ANALISYS OF STRATEGIC ADAPTATION PROCESS OF A SUGGAR CANE BRANDY COMPANY PRODUCER UNDER THE LIGHT OF INSTITUTIONAL THEORY AND RESOUR-BASED VIEW
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Data de Publicação: | 2012 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REAd (Porto Alegre. Online) |
Texto Completo: | https://seer.ufrgs.br/index.php/read/article/view/38463 |
Resumo: | The accomplishment of this work had as main goal knowing the process of strategic adaptation of Vargem Bela Company, producer of sugar cane brandy in the swamp of Paraiba. First of all, the critical events occurred during the period between 1961 to 2007 were identified, and were verified the conditions under which these events occurred, to then analyze them under the perspective of Institutional Theory and the Resource Based View. With this purpose, a review was made in the existing literature on these theories, with emphasis on the work of DiMaggio and Powell (2005), when referring to the Institutional Theory, and Peteraf (1993) and Barney and Herterly (2007) in what refers to the Resource Based View. The work is a qualitative, descriptive and exploratory, that was made through a case study that had his support methodology based on the work of Pettigrew (1987), on methods of strategic adaptation of firms, where three elements of change are investigated: the context (internal and external), content and process. The research led us to conclude that the strategic adaptation process experienced by the company, presents different characteristics in two different time periods. The first period, which runs from 1961 until 1986, in which the organizational posture assumed in the change process is more proactive, tangible and intangible assets were purchased that were able to build sustainable competitive advantages by making the company more competitive and market leader. However, in the second period, which lasts from 1986 to 2007, the posture taken by the company becomes more reactive, in a show of organizational inertia, starting to act in order to convene environmental pressures. |
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ANALISYS OF STRATEGIC ADAPTATION PROCESS OF A SUGGAR CANE BRANDY COMPANY PRODUCER UNDER THE LIGHT OF INSTITUTIONAL THEORY AND RESOUR-BASED VIEWANÁLISE DO PROCESSO DE ADAPTAÇÃO ESTRATÉGICA DE UMA EMPRESA PRODUTORA DE CACHAÇA À LUZ DA TEORIA INSTITUCIONAL E DA VISÃO BASEADA EM RECURSOSSetor de CachaçaAdaptação EstratégicaTeoria InstitucionalVisão Baseada em Recursos.Sugar Cane Brandy SectorStrategic AdaptationInstitutional TheoryResource based View.The accomplishment of this work had as main goal knowing the process of strategic adaptation of Vargem Bela Company, producer of sugar cane brandy in the swamp of Paraiba. First of all, the critical events occurred during the period between 1961 to 2007 were identified, and were verified the conditions under which these events occurred, to then analyze them under the perspective of Institutional Theory and the Resource Based View. With this purpose, a review was made in the existing literature on these theories, with emphasis on the work of DiMaggio and Powell (2005), when referring to the Institutional Theory, and Peteraf (1993) and Barney and Herterly (2007) in what refers to the Resource Based View. The work is a qualitative, descriptive and exploratory, that was made through a case study that had his support methodology based on the work of Pettigrew (1987), on methods of strategic adaptation of firms, where three elements of change are investigated: the context (internal and external), content and process. The research led us to conclude that the strategic adaptation process experienced by the company, presents different characteristics in two different time periods. The first period, which runs from 1961 until 1986, in which the organizational posture assumed in the change process is more proactive, tangible and intangible assets were purchased that were able to build sustainable competitive advantages by making the company more competitive and market leader. However, in the second period, which lasts from 1986 to 2007, the posture taken by the company becomes more reactive, in a show of organizational inertia, starting to act in order to convene environmental pressures.A realização deste trabalho teve como objetivo principal conhecer o processo de adaptação estratégica da empresa Vargem Bela, produtora de cachaça no Brejo paraibano. Primeiro, identificou-se os eventos críticos ocorridos no período de 1961 a 2007 e verificou-se sob quais condições estes eventos ocorreram, para então, analisá-los sob a perspectiva da Teoria Institucional e da Visão Baseada em Recursos. Com essa finalidade, foi feita uma revisão na literatura existente sobre as referidas teorias, com ênfase nos trabalhos de DiMaggio e Powell (2005), no que diz respeito à Teoria Institucional, e Peteraf (1993) e Barney e Herterly (2007) no que se refere à Visão Baseada em Recursos. O trabalho é uma pesquisa qualitativa, descritiva e exploratória, que se deu através de um estudo de caso que teve sua sustentação metodológica baseada no trabalho de Pettigrew (1987), sobre métodos de adaptação estratégica de empresas, onde são investigados três elementos da mudança: o contexto(interno e externo), o conteúdo e o processo. A pesquisa possibilitou concluir que o processo de adaptação estratégica vivido pela empresa, apresenta características diferentes em dois períodos temporais distintos. O primeiro período, que vai de 1961 até 1986, em que a postura organizacional assumida no processo de mudança é mais proativa, foram realizadas aquisições de ativos tangíveis e intangíveis capazes de construir vantagens competitivas sustentáveis tornando a empresa mais competitiva e líder de mercado. Entretanto, no segundo período, que vai de 1986 a 2007, a postura assumida pela empresa passa a ser mais reativa, numa demonstração de inércia organizacional, passando a atuar no sentido de atender às pressões ambientais.Universidade Federal do Rio Grande do Sul2012-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionCase StudyAvaliado pelos paresinfo:eu-repo/semantics/otherapplication/pdfhttps://seer.ufrgs.br/index.php/read/article/view/38463Electronic Review of Administration; Vol. 18 No. 1 (2012): Edição 71 - jan/abr 2012; 211-241Revista Electrónica de Administración; Vol. 18 Núm. 1 (2012): Edição 71 - jan/abr 2012; 211-241Revista Eletrônica de Administração; v. 18 n. 1 (2012): Edição 71 - jan/abr 2012; 211-2411413-23111980-4164reponame:REAd (Porto Alegre. Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/read/article/view/38463/24715Rodrigues Neto, AntonioSantana de Freitas, Luciainfo:eu-repo/semantics/openAccess2013-04-05T15:08:13Zoai:seer.ufrgs.br:article/38463Revistahttp://seer.ufrgs.br/index.php/read/indexPUBhttps://seer.ufrgs.br/read/oaiea_read@ufrgs.br1413-23111413-2311opendoar:2013-04-05T15:08:13REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.none.fl_str_mv |
ANALISYS OF STRATEGIC ADAPTATION PROCESS OF A SUGGAR CANE BRANDY COMPANY PRODUCER UNDER THE LIGHT OF INSTITUTIONAL THEORY AND RESOUR-BASED VIEW ANÁLISE DO PROCESSO DE ADAPTAÇÃO ESTRATÉGICA DE UMA EMPRESA PRODUTORA DE CACHAÇA À LUZ DA TEORIA INSTITUCIONAL E DA VISÃO BASEADA EM RECURSOS |
title |
ANALISYS OF STRATEGIC ADAPTATION PROCESS OF A SUGGAR CANE BRANDY COMPANY PRODUCER UNDER THE LIGHT OF INSTITUTIONAL THEORY AND RESOUR-BASED VIEW |
spellingShingle |
ANALISYS OF STRATEGIC ADAPTATION PROCESS OF A SUGGAR CANE BRANDY COMPANY PRODUCER UNDER THE LIGHT OF INSTITUTIONAL THEORY AND RESOUR-BASED VIEW Rodrigues Neto, Antonio Setor de Cachaça Adaptação Estratégica Teoria Institucional Visão Baseada em Recursos. Sugar Cane Brandy Sector Strategic Adaptation Institutional Theory Resource based View. |
title_short |
ANALISYS OF STRATEGIC ADAPTATION PROCESS OF A SUGGAR CANE BRANDY COMPANY PRODUCER UNDER THE LIGHT OF INSTITUTIONAL THEORY AND RESOUR-BASED VIEW |
title_full |
ANALISYS OF STRATEGIC ADAPTATION PROCESS OF A SUGGAR CANE BRANDY COMPANY PRODUCER UNDER THE LIGHT OF INSTITUTIONAL THEORY AND RESOUR-BASED VIEW |
title_fullStr |
ANALISYS OF STRATEGIC ADAPTATION PROCESS OF A SUGGAR CANE BRANDY COMPANY PRODUCER UNDER THE LIGHT OF INSTITUTIONAL THEORY AND RESOUR-BASED VIEW |
title_full_unstemmed |
ANALISYS OF STRATEGIC ADAPTATION PROCESS OF A SUGGAR CANE BRANDY COMPANY PRODUCER UNDER THE LIGHT OF INSTITUTIONAL THEORY AND RESOUR-BASED VIEW |
title_sort |
ANALISYS OF STRATEGIC ADAPTATION PROCESS OF A SUGGAR CANE BRANDY COMPANY PRODUCER UNDER THE LIGHT OF INSTITUTIONAL THEORY AND RESOUR-BASED VIEW |
author |
Rodrigues Neto, Antonio |
author_facet |
Rodrigues Neto, Antonio Santana de Freitas, Lucia |
author_role |
author |
author2 |
Santana de Freitas, Lucia |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Rodrigues Neto, Antonio Santana de Freitas, Lucia |
dc.subject.por.fl_str_mv |
Setor de Cachaça Adaptação Estratégica Teoria Institucional Visão Baseada em Recursos. Sugar Cane Brandy Sector Strategic Adaptation Institutional Theory Resource based View. |
topic |
Setor de Cachaça Adaptação Estratégica Teoria Institucional Visão Baseada em Recursos. Sugar Cane Brandy Sector Strategic Adaptation Institutional Theory Resource based View. |
description |
The accomplishment of this work had as main goal knowing the process of strategic adaptation of Vargem Bela Company, producer of sugar cane brandy in the swamp of Paraiba. First of all, the critical events occurred during the period between 1961 to 2007 were identified, and were verified the conditions under which these events occurred, to then analyze them under the perspective of Institutional Theory and the Resource Based View. With this purpose, a review was made in the existing literature on these theories, with emphasis on the work of DiMaggio and Powell (2005), when referring to the Institutional Theory, and Peteraf (1993) and Barney and Herterly (2007) in what refers to the Resource Based View. The work is a qualitative, descriptive and exploratory, that was made through a case study that had his support methodology based on the work of Pettigrew (1987), on methods of strategic adaptation of firms, where three elements of change are investigated: the context (internal and external), content and process. The research led us to conclude that the strategic adaptation process experienced by the company, presents different characteristics in two different time periods. The first period, which runs from 1961 until 1986, in which the organizational posture assumed in the change process is more proactive, tangible and intangible assets were purchased that were able to build sustainable competitive advantages by making the company more competitive and market leader. However, in the second period, which lasts from 1986 to 2007, the posture taken by the company becomes more reactive, in a show of organizational inertia, starting to act in order to convene environmental pressures. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-04-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Case Study Avaliado pelos pares info:eu-repo/semantics/other |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://seer.ufrgs.br/index.php/read/article/view/38463 |
url |
https://seer.ufrgs.br/index.php/read/article/view/38463 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://seer.ufrgs.br/index.php/read/article/view/38463/24715 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
dc.source.none.fl_str_mv |
Electronic Review of Administration; Vol. 18 No. 1 (2012): Edição 71 - jan/abr 2012; 211-241 Revista Electrónica de Administración; Vol. 18 Núm. 1 (2012): Edição 71 - jan/abr 2012; 211-241 Revista Eletrônica de Administração; v. 18 n. 1 (2012): Edição 71 - jan/abr 2012; 211-241 1413-2311 1980-4164 reponame:REAd (Porto Alegre. Online) instname:Universidade Federal do Rio Grande do Sul (UFRGS) instacron:UFRGS |
instname_str |
Universidade Federal do Rio Grande do Sul (UFRGS) |
instacron_str |
UFRGS |
institution |
UFRGS |
reponame_str |
REAd (Porto Alegre. Online) |
collection |
REAd (Porto Alegre. Online) |
repository.name.fl_str_mv |
REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS) |
repository.mail.fl_str_mv |
ea_read@ufrgs.br |
_version_ |
1799766201948176384 |