that they are a privileged moment in the relationship between citizens and politics. It is the moment during which the different political competitors present their proposals, their intended actions, and the main ideas behind them to society. The question is: can campaigns effectively affect the perception of voters? This article investigates the extent of the impact of electoral campaigns on voting decisions. The analysis has been restricted to a single portion of campaigns, the journalistic coverage made by Brazilian newspapers, during the 2002 presidential elections. The article starts with a discussion of the theoretical relationship between voters and the media. It then assesses the impact of coverage on voting decisions according to a criterion that gauges de tone of criticism based on the overall sum of favorable (positive) and unfavorable (negative) pieces published during the campaign. Based on the application of statistical and descriptive methods, it reaches the conclusion that votes for presidential candidate Luiz Inácio Lula da Silva, who ran for the Workers’ Party (PT), were heavily influenced by newspaper media coverage.
publishDate 2009
dc.date.none.fl_str_mv 2009-01-20
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/index.php/civitas/article/view/4765
10.15448/1984-7289.2008.2.4765
url https://revistaseletronicas.pucrs.br/index.php/civitas/article/view/4765
identifier_str_mv 10.15448/1984-7289.2008.2.4765
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/index.php/civitas/article/view/4765/3827
dc.rights.driver.fl_str_mv Copyright (c) 2016 Civitas - Revista de Ciências Sociais
https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Civitas - Revista de Ciências Sociais
https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da Pucrs - ediPUCRS
publisher.none.fl_str_mv Editora da Pucrs - ediPUCRS
dc.source.none.fl_str_mv Civitas: journal of Social Sciences; Vol. 8 No. 2 (2008): Political communication, party and elections; 300-322
Civitas: revista de Ciências Sociais; Vol. 8 Núm. 2 (2008): Comunicação política, partidos e eleições; 300-322
Civitas: revista de Ciências Sociais; v. 8 n. 2 (2008): Comunicação política, partidos e eleições; 300-322
1984-7289
1519-6089
10.15448/1984-7289.2008.2
reponame:Civitas - Revista de Ciências Sociais (Porto Alegre. Online)
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
institution PUC_RS
reponame_str Civitas - Revista de Ciências Sociais (Porto Alegre. Online)
collection Civitas - Revista de Ciências Sociais (Porto Alegre. Online)
repository.name.fl_str_mv Civitas - Revista de Ciências Sociais (Porto Alegre. Online) - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv civitas@pucrs.br
_version_ 1799128805032329216

Registros relacionados