PRODUCT INNOVATION: THE CASE OF A SEARCH FOR GUAVA’S APPLICATIONS AND NEW USES
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REAd (Porto Alegre. Online) |
Texto Completo: | https://seer.ufrgs.br/index.php/read/article/view/40652 |
Resumo: | Competitiveness, to many firms, and even to countries, depends on the maintenance of constant launch of new products. The objective of the present paper is to present a case of product innovation, resulting from the search of guava producers’ association for applications and new uses for the fruit. In order to attain this objective, the method employed is the exploratory research, using secondary data analysis and qualitative research, through depth interviews with the president of this association. In the bibliographic survey, the context of product innovation in a small firm is underlined, emphasizing some critical issues on the new products development process, the characteristics that favor new products success, the influence of institutional factors on innovation and some questions related to innovation, exportation and association of small firms. By means of a model adequate to the situation portrayed in this paper, the association produced the first of six new products derived from red guava. In conclusion, it was seen that the idea to form the association facilitated the interactions and interdependencies among the producers. This new product reflects a gain of competitiveness of Brazilian producers due to the higher quality level needed for exportation, and also to productivity gains, as these producers insert themselves in the constant innovation context of markets. |
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PRODUCT INNOVATION: THE CASE OF A SEARCH FOR GUAVA’S APPLICATIONS AND NEW USESInnovationproducers associationnew products developmentCompetitiveness, to many firms, and even to countries, depends on the maintenance of constant launch of new products. The objective of the present paper is to present a case of product innovation, resulting from the search of guava producers’ association for applications and new uses for the fruit. In order to attain this objective, the method employed is the exploratory research, using secondary data analysis and qualitative research, through depth interviews with the president of this association. In the bibliographic survey, the context of product innovation in a small firm is underlined, emphasizing some critical issues on the new products development process, the characteristics that favor new products success, the influence of institutional factors on innovation and some questions related to innovation, exportation and association of small firms. By means of a model adequate to the situation portrayed in this paper, the association produced the first of six new products derived from red guava. In conclusion, it was seen that the idea to form the association facilitated the interactions and interdependencies among the producers. This new product reflects a gain of competitiveness of Brazilian producers due to the higher quality level needed for exportation, and also to productivity gains, as these producers insert themselves in the constant innovation context of markets.Universidade Federal do Rio Grande do Sul2013-06-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresArtigo Científicoapplication/pdfhttps://seer.ufrgs.br/index.php/read/article/view/40652Electronic Review of Administration; Vol. 11 No. 3 (2005): Edição 45 - mai/jun 2005Revista Electrónica de Administración; Vol. 11 Núm. 3 (2005): Edição 45 - mai/jun 2005Revista Eletrônica de Administração; v. 11 n. 3 (2005): Edição 45 - mai/jun 20051413-23111980-4164reponame:REAd (Porto Alegre. Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/read/article/view/40652/25858de Moura Engracia Giraldi, JanainaOranges Cezarino, LucianaBulamah Spinelli, Paulainfo:eu-repo/semantics/openAccess2013-07-22T18:09:04Zoai:seer.ufrgs.br:article/40652Revistahttp://seer.ufrgs.br/index.php/read/indexPUBhttps://seer.ufrgs.br/read/oaiea_read@ufrgs.br1413-23111413-2311opendoar:2013-07-22T18:09:04REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.none.fl_str_mv |
PRODUCT INNOVATION: THE CASE OF A SEARCH FOR GUAVA’S APPLICATIONS AND NEW USES |
title |
PRODUCT INNOVATION: THE CASE OF A SEARCH FOR GUAVA’S APPLICATIONS AND NEW USES |
spellingShingle |
PRODUCT INNOVATION: THE CASE OF A SEARCH FOR GUAVA’S APPLICATIONS AND NEW USES de Moura Engracia Giraldi, Janaina Innovation producers association new products development |
title_short |
PRODUCT INNOVATION: THE CASE OF A SEARCH FOR GUAVA’S APPLICATIONS AND NEW USES |
title_full |
PRODUCT INNOVATION: THE CASE OF A SEARCH FOR GUAVA’S APPLICATIONS AND NEW USES |
title_fullStr |
PRODUCT INNOVATION: THE CASE OF A SEARCH FOR GUAVA’S APPLICATIONS AND NEW USES |
title_full_unstemmed |
PRODUCT INNOVATION: THE CASE OF A SEARCH FOR GUAVA’S APPLICATIONS AND NEW USES |
title_sort |
PRODUCT INNOVATION: THE CASE OF A SEARCH FOR GUAVA’S APPLICATIONS AND NEW USES |
author |
de Moura Engracia Giraldi, Janaina |
author_facet |
de Moura Engracia Giraldi, Janaina Oranges Cezarino, Luciana Bulamah Spinelli, Paula |
author_role |
author |
author2 |
Oranges Cezarino, Luciana Bulamah Spinelli, Paula |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
de Moura Engracia Giraldi, Janaina Oranges Cezarino, Luciana Bulamah Spinelli, Paula |
dc.subject.por.fl_str_mv |
Innovation producers association new products development |
topic |
Innovation producers association new products development |
description |
Competitiveness, to many firms, and even to countries, depends on the maintenance of constant launch of new products. The objective of the present paper is to present a case of product innovation, resulting from the search of guava producers’ association for applications and new uses for the fruit. In order to attain this objective, the method employed is the exploratory research, using secondary data analysis and qualitative research, through depth interviews with the president of this association. In the bibliographic survey, the context of product innovation in a small firm is underlined, emphasizing some critical issues on the new products development process, the characteristics that favor new products success, the influence of institutional factors on innovation and some questions related to innovation, exportation and association of small firms. By means of a model adequate to the situation portrayed in this paper, the association produced the first of six new products derived from red guava. In conclusion, it was seen that the idea to form the association facilitated the interactions and interdependencies among the producers. This new product reflects a gain of competitiveness of Brazilian producers due to the higher quality level needed for exportation, and also to productivity gains, as these producers insert themselves in the constant innovation context of markets. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-06-21 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado pelos pares Artigo Científico |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://seer.ufrgs.br/index.php/read/article/view/40652 |
url |
https://seer.ufrgs.br/index.php/read/article/view/40652 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://seer.ufrgs.br/index.php/read/article/view/40652/25858 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
dc.source.none.fl_str_mv |
Electronic Review of Administration; Vol. 11 No. 3 (2005): Edição 45 - mai/jun 2005 Revista Electrónica de Administración; Vol. 11 Núm. 3 (2005): Edição 45 - mai/jun 2005 Revista Eletrônica de Administração; v. 11 n. 3 (2005): Edição 45 - mai/jun 2005 1413-2311 1980-4164 reponame:REAd (Porto Alegre. Online) instname:Universidade Federal do Rio Grande do Sul (UFRGS) instacron:UFRGS |
instname_str |
Universidade Federal do Rio Grande do Sul (UFRGS) |
instacron_str |
UFRGS |
institution |
UFRGS |
reponame_str |
REAd (Porto Alegre. Online) |
collection |
REAd (Porto Alegre. Online) |
repository.name.fl_str_mv |
REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS) |
repository.mail.fl_str_mv |
ea_read@ufrgs.br |
_version_ |
1799766203581857792 |