“Vaza, Falsiane!”: media literacy initiative to fight fake news on social networks
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Intexto (Porto Alegre) |
Texto Completo: | https://seer.ufrgs.br/index.php/intexto/article/view/94227 |
Resumo: | The proliferation of false information on online social networks created a scenario of mistrust regarding information sources. Concerns over the threat of fake news has become a breeding ground for collective demands for proposals to combat misinformation. This research is based on studies of social responses to fake news to evaluate the proliferation of fact checking sites, threats of legal control and technical alterations in social network algorithms, contrasting these strategies with the potential of initiatives based on media literacy. Based on the research-action methodology, this paper presents a panorama of media education proposals existing in different platforms (video channels, multimedia pages, face-to-face workshops, massive open online courses), comparing their possibilities of interactivity, participation and public engagement. As a result, it was identified a lack of free, asynchronous, massive, multimedia, interactive, accessible, attractive and potentially viral online media literacy courses. In response to the gaps in this field, the papers develops a new mechanism for combating misinformation using the principles of media literacy, but occupying the same space of proliferation of false news – social networks – and using its specific formats to fight fake news in its environment. Developed as a result of this research, the course “Vaza, Falsiane!” reached 200 thousand visitors in two years, and its contents impacted more than 10 million through Facebook. |
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“Vaza, Falsiane!”: media literacy initiative to fight fake news on social networks“Vaza, Falsiane!”: iniciativa de letramento midiático contra notícias falsas em redes sociaisEducomunicaçãoNotícias falsasJornalismoRedes sociaisComunicaçãoMedia literacy. Fake news. Journalism. Social networks. VazaFalsiane.The proliferation of false information on online social networks created a scenario of mistrust regarding information sources. Concerns over the threat of fake news has become a breeding ground for collective demands for proposals to combat misinformation. This research is based on studies of social responses to fake news to evaluate the proliferation of fact checking sites, threats of legal control and technical alterations in social network algorithms, contrasting these strategies with the potential of initiatives based on media literacy. Based on the research-action methodology, this paper presents a panorama of media education proposals existing in different platforms (video channels, multimedia pages, face-to-face workshops, massive open online courses), comparing their possibilities of interactivity, participation and public engagement. As a result, it was identified a lack of free, asynchronous, massive, multimedia, interactive, accessible, attractive and potentially viral online media literacy courses. In response to the gaps in this field, the papers develops a new mechanism for combating misinformation using the principles of media literacy, but occupying the same space of proliferation of false news – social networks – and using its specific formats to fight fake news in its environment. Developed as a result of this research, the course “Vaza, Falsiane!” reached 200 thousand visitors in two years, and its contents impacted more than 10 million through Facebook.A proliferação de informações falsas em redes sociais online criou um cenário de desconfiança em relação às fontes informativas. A preocupação em relação à ameaça de notícias falsas se tornou um terreno fértil para demandas coletivas por propostas para combater a desinformação. Esta pesquisa avalia a proliferação de sites de checagem de fatos, ameaças de controle legal e alterações técnicas em algoritmos de redes sociais, contrastando essas estratégias com o potencial de iniciativas baseadas na educomunicação. Para isso, foi analisado um panorama de propostas de educação midiática já existentes em diferentes plataformas (canais de vídeo, páginas multimídia, oficinas presenciais, curso online aberto e massivo [MOOC, da sigla em inglês “Massive Open Online Course”] sincrônico ou não), comparado suas possibilidades de empoderamento por meio da interatividade, participação e engajamento do público. Em resposta às lacunas nesse campo, foi desenvolvido um novo mecanismo de combate à desinformação usando dos princípios da educomunicação, mas ocupando o mesmo espaço de proliferação das notícias falsas – as redes sociais – e usando seus formatos específicos para lutar contra as fake news em seu próprio ambiente.Universidade Federal do Rio Grande do Sul2021-04-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionpesquisa-açãoapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/9422710.19132/1807-8583202152.94227Intexto; No. 52 (2021); 94227Intexto; Núm. 52 (2021); 94227Intexto; No. 52 (2021); 94227Intexto; N. 52 (2021); 94227Intexto; n. 52 (2021); 942271807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/94227/61483Copyright (c) 2021 Ivan Paganotti, Leonardo Moretti Sakamoto, Rodrigo Pelegrini Ratierhttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessPaganotti, IvanSakamoto, Leonardo MorettiRatier, Rodrigo Pelegrini2023-02-06T13:08:13Zoai:seer.ufrgs.br:article/94227Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-02-06T13:08:13Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.none.fl_str_mv |
“Vaza, Falsiane!”: media literacy initiative to fight fake news on social networks “Vaza, Falsiane!”: iniciativa de letramento midiático contra notícias falsas em redes sociais |
title |
“Vaza, Falsiane!”: media literacy initiative to fight fake news on social networks |
spellingShingle |
“Vaza, Falsiane!”: media literacy initiative to fight fake news on social networks Paganotti, Ivan Educomunicação Notícias falsas Jornalismo Redes sociais Comunicação Media literacy. Fake news. Journalism. Social networks. Vaza Falsiane. |
title_short |
“Vaza, Falsiane!”: media literacy initiative to fight fake news on social networks |
title_full |
“Vaza, Falsiane!”: media literacy initiative to fight fake news on social networks |
title_fullStr |
“Vaza, Falsiane!”: media literacy initiative to fight fake news on social networks |
title_full_unstemmed |
“Vaza, Falsiane!”: media literacy initiative to fight fake news on social networks |
title_sort |
“Vaza, Falsiane!”: media literacy initiative to fight fake news on social networks |
author |
Paganotti, Ivan |
author_facet |
Paganotti, Ivan Sakamoto, Leonardo Moretti Ratier, Rodrigo Pelegrini |
author_role |
author |
author2 |
Sakamoto, Leonardo Moretti Ratier, Rodrigo Pelegrini |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Paganotti, Ivan Sakamoto, Leonardo Moretti Ratier, Rodrigo Pelegrini |
dc.subject.por.fl_str_mv |
Educomunicação Notícias falsas Jornalismo Redes sociais Comunicação Media literacy. Fake news. Journalism. Social networks. Vaza Falsiane. |
topic |
Educomunicação Notícias falsas Jornalismo Redes sociais Comunicação Media literacy. Fake news. Journalism. Social networks. Vaza Falsiane. |
description |
The proliferation of false information on online social networks created a scenario of mistrust regarding information sources. Concerns over the threat of fake news has become a breeding ground for collective demands for proposals to combat misinformation. This research is based on studies of social responses to fake news to evaluate the proliferation of fact checking sites, threats of legal control and technical alterations in social network algorithms, contrasting these strategies with the potential of initiatives based on media literacy. Based on the research-action methodology, this paper presents a panorama of media education proposals existing in different platforms (video channels, multimedia pages, face-to-face workshops, massive open online courses), comparing their possibilities of interactivity, participation and public engagement. As a result, it was identified a lack of free, asynchronous, massive, multimedia, interactive, accessible, attractive and potentially viral online media literacy courses. In response to the gaps in this field, the papers develops a new mechanism for combating misinformation using the principles of media literacy, but occupying the same space of proliferation of false news – social networks – and using its specific formats to fight fake news in its environment. Developed as a result of this research, the course “Vaza, Falsiane!” reached 200 thousand visitors in two years, and its contents impacted more than 10 million through Facebook. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-04-26 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion pesquisa-ação |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://seer.ufrgs.br/index.php/intexto/article/view/94227 10.19132/1807-8583202152.94227 |
url |
https://seer.ufrgs.br/index.php/intexto/article/view/94227 |
identifier_str_mv |
10.19132/1807-8583202152.94227 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://seer.ufrgs.br/index.php/intexto/article/view/94227/61483 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Ivan Paganotti, Leonardo Moretti Sakamoto, Rodrigo Pelegrini Ratier https://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Ivan Paganotti, Leonardo Moretti Sakamoto, Rodrigo Pelegrini Ratier https://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
dc.source.none.fl_str_mv |
Intexto; No. 52 (2021); 94227 Intexto; Núm. 52 (2021); 94227 Intexto; No. 52 (2021); 94227 Intexto; N. 52 (2021); 94227 Intexto; n. 52 (2021); 94227 1807-8583 reponame:Intexto (Porto Alegre) instname:Universidade Federal do Rio Grande do Sul (UFRGS) instacron:UFRGS |
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Universidade Federal do Rio Grande do Sul (UFRGS) |
instacron_str |
UFRGS |
institution |
UFRGS |
reponame_str |
Intexto (Porto Alegre) |
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Intexto (Porto Alegre) |
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Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS) |
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||intexto@ufrgs.br |
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