A voice that spreads: Social TV and spreadable media through The Voice US

Detalhes bibliográficos
Autor(a) principal: Vilela, Mateus
Data de Publicação: 2019
Tipo de documento: Artigo
Idioma: por
Título da fonte: Intexto (Porto Alegre)
Texto Completo: https://seer.ufrgs.br/index.php/intexto/article/view/78080
Resumo: In a context in which entertainment options are becoming larger and easier to access, television has searched for strategies to retain the public and attract a new audience. The internet, which seemed to threaten the hegemony of TV, has been a great ally in this task, especially in the use of social networks. In this context, the talent show The Voice has been quite effective in the dialogue with the audience enabling Social TV and spreadable content. In the search to investigate the synergy between audience, producers and social media, we found strategies involving apps, backstage videos, spoilers, colloquial language, hashtags and possibilities of altering the narrative flow through a bibliographical research and documentary analysis, considering nature of the empirical object.
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spelling A voice that spreads: Social TV and spreadable media through The Voice USUma voz que se propaga: ações de Social TV e propagabilidade através do The Voice USTelevisãoRedes SociaisSocial TVPropagabilidadeThe Voice.Television. Social media. Social TV. Spreadable media. The Voice US.In a context in which entertainment options are becoming larger and easier to access, television has searched for strategies to retain the public and attract a new audience. The internet, which seemed to threaten the hegemony of TV, has been a great ally in this task, especially in the use of social networks. In this context, the talent show The Voice has been quite effective in the dialogue with the audience enabling Social TV and spreadable content. In the search to investigate the synergy between audience, producers and social media, we found strategies involving apps, backstage videos, spoilers, colloquial language, hashtags and possibilities of altering the narrative flow through a bibliographical research and documentary analysis, considering nature of the empirical object.Em um contexto em que as opções de entretenimento são cada vez maiores e de mais fácil acesso, a televisão tem buscado maneiras de fidelizar o público, bem como de atrair novos espectadores. A internet, que aparentava ameaçar a hegemonia da TV, tem sido uma grande aliada nessa tarefa, principalmente no uso das redes sociais. Nesse ambiente, o talent show norte-americano The Voice tem-se mostrado bastante eficiente em dialogar com a audiência, propiciando ações de Social TV e propagabilidade de conteúdos. Na busca por investigar as sinergias entre audiência, emissores e redes sociais, encontramos estratégias envolvendo aplicativos, vídeos de bastidores, spoilers, linguagem mais coloquial, hashtags e possibilidades de alteração do fluxo narrativo através de pesquisa bibliográfica e análise documental, tendo em vista a natureza do objeto empírico.Universidade Federal do Rio Grande do Sul2019-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/7808010.19132/1807-8583201944.204-217Intexto; n.44, jan./abr. 2019; 204-217Intexto; n.44, jan./abr. 2019; 204-217Intexto; n. 44, jan./abr. 2019; 204-217Intexto; n.44,jan./abr. 2019; 204-217Intexto; n. 44, jan./abr. 2019; 204-2171807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/78080/50437Copyright (c) 2018 Mateus Vilelahttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessVilela, Mateus2023-11-23T16:16:16Zoai:seer.ufrgs.br:article/78080Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-11-23T16:16:16Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv A voice that spreads: Social TV and spreadable media through The Voice US
Uma voz que se propaga: ações de Social TV e propagabilidade através do The Voice US
title A voice that spreads: Social TV and spreadable media through The Voice US
spellingShingle A voice that spreads: Social TV and spreadable media through The Voice US
Vilela, Mateus
Televisão
Redes Sociais
Social TV
Propagabilidade
The Voice.
Television. Social media. Social TV. Spreadable media. The Voice US.
title_short A voice that spreads: Social TV and spreadable media through The Voice US
title_full A voice that spreads: Social TV and spreadable media through The Voice US
title_fullStr A voice that spreads: Social TV and spreadable media through The Voice US
title_full_unstemmed A voice that spreads: Social TV and spreadable media through The Voice US
title_sort A voice that spreads: Social TV and spreadable media through The Voice US
author Vilela, Mateus
author_facet Vilela, Mateus
author_role author
dc.contributor.author.fl_str_mv Vilela, Mateus
dc.subject.por.fl_str_mv Televisão
Redes Sociais
Social TV
Propagabilidade
The Voice.
Television. Social media. Social TV. Spreadable media. The Voice US.
topic Televisão
Redes Sociais
Social TV
Propagabilidade
The Voice.
Television. Social media. Social TV. Spreadable media. The Voice US.
description In a context in which entertainment options are becoming larger and easier to access, television has searched for strategies to retain the public and attract a new audience. The internet, which seemed to threaten the hegemony of TV, has been a great ally in this task, especially in the use of social networks. In this context, the talent show The Voice has been quite effective in the dialogue with the audience enabling Social TV and spreadable content. In the search to investigate the synergy between audience, producers and social media, we found strategies involving apps, backstage videos, spoilers, colloquial language, hashtags and possibilities of altering the narrative flow through a bibliographical research and documentary analysis, considering nature of the empirical object.
publishDate 2019
dc.date.none.fl_str_mv 2019-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/78080
10.19132/1807-8583201944.204-217
url https://seer.ufrgs.br/index.php/intexto/article/view/78080
identifier_str_mv 10.19132/1807-8583201944.204-217
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/intexto/article/view/78080/50437
dc.rights.driver.fl_str_mv Copyright (c) 2018 Mateus Vilela
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Mateus Vilela
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Intexto; n.44, jan./abr. 2019; 204-217
Intexto; n.44, jan./abr. 2019; 204-217
Intexto; n. 44, jan./abr. 2019; 204-217
Intexto; n.44,jan./abr. 2019; 204-217
Intexto; n. 44, jan./abr. 2019; 204-217
1807-8583
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collection Intexto (Porto Alegre)
repository.name.fl_str_mv Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ||intexto@ufrgs.br
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