From National International : the leverage of a Sports Club Brand

Detalhes bibliográficos
Autor(a) principal: Jomaa, Anuar Mohamad
Data de Publicação: 2015
Tipo de documento: Trabalho de conclusão de curso
Idioma: eng
Título da fonte: Repositório Institucional da UFRGS
Texto Completo: http://hdl.handle.net/10183/140193
Resumo: Sports clubs position themselves as brands in order to capitalize the emotional feelings they generate. This study examines sports clubs as entities and well-managed organizations, and takes into consideration all the challenges a club undergoes to achieve strong brand equity. To gain further recognition and expand its brand besides the national market, clubs need to internationalize. The purpose is to investigate the internationalization through a conceptual approach, illustrating it through the case study of the Brazilian football club Sport Club Internacional.
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spelling Jomaa, Anuar MohamadNique, Walter Meucci2016-05-04T02:07:56Z2015http://hdl.handle.net/10183/140193000989236Sports clubs position themselves as brands in order to capitalize the emotional feelings they generate. This study examines sports clubs as entities and well-managed organizations, and takes into consideration all the challenges a club undergoes to achieve strong brand equity. To gain further recognition and expand its brand besides the national market, clubs need to internationalize. The purpose is to investigate the internationalization through a conceptual approach, illustrating it through the case study of the Brazilian football club Sport Club Internacional.application/pdfengSport Club InternacionalMarcaBrandingSportsFootballClubsEquityInternationalizationFrom National International : the leverage of a Sports Club Brandinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisUniversidade Federal do Rio Grande do SulEscola de AdministraçãoPorto Alegre, BR-RS2015especializaçãoCurso de Especialização em Marketing - Turma 2013info:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFRGSinstname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSORIGINAL000989236.pdf000989236.pdfTexto completo (inglês)application/pdf1058022http://www.lume.ufrgs.br/bitstream/10183/140193/1/000989236.pdf8962e34ca347902087777dd78f928f07MD51TEXT000989236.pdf.txt000989236.pdf.txtExtracted Texttext/plain118987http://www.lume.ufrgs.br/bitstream/10183/140193/2/000989236.pdf.txt6c2c22ee36eb6c1efbcfb498b04ba25aMD52THUMBNAIL000989236.pdf.jpg000989236.pdf.jpgGenerated Thumbnailimage/jpeg1683http://www.lume.ufrgs.br/bitstream/10183/140193/3/000989236.pdf.jpgf1be2c33b870c13e317035194ca45018MD5310183/1401932021-05-26 04:41:32.856054oai:www.lume.ufrgs.br:10183/140193Repositório de PublicaçõesPUBhttps://lume.ufrgs.br/oai/requestopendoar:2021-05-26T07:41:32Repositório Institucional da UFRGS - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.pt_BR.fl_str_mv From National International : the leverage of a Sports Club Brand
title From National International : the leverage of a Sports Club Brand
spellingShingle From National International : the leverage of a Sports Club Brand
Jomaa, Anuar Mohamad
Sport Club Internacional
Marca
Branding
Sports
Football
Clubs
Equity
Internationalization
title_short From National International : the leverage of a Sports Club Brand
title_full From National International : the leverage of a Sports Club Brand
title_fullStr From National International : the leverage of a Sports Club Brand
title_full_unstemmed From National International : the leverage of a Sports Club Brand
title_sort From National International : the leverage of a Sports Club Brand
author Jomaa, Anuar Mohamad
author_facet Jomaa, Anuar Mohamad
author_role author
dc.contributor.author.fl_str_mv Jomaa, Anuar Mohamad
dc.contributor.advisor1.fl_str_mv Nique, Walter Meucci
contributor_str_mv Nique, Walter Meucci
dc.subject.por.fl_str_mv Sport Club Internacional
Marca
topic Sport Club Internacional
Marca
Branding
Sports
Football
Clubs
Equity
Internationalization
dc.subject.eng.fl_str_mv Branding
Sports
Football
Clubs
Equity
Internationalization
description Sports clubs position themselves as brands in order to capitalize the emotional feelings they generate. This study examines sports clubs as entities and well-managed organizations, and takes into consideration all the challenges a club undergoes to achieve strong brand equity. To gain further recognition and expand its brand besides the national market, clubs need to internationalize. The purpose is to investigate the internationalization through a conceptual approach, illustrating it through the case study of the Brazilian football club Sport Club Internacional.
publishDate 2015
dc.date.issued.fl_str_mv 2015
dc.date.accessioned.fl_str_mv 2016-05-04T02:07:56Z
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