Effects of technology adoption on mass customization ability of broad and narrow market firms

Detalhes bibliográficos
Autor(a) principal: Silveira, Giovani Jose Caetano da
Data de Publicação: 2005
Outros Autores: Fogliatto, Flavio Sanson
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da UFRGS
Texto Completo: http://hdl.handle.net/10183/95501
Resumo: Despite the increasing number of mass customization (MC) studies in the literature and practice, two research gaps still remain. First, there is a lack of empirical studies to test predicted theoretical relationships between MC strategic, technical, and performance aspects (Tu et al., 2001). Second, there is limited understanding about the role of technology, including information technology in MC systems (Åhlström and Westbrook, 1999). This paper investigates the effects of technology adoption on the MC ability of 315 manufacturers of metal products, machinery, and equipment with either narrow or broad strategic market scope. The results suggest that different technologies have different effects on the MC dimensions of product capability and productivity, and that this effect is determined by the market scope of the firm.
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spelling Silveira, Giovani Jose Caetano daFogliatto, Flavio Sanson2014-05-22T02:06:51Z20050104-530Xhttp://hdl.handle.net/10183/95501000523644Despite the increasing number of mass customization (MC) studies in the literature and practice, two research gaps still remain. First, there is a lack of empirical studies to test predicted theoretical relationships between MC strategic, technical, and performance aspects (Tu et al., 2001). Second, there is limited understanding about the role of technology, including information technology in MC systems (Åhlström and Westbrook, 1999). This paper investigates the effects of technology adoption on the MC ability of 315 manufacturers of metal products, machinery, and equipment with either narrow or broad strategic market scope. The results suggest that different technologies have different effects on the MC dimensions of product capability and productivity, and that this effect is determined by the market scope of the firm.application/pdfengGestão e produção. São Carlos, SP. Vol. 12, n. 3 (dez. 2005), p. 347-358Customização em massaAdministração da produçãomarketing/operations interfacetechnologymass customizationEffects of technology adoption on mass customization ability of broad and narrow market firmsinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/otherinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFRGSinstname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSORIGINAL000523644.pdf000523644.pdfTexto completo (inglês)application/pdf559647http://www.lume.ufrgs.br/bitstream/10183/95501/1/000523644.pdfe63f9c79928e865d72f4e5e9687a0b15MD51TEXT000523644.pdf.txt000523644.pdf.txtExtracted Texttext/plain53080http://www.lume.ufrgs.br/bitstream/10183/95501/2/000523644.pdf.txt6681586cc6a64ac431dc26c0d9e69d49MD52THUMBNAIL000523644.pdf.jpg000523644.pdf.jpgGenerated Thumbnailimage/jpeg2104http://www.lume.ufrgs.br/bitstream/10183/95501/3/000523644.pdf.jpg57f4623329fc9d55595687d273acc8d6MD5310183/955012022-04-20 04:49:13.691114oai:www.lume.ufrgs.br:10183/95501Repositório de PublicaçõesPUBhttps://lume.ufrgs.br/oai/requestopendoar:2022-04-20T07:49:13Repositório Institucional da UFRGS - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.pt_BR.fl_str_mv Effects of technology adoption on mass customization ability of broad and narrow market firms
title Effects of technology adoption on mass customization ability of broad and narrow market firms
spellingShingle Effects of technology adoption on mass customization ability of broad and narrow market firms
Silveira, Giovani Jose Caetano da
Customização em massa
Administração da produção
marketing/operations interface
technology
mass customization
title_short Effects of technology adoption on mass customization ability of broad and narrow market firms
title_full Effects of technology adoption on mass customization ability of broad and narrow market firms
title_fullStr Effects of technology adoption on mass customization ability of broad and narrow market firms
title_full_unstemmed Effects of technology adoption on mass customization ability of broad and narrow market firms
title_sort Effects of technology adoption on mass customization ability of broad and narrow market firms
author Silveira, Giovani Jose Caetano da
author_facet Silveira, Giovani Jose Caetano da
Fogliatto, Flavio Sanson
author_role author
author2 Fogliatto, Flavio Sanson
author2_role author
dc.contributor.author.fl_str_mv Silveira, Giovani Jose Caetano da
Fogliatto, Flavio Sanson
dc.subject.por.fl_str_mv Customização em massa
Administração da produção
topic Customização em massa
Administração da produção
marketing/operations interface
technology
mass customization
dc.subject.eng.fl_str_mv marketing/operations interface
technology
mass customization
description Despite the increasing number of mass customization (MC) studies in the literature and practice, two research gaps still remain. First, there is a lack of empirical studies to test predicted theoretical relationships between MC strategic, technical, and performance aspects (Tu et al., 2001). Second, there is limited understanding about the role of technology, including information technology in MC systems (Åhlström and Westbrook, 1999). This paper investigates the effects of technology adoption on the MC ability of 315 manufacturers of metal products, machinery, and equipment with either narrow or broad strategic market scope. The results suggest that different technologies have different effects on the MC dimensions of product capability and productivity, and that this effect is determined by the market scope of the firm.
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dc.date.issued.fl_str_mv 2005
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dc.relation.ispartof.pt_BR.fl_str_mv Gestão e produção. São Carlos, SP. Vol. 12, n. 3 (dez. 2005), p. 347-358
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