DIFFERENTIATION AND FOCUS TO GAIN COMPETITIVE ADVANTAGE: THE CASE OF BETA SYSTEMS

Detalhes bibliográficos
Autor(a) principal: Rodrigues Faoro, Roberta
Data de Publicação: 2014
Outros Autores: Munhoz Olea, Pelayo, Azevedo Roesch, Sylvia Maria, Faoro de Abreu, Marcelo
Tipo de documento: Artigo
Idioma: por
Título da fonte: REAd (Porto Alegre. Online)
Texto Completo: https://seer.ufrgs.br/index.php/read/article/view/43244
Resumo: This case exposes elements for reflections and discussions about strategic positioning in an enterprise software development and consulting in information technology. Based in Serra Gaucha, the company operates throughout the national territory, with its main customers are located in the states of Rio Grande do Sul, Santa Catarina, Sao Paulo, Bahia and Mato Grosso do Sul. The case unfolds from the back of a journey of the young owner of the company software development and consulting in information technology to Salvador, where it shut another big project with one of its best customers in the industry of fruit, but instead of being content was very worried about how he would deliver the project within agreed between the parties, by virtue of its staff being overworked. After all, serving customers in more than thirty areas of activity the company faces a strategic dilemma: to specialize or spray your performance in various sectors? So what strategy should the firm choose? The data for the preparation of this teaching case were obtained through semi-structured interviews with managers and through secondary data such as internal documents, websites, and direct observation. This case can be used as an auxiliary tool for teaching, especially in disciplines related to strategy, undergraduate and post-graduation management courses.
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spelling DIFFERENTIATION AND FOCUS TO GAIN COMPETITIVE ADVANTAGE: THE CASE OF BETA SYSTEMSDIFERENCIACIÓN Y ENFOQUE A OBTENCIÓN DE VENTAJA COMPETITIVA: EL CASO DE BETA SYSTEMSDIFERENCIAÇÃO E FOCO PARA OBTENÇÃO DE VANTAGEM COMPETITIVA: O CASO DA BETA SISTEMASStrategyPositioningFocusExpertise.EstrategiaposicionamientoEnfoqueEspecializaciónEstratégiaPosicionamentoFocoEspecializaçãoThis case exposes elements for reflections and discussions about strategic positioning in an enterprise software development and consulting in information technology. Based in Serra Gaucha, the company operates throughout the national territory, with its main customers are located in the states of Rio Grande do Sul, Santa Catarina, Sao Paulo, Bahia and Mato Grosso do Sul. The case unfolds from the back of a journey of the young owner of the company software development and consulting in information technology to Salvador, where it shut another big project with one of its best customers in the industry of fruit, but instead of being content was very worried about how he would deliver the project within agreed between the parties, by virtue of its staff being overworked. After all, serving customers in more than thirty areas of activity the company faces a strategic dilemma: to specialize or spray your performance in various sectors? So what strategy should the firm choose? The data for the preparation of this teaching case were obtained through semi-structured interviews with managers and through secondary data such as internal documents, websites, and direct observation. This case can be used as an auxiliary tool for teaching, especially in disciplines related to strategy, undergraduate and post-graduation management courses.Este caso expone elementos para reflexiones y discusiones sobre el posicionamiento estratégico en un desarrollo de software empresarial y consultoría en tecnologías de la información. Con sede en Serra Gaucha, la compañía opera en todo el territorio nacional, y sus principales clientes se encuentran en los estados de Rio Grande do Sul, Santa Catarina, Sao Paulo, Bahía y Mato Grosso do Sul. El caso se desarrolla a partir de un viaje por el joven propietario de la empresa de desarrollo de software y consultoría en tecnologías de la información a Salvador, donde cerró otro gran proyecto con uno de sus mejores clientes de la industria frutícola, pero la en lugar de ser el contenido estaba muy preocupado por cómo iba a entregar el proyecto en el plazo acordado entre las partes, en virtud de su personal de exceso de trabajo. Después de todo, que atienden a clientes en más de treinta áreas de actividad de la empresa se enfrenta a un dilema estratégico: a especializarse o pulverizar su actuación en diversos sectores? Entonces, ¿qué estrategia debe elegir la empresa? Los datos para la elaboración de este caso de enseñanza se obtuvieron a través de entrevistas semi-estructuradas con los administradores ya través de datos secundarios como documentos internos, sitios web, y la observación directa. Este caso puede ser utilizado como una herramienta de enseñanza auxiliar, especialmente en disciplinas relacionadas con la estrategia de la graduación y cursos de post-graduación en el curso de la administración.Este caso expõe elementos para reflexões e discussões sobre posicionamentos estratégicos em uma empresa de desenvolvimento de softwares e consultoria em tecnologia da informação.  Com sede na Serra Gaúcha, a empresa atua em todo o território nacional, sendo que os seus principais clientes estão localizados nos estados do Rio Grande do Sul, Santa Catarina, São Paulo, Bahia e Mato Grosso do Sul.  O caso se desdobra a partir da volta de uma viagem do jovem proprietário da empresa de desenvolvimento de softwares e consultoria em tecnologia da informação à Salvador, onde o mesmo fechou mais um grande projeto com um dos seus melhores clientes do setor de fruticultura, mas ao invés de estar contente estava muito preocupado sobre como iria entregar o projeto no prazo acordado entre as partes, em virtude de sua equipe estar sobrecarregada de trabalho. Afinal, atendendo clientes de mais de trinta ramos de atividades a empresa enfrenta um dilema estratégico: especializar-se ou pulverizar sua atuação em diversos setores? Portanto, qual estratégia a empresa deveria escolher? Os dados para a elaboração deste caso de ensino foram obtidos através de entrevistas semiestruturadas com os gestores e por meio de dados secundários como documentos internos, sites e observação direta. Este caso pode ser utilizado como ferramenta auxiliar de ensino, principalmente em disciplinas relacionadas à estratégia, na graduação e pós-graduação lato sensu do curso de administração. Universidade Federal do Rio Grande do Sul2014-10-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTeaching caseCasos de EnseñanzaAvaliado pelos paresinfo:eu-repo/semantics/otherapplication/pdfhttps://seer.ufrgs.br/index.php/read/article/view/43244Electronic Review of Administration; Vol. 20 No. 3 (2014): EDIÇÃO 79 - SET/DEZ 2014; 838-856Revista Electrónica de Administración; Vol. 20 Núm. 3 (2014): EDIÇÃO 79 - SET/DEZ 2014; 838-856Revista Eletrônica de Administração; v. 20 n. 3 (2014): EDIÇÃO 79 - SET/DEZ 2014; 838-8561413-23111980-4164reponame:REAd (Porto Alegre. Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/read/article/view/43244/32038Rodrigues Faoro, RobertaMunhoz Olea, PelayoAzevedo Roesch, Sylvia MariaFaoro de Abreu, Marceloinfo:eu-repo/semantics/openAccess2014-12-02T13:00:22Zoai:seer.ufrgs.br:article/43244Revistahttp://seer.ufrgs.br/index.php/read/indexPUBhttps://seer.ufrgs.br/read/oaiea_read@ufrgs.br1413-23111413-2311opendoar:2014-12-02T13:00:22REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv DIFFERENTIATION AND FOCUS TO GAIN COMPETITIVE ADVANTAGE: THE CASE OF BETA SYSTEMS
DIFERENCIACIÓN Y ENFOQUE A OBTENCIÓN DE VENTAJA COMPETITIVA: EL CASO DE BETA SYSTEMS
DIFERENCIAÇÃO E FOCO PARA OBTENÇÃO DE VANTAGEM COMPETITIVA: O CASO DA BETA SISTEMAS
title DIFFERENTIATION AND FOCUS TO GAIN COMPETITIVE ADVANTAGE: THE CASE OF BETA SYSTEMS
spellingShingle DIFFERENTIATION AND FOCUS TO GAIN COMPETITIVE ADVANTAGE: THE CASE OF BETA SYSTEMS
Rodrigues Faoro, Roberta
Strategy
Positioning
Focus
Expertise.
Estrategia
posicionamiento
Enfoque
Especialización
Estratégia
Posicionamento
Foco
Especialização
title_short DIFFERENTIATION AND FOCUS TO GAIN COMPETITIVE ADVANTAGE: THE CASE OF BETA SYSTEMS
title_full DIFFERENTIATION AND FOCUS TO GAIN COMPETITIVE ADVANTAGE: THE CASE OF BETA SYSTEMS
title_fullStr DIFFERENTIATION AND FOCUS TO GAIN COMPETITIVE ADVANTAGE: THE CASE OF BETA SYSTEMS
title_full_unstemmed DIFFERENTIATION AND FOCUS TO GAIN COMPETITIVE ADVANTAGE: THE CASE OF BETA SYSTEMS
title_sort DIFFERENTIATION AND FOCUS TO GAIN COMPETITIVE ADVANTAGE: THE CASE OF BETA SYSTEMS
author Rodrigues Faoro, Roberta
author_facet Rodrigues Faoro, Roberta
Munhoz Olea, Pelayo
Azevedo Roesch, Sylvia Maria
Faoro de Abreu, Marcelo
author_role author
author2 Munhoz Olea, Pelayo
Azevedo Roesch, Sylvia Maria
Faoro de Abreu, Marcelo
author2_role author
author
author
dc.contributor.author.fl_str_mv Rodrigues Faoro, Roberta
Munhoz Olea, Pelayo
Azevedo Roesch, Sylvia Maria
Faoro de Abreu, Marcelo
dc.subject.por.fl_str_mv Strategy
Positioning
Focus
Expertise.
Estrategia
posicionamiento
Enfoque
Especialización
Estratégia
Posicionamento
Foco
Especialização
topic Strategy
Positioning
Focus
Expertise.
Estrategia
posicionamiento
Enfoque
Especialización
Estratégia
Posicionamento
Foco
Especialização
description This case exposes elements for reflections and discussions about strategic positioning in an enterprise software development and consulting in information technology. Based in Serra Gaucha, the company operates throughout the national territory, with its main customers are located in the states of Rio Grande do Sul, Santa Catarina, Sao Paulo, Bahia and Mato Grosso do Sul. The case unfolds from the back of a journey of the young owner of the company software development and consulting in information technology to Salvador, where it shut another big project with one of its best customers in the industry of fruit, but instead of being content was very worried about how he would deliver the project within agreed between the parties, by virtue of its staff being overworked. After all, serving customers in more than thirty areas of activity the company faces a strategic dilemma: to specialize or spray your performance in various sectors? So what strategy should the firm choose? The data for the preparation of this teaching case were obtained through semi-structured interviews with managers and through secondary data such as internal documents, websites, and direct observation. This case can be used as an auxiliary tool for teaching, especially in disciplines related to strategy, undergraduate and post-graduation management courses.
publishDate 2014
dc.date.none.fl_str_mv 2014-10-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Teaching case
Casos de Enseñanza
Avaliado pelos pares
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/read/article/view/43244
url https://seer.ufrgs.br/index.php/read/article/view/43244
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/read/article/view/43244/32038
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Electronic Review of Administration; Vol. 20 No. 3 (2014): EDIÇÃO 79 - SET/DEZ 2014; 838-856
Revista Electrónica de Administración; Vol. 20 Núm. 3 (2014): EDIÇÃO 79 - SET/DEZ 2014; 838-856
Revista Eletrônica de Administração; v. 20 n. 3 (2014): EDIÇÃO 79 - SET/DEZ 2014; 838-856
1413-2311
1980-4164
reponame:REAd (Porto Alegre. Online)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
institution UFRGS
reponame_str REAd (Porto Alegre. Online)
collection REAd (Porto Alegre. Online)
repository.name.fl_str_mv REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ea_read@ufrgs.br
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