Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic Delites

Detalhes bibliográficos
Autor(a) principal: Carrera, Fernanda
Data de Publicação: 2014
Outros Autores: Oliveira, Thaiane
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/47564
Resumo: The purpose of this article is to reflect about performance, theatricality and Social Dramaturgy present in relations of consumer experience offered by contemporary advertising, which we call pervasive advertising by using the principles of ubiquitous computing as part of the advertising action. We argue that contemporary advertising uses campaigns that aims to increase and offer performing experiences to attract the attention of consumers. We reviewed two international cases whose principles of pervasive advertising and performative experience are evident.
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spelling Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic DelitesPerformance e teatralidade na publicidade pervasiva: análise dos cases Skyfall e Fantastic DelitesPublicidade. Performance. Teatralidade. Cibercultura. Tecnologia pervasiva.Advertising. Performance. Theatricality. Cyberculture. Pervasive technology.The purpose of this article is to reflect about performance, theatricality and Social Dramaturgy present in relations of consumer experience offered by contemporary advertising, which we call pervasive advertising by using the principles of ubiquitous computing as part of the advertising action. We argue that contemporary advertising uses campaigns that aims to increase and offer performing experiences to attract the attention of consumers. We reviewed two international cases whose principles of pervasive advertising and performative experience are evident.A proposta deste artigo é refletir acerca da Performance, Teatralidade e Dramaturgia Social, presentes nas relações com os consumidores da experiência oferecida pela publicidade contemporânea, a qual denominamos de publicidade pervasiva por utilizar os princípios da computação ubíqua como parte da ação publicitária. Defendemos que a publicidade contemporânea utiliza campanhas que buscam cada vez mais oferecer experiências performáticas para atrair a atenção dos consumidores. Tomamos como análise dois cases internacionais, cujos princípios da publicidade pervasiva e da experiência performática são evidentes.Universidade Federal do Rio Grande do Sul2014-07-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/47564Intexto; No. 30 (2014); 184-201Intexto; Núm. 30 (2014); 184-201Intexto; No. 30 (2014); 184-201Intexto; N. 30 (2014); 184-201Intexto; n. 30 (2014); 184-2011807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/47564/30394https://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessCarrera, FernandaOliveira, Thaiane2023-04-05T16:51:27Zoai:seer.ufrgs.br:article/47564Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-04-05T16:51:27Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic Delites
Performance e teatralidade na publicidade pervasiva: análise dos cases Skyfall e Fantastic Delites
title Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic Delites
spellingShingle Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic Delites
Carrera, Fernanda
Publicidade. Performance. Teatralidade. Cibercultura. Tecnologia pervasiva.
Advertising. Performance. Theatricality. Cyberculture. Pervasive technology.
title_short Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic Delites
title_full Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic Delites
title_fullStr Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic Delites
title_full_unstemmed Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic Delites
title_sort Performance and theatricality in pervasive advertising: analysis of skyfall and fantastic delites cases: análise dos cases Skyfall e Fantastic Delites
author Carrera, Fernanda
author_facet Carrera, Fernanda
Oliveira, Thaiane
author_role author
author2 Oliveira, Thaiane
author2_role author
dc.contributor.author.fl_str_mv Carrera, Fernanda
Oliveira, Thaiane
dc.subject.por.fl_str_mv Publicidade. Performance. Teatralidade. Cibercultura. Tecnologia pervasiva.
Advertising. Performance. Theatricality. Cyberculture. Pervasive technology.
topic Publicidade. Performance. Teatralidade. Cibercultura. Tecnologia pervasiva.
Advertising. Performance. Theatricality. Cyberculture. Pervasive technology.
description The purpose of this article is to reflect about performance, theatricality and Social Dramaturgy present in relations of consumer experience offered by contemporary advertising, which we call pervasive advertising by using the principles of ubiquitous computing as part of the advertising action. We argue that contemporary advertising uses campaigns that aims to increase and offer performing experiences to attract the attention of consumers. We reviewed two international cases whose principles of pervasive advertising and performative experience are evident.
publishDate 2014
dc.date.none.fl_str_mv 2014-07-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/47564
url https://seer.ufrgs.br/index.php/intexto/article/view/47564
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/47564/30394
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; No. 30 (2014); 184-201
Intexto; Núm. 30 (2014); 184-201
Intexto; No. 30 (2014); 184-201
Intexto; N. 30 (2014); 184-201
Intexto; n. 30 (2014); 184-201
1807-8583
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collection Intexto (Porto Alegre)
repository.name.fl_str_mv Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)
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