Symbolic Findings in Google Trends: an imaginary analysis of the internet

Detalhes bibliográficos
Autor(a) principal: Contrera, Malena Segura
Data de Publicação: 2021
Outros Autores: Torres, Leonardo Souza
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/98924
Resumo: The text proposes an analysis of the most searched terms of the Google platform in the last ten years, aiming to map, through the Google Trends tool, the eruption of imaginary content in network communication. An adaptation of Gilbert Durand's Mythology proposal was sought to identify the myth that erupts in the electronic media. From these collected data, it was proposed a reflection on the Thanatos Archetype and its symbolic developments for the media society, questioning about the role of the media and the communicative practices in this cultural scenario that elects death as its guiding symbol. We resorted to the contributions of the Theory of the Imaginary, Theory of Communication and the Media, establishing theoretical crossings that provide us with cognitive tools to think about contemporaneity.
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spelling Symbolic Findings in Google Trends: an imaginary analysis of the internetReverberações simbólicas no Google Trends: uma análise do imaginário na internetImaginaryArchetypeGoogle TrendsSymbolicTânatosImaginárioArquétipoGoogle TrendsSímboloTânatosThe text proposes an analysis of the most searched terms of the Google platform in the last ten years, aiming to map, through the Google Trends tool, the eruption of imaginary content in network communication. An adaptation of Gilbert Durand's Mythology proposal was sought to identify the myth that erupts in the electronic media. From these collected data, it was proposed a reflection on the Thanatos Archetype and its symbolic developments for the media society, questioning about the role of the media and the communicative practices in this cultural scenario that elects death as its guiding symbol. We resorted to the contributions of the Theory of the Imaginary, Theory of Communication and the Media, establishing theoretical crossings that provide us with cognitive tools to think about contemporaneity.O texto propõe uma análise dos termos mais pesquisados da plataforma Google nos últimos dez anos, visando mapear, pela ferramenta Google Trends, a irrupção de conteúdos do imaginário na comunicação em rede. Buscou-se uma adaptação da proposta de Mitodologia de Gilbert Durand para se identificar o mito que irrompe na mídia eletrônica. A partir desses dados levantados, propôs-se uma reflexão sobre o Arquétipo de Tânatos e seus desdobramentos simbólicos para a sociedade mediática, questionando acerca do papel dos meios de comunicação e das práticas comunicativas nesse cenário cultural que elege a morte como seu símbolo diretor. Recorreu-se às contribuições da Teoria do Imaginário, Teoria da Comunicação e da Mídia, estabelecendo cruzamentos teóricos que nos forneçam ferramentas cognitivas para pensar a contemporaneidade.Universidade Federal do Rio Grande do Sul2021-09-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionMitodologia e revisão bibliográficaapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/9892410.19132/1807-8583202152.98924Intexto; No. 52 (2021); 98924Intexto; Núm. 52 (2021); 98924Intexto; No. 52 (2021); 98924Intexto; N. 52 (2021); 98924Intexto; n. 52 (2021); 989241807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/98924/64452Copyright (c) 2021 Malena Segura Contrera, Leonardo Souza Torreshttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessContrera, Malena SeguraTorres, Leonardo Souza2023-02-06T12:09:19Zoai:seer.ufrgs.br:article/98924Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-02-06T12:09:19Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv Symbolic Findings in Google Trends: an imaginary analysis of the internet
Reverberações simbólicas no Google Trends: uma análise do imaginário na internet
title Symbolic Findings in Google Trends: an imaginary analysis of the internet
spellingShingle Symbolic Findings in Google Trends: an imaginary analysis of the internet
Contrera, Malena Segura
Imaginary
Archetype
Google Trends
Symbolic
Tânatos
Imaginário
Arquétipo
Google Trends
Símbolo
Tânatos
title_short Symbolic Findings in Google Trends: an imaginary analysis of the internet
title_full Symbolic Findings in Google Trends: an imaginary analysis of the internet
title_fullStr Symbolic Findings in Google Trends: an imaginary analysis of the internet
title_full_unstemmed Symbolic Findings in Google Trends: an imaginary analysis of the internet
title_sort Symbolic Findings in Google Trends: an imaginary analysis of the internet
author Contrera, Malena Segura
author_facet Contrera, Malena Segura
Torres, Leonardo Souza
author_role author
author2 Torres, Leonardo Souza
author2_role author
dc.contributor.author.fl_str_mv Contrera, Malena Segura
Torres, Leonardo Souza
dc.subject.por.fl_str_mv Imaginary
Archetype
Google Trends
Symbolic
Tânatos
Imaginário
Arquétipo
Google Trends
Símbolo
Tânatos
topic Imaginary
Archetype
Google Trends
Symbolic
Tânatos
Imaginário
Arquétipo
Google Trends
Símbolo
Tânatos
description The text proposes an analysis of the most searched terms of the Google platform in the last ten years, aiming to map, through the Google Trends tool, the eruption of imaginary content in network communication. An adaptation of Gilbert Durand's Mythology proposal was sought to identify the myth that erupts in the electronic media. From these collected data, it was proposed a reflection on the Thanatos Archetype and its symbolic developments for the media society, questioning about the role of the media and the communicative practices in this cultural scenario that elects death as its guiding symbol. We resorted to the contributions of the Theory of the Imaginary, Theory of Communication and the Media, establishing theoretical crossings that provide us with cognitive tools to think about contemporaneity.
publishDate 2021
dc.date.none.fl_str_mv 2021-09-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Mitodologia e revisão bibliográfica
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/98924
10.19132/1807-8583202152.98924
url https://seer.ufrgs.br/index.php/intexto/article/view/98924
identifier_str_mv 10.19132/1807-8583202152.98924
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/98924/64452
dc.rights.driver.fl_str_mv Copyright (c) 2021 Malena Segura Contrera, Leonardo Souza Torres
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Malena Segura Contrera, Leonardo Souza Torres
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; No. 52 (2021); 98924
Intexto; Núm. 52 (2021); 98924
Intexto; No. 52 (2021); 98924
Intexto; N. 52 (2021); 98924
Intexto; n. 52 (2021); 98924
1807-8583
reponame:Intexto (Porto Alegre)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
institution UFRGS
reponame_str Intexto (Porto Alegre)
collection Intexto (Porto Alegre)
repository.name.fl_str_mv Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ||intexto@ufrgs.br
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