COMPETITIVE ENVIRONMENT AND OBTAINING COMPETITIVE ADVANTAGE FROM AN INCLUSIVE APPROACH: A CASE STUDY IN THE HOTEL SECTOR IN CURITIBA

Detalhes bibliográficos
Autor(a) principal: Hocayen-da-Silva, Antônio João
Data de Publicação: 2013
Outros Autores: Meira Teixeira, Rivanda
Tipo de documento: Artigo
Idioma: por
Título da fonte: REAd (Porto Alegre. Online)
Texto Completo: https://seer.ufrgs.br/index.php/read/article/view/39913
Resumo: Curitiba’s hotels are changing their strategies to face competition of national and international chains that are settling in the city. The pressure that is resulting of these environmental changes has demanded from local enterprises to search for competitive advantages for its survival. This study has as objective to analyze the competitive environment and the pursuit for competitive advantages in a hotel located in Curitiba, from the point of view of the Integrated Approach of Kim and Oh from 2004, that besides considering internal aspects and external, from the Porter’s five-forces approach, the resources-based approach, adds the Relational-approach, which claims the gain of competitive advantages from interfirm relationships. A case study was developed and six personal semi structured interviews had been carried with out with the owner, directors and managers in one hospitality firm in Curitiba. It was observed out that in terms of internal resources the strategic changes were characterized as a reaction in relation to external pressures. It can be pointed the physical renovation and changes on the organization structure that aim to make the management more efficient. Regarding external competitive forces it can be highlighted the negotiation power of institutional clients that were looking for high quality standards with low price. It was also possible to observe that hotel mangers, despite saying that it is always positive to cultivate networks and relations, do not have a strategic vision regarding interfirm relationships and are not able to identify and explore the benefits from these cooperation.
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spelling COMPETITIVE ENVIRONMENT AND OBTAINING COMPETITIVE ADVANTAGE FROM AN INCLUSIVE APPROACH: A CASE STUDY IN THE HOTEL SECTOR IN CURITIBAAMBIENTE COMPETITIVO E OBTENÇÃO DE VANTAGENS COMPETITIVAS A PARTIR DE UMA ABORDAGEM INTEGRADORA: ESTUDO DE CASO NO SETOR HOTELEIRO EM CURITIBAGestão EstratégicaVantagem CompetitivaRecursosForças CompetitivasRelacionamentos InterorganizacionaisStrategy ManagementCompetitive AdvantageResourcesCompetitives ForcesInterfirm RelationshipsCuritiba’s hotels are changing their strategies to face competition of national and international chains that are settling in the city. The pressure that is resulting of these environmental changes has demanded from local enterprises to search for competitive advantages for its survival. This study has as objective to analyze the competitive environment and the pursuit for competitive advantages in a hotel located in Curitiba, from the point of view of the Integrated Approach of Kim and Oh from 2004, that besides considering internal aspects and external, from the Porter’s five-forces approach, the resources-based approach, adds the Relational-approach, which claims the gain of competitive advantages from interfirm relationships. A case study was developed and six personal semi structured interviews had been carried with out with the owner, directors and managers in one hospitality firm in Curitiba. It was observed out that in terms of internal resources the strategic changes were characterized as a reaction in relation to external pressures. It can be pointed the physical renovation and changes on the organization structure that aim to make the management more efficient. Regarding external competitive forces it can be highlighted the negotiation power of institutional clients that were looking for high quality standards with low price. It was also possible to observe that hotel mangers, despite saying that it is always positive to cultivate networks and relations, do not have a strategic vision regarding interfirm relationships and are not able to identify and explore the benefits from these cooperation.Os hotéis em Curitiba estão mudando suas estratégias para enfrentar a concorrência das redes hoteleiras nacionais e internacionais que se instalaram na cidade. A pressão decorrente da mudança ambiental tem exigido dos empreendimentos hoteleiros locais a busca da obtenção de vantagens competitivas para garantir sua sobrevivência. O objetivo deste estudo foi analisar o ambiente competitivo e a obtenção de vantagens competitivas em um hotel de Curitiba a partir do modelo da Abordagem Integradora proposto por Kim e Oh em 2004, que, além de considerar os aspectos internos e externos, por meio da Abordagem das Cinco Forças de Porter e da Abordagem Baseada em Recursos, considera ainda a Abordagem Relacional, a qual defende a obtenção de vantagens competitivas a partir dos relacionamentos interorganizacionais. Um estudo de caso foi realizado com seis entrevistas pessoais semi-estruturadas com proprietário, diretores e gerentes, em uma empresa do setor hoteleiro de Curitiba. Foi verificado que em termos de recursos internos, as mudanças estratégicas se caracterizam como reativas em relação às pressões ambientais. Sobressaíram-se reformas nas instalações e modificações na estrutura organizacional, visando tornar a gestão mais eficiente. No que diz respeito às forças competitivas externas, ressalta-se o poder de negociação dos clientes institucionais, buscando conquistar elevado padrão de qualidade com preço baixo.  Foi possível constatar também, que os gestores do hotel, apesar de acreditarem que sempre é positiva a formação de alianças e parcerias, não possuem uma visão estratégica a respeito dos relacionamentos interorganizacionais, capaz de identificar e explorar os benefícios oriundos dessa cooperação.Universidade Federal do Rio Grande do Sul2013-05-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionscientific articleAvaliado pelos paresartigo científicoapplication/pdfhttps://seer.ufrgs.br/index.php/read/article/view/39913Electronic Review of Administration; Vol. 13 No. 1 (2007): Edição 55 - jan/abr 2007; 127-155Revista Electrónica de Administración; Vol. 13 Núm. 1 (2007): Edição 55 - jan/abr 2007; 127-155Revista Eletrônica de Administração; v. 13 n. 1 (2007): Edição 55 - jan/abr 2007; 127-1551413-23111980-4164reponame:REAd (Porto Alegre. Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/read/article/view/39913/25448Hocayen-da-Silva, Antônio JoãoMeira Teixeira, Rivandainfo:eu-repo/semantics/openAccess2013-05-16T14:21:20Zoai:seer.ufrgs.br:article/39913Revistahttp://seer.ufrgs.br/index.php/read/indexPUBhttps://seer.ufrgs.br/read/oaiea_read@ufrgs.br1413-23111413-2311opendoar:2013-05-16T14:21:20REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv COMPETITIVE ENVIRONMENT AND OBTAINING COMPETITIVE ADVANTAGE FROM AN INCLUSIVE APPROACH: A CASE STUDY IN THE HOTEL SECTOR IN CURITIBA
AMBIENTE COMPETITIVO E OBTENÇÃO DE VANTAGENS COMPETITIVAS A PARTIR DE UMA ABORDAGEM INTEGRADORA: ESTUDO DE CASO NO SETOR HOTELEIRO EM CURITIBA
title COMPETITIVE ENVIRONMENT AND OBTAINING COMPETITIVE ADVANTAGE FROM AN INCLUSIVE APPROACH: A CASE STUDY IN THE HOTEL SECTOR IN CURITIBA
spellingShingle COMPETITIVE ENVIRONMENT AND OBTAINING COMPETITIVE ADVANTAGE FROM AN INCLUSIVE APPROACH: A CASE STUDY IN THE HOTEL SECTOR IN CURITIBA
Hocayen-da-Silva, Antônio João
Gestão Estratégica
Vantagem Competitiva
Recursos
Forças Competitivas
Relacionamentos Interorganizacionais
Strategy Management
Competitive Advantage
Resources
Competitives Forces
Interfirm Relationships
title_short COMPETITIVE ENVIRONMENT AND OBTAINING COMPETITIVE ADVANTAGE FROM AN INCLUSIVE APPROACH: A CASE STUDY IN THE HOTEL SECTOR IN CURITIBA
title_full COMPETITIVE ENVIRONMENT AND OBTAINING COMPETITIVE ADVANTAGE FROM AN INCLUSIVE APPROACH: A CASE STUDY IN THE HOTEL SECTOR IN CURITIBA
title_fullStr COMPETITIVE ENVIRONMENT AND OBTAINING COMPETITIVE ADVANTAGE FROM AN INCLUSIVE APPROACH: A CASE STUDY IN THE HOTEL SECTOR IN CURITIBA
title_full_unstemmed COMPETITIVE ENVIRONMENT AND OBTAINING COMPETITIVE ADVANTAGE FROM AN INCLUSIVE APPROACH: A CASE STUDY IN THE HOTEL SECTOR IN CURITIBA
title_sort COMPETITIVE ENVIRONMENT AND OBTAINING COMPETITIVE ADVANTAGE FROM AN INCLUSIVE APPROACH: A CASE STUDY IN THE HOTEL SECTOR IN CURITIBA
author Hocayen-da-Silva, Antônio João
author_facet Hocayen-da-Silva, Antônio João
Meira Teixeira, Rivanda
author_role author
author2 Meira Teixeira, Rivanda
author2_role author
dc.contributor.author.fl_str_mv Hocayen-da-Silva, Antônio João
Meira Teixeira, Rivanda
dc.subject.por.fl_str_mv Gestão Estratégica
Vantagem Competitiva
Recursos
Forças Competitivas
Relacionamentos Interorganizacionais
Strategy Management
Competitive Advantage
Resources
Competitives Forces
Interfirm Relationships
topic Gestão Estratégica
Vantagem Competitiva
Recursos
Forças Competitivas
Relacionamentos Interorganizacionais
Strategy Management
Competitive Advantage
Resources
Competitives Forces
Interfirm Relationships
description Curitiba’s hotels are changing their strategies to face competition of national and international chains that are settling in the city. The pressure that is resulting of these environmental changes has demanded from local enterprises to search for competitive advantages for its survival. This study has as objective to analyze the competitive environment and the pursuit for competitive advantages in a hotel located in Curitiba, from the point of view of the Integrated Approach of Kim and Oh from 2004, that besides considering internal aspects and external, from the Porter’s five-forces approach, the resources-based approach, adds the Relational-approach, which claims the gain of competitive advantages from interfirm relationships. A case study was developed and six personal semi structured interviews had been carried with out with the owner, directors and managers in one hospitality firm in Curitiba. It was observed out that in terms of internal resources the strategic changes were characterized as a reaction in relation to external pressures. It can be pointed the physical renovation and changes on the organization structure that aim to make the management more efficient. Regarding external competitive forces it can be highlighted the negotiation power of institutional clients that were looking for high quality standards with low price. It was also possible to observe that hotel mangers, despite saying that it is always positive to cultivate networks and relations, do not have a strategic vision regarding interfirm relationships and are not able to identify and explore the benefits from these cooperation.
publishDate 2013
dc.date.none.fl_str_mv 2013-05-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
scientific article
Avaliado pelos pares
artigo científico
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/read/article/view/39913
url https://seer.ufrgs.br/index.php/read/article/view/39913
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/read/article/view/39913/25448
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Electronic Review of Administration; Vol. 13 No. 1 (2007): Edição 55 - jan/abr 2007; 127-155
Revista Electrónica de Administración; Vol. 13 Núm. 1 (2007): Edição 55 - jan/abr 2007; 127-155
Revista Eletrônica de Administração; v. 13 n. 1 (2007): Edição 55 - jan/abr 2007; 127-155
1413-2311
1980-4164
reponame:REAd (Porto Alegre. Online)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
institution UFRGS
reponame_str REAd (Porto Alegre. Online)
collection REAd (Porto Alegre. Online)
repository.name.fl_str_mv REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ea_read@ufrgs.br
_version_ 1799766202669596672

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