A voice that spreads: Social TV and spreadable media through The Voice US
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Intexto (Porto Alegre) |
Texto Completo: | https://seer.ufrgs.br/index.php/intexto/article/view/78080 |
Resumo: | In a context in which entertainment options are becoming larger and easier to access, television has searched for strategies to retain the public and attract a new audience. The internet, which seemed to threaten the hegemony of TV, has been a great ally in this task, especially in the use of social networks. In this context, the talent show The Voice has been quite effective in the dialogue with the audience enabling Social TV and spreadable content. In the search to investigate the synergy between audience, producers and social media, we found strategies involving apps, backstage videos, spoilers, colloquial language, hashtags and possibilities of altering the narrative flow through a bibliographical research and documentary analysis, considering nature of the empirical object. |
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A voice that spreads: Social TV and spreadable media through The Voice USUma voz que se propaga: ações de Social TV e propagabilidade através do The Voice USTelevisãoRedes SociaisSocial TVPropagabilidadeThe Voice.Television. Social media. Social TV. Spreadable media. The Voice US.In a context in which entertainment options are becoming larger and easier to access, television has searched for strategies to retain the public and attract a new audience. The internet, which seemed to threaten the hegemony of TV, has been a great ally in this task, especially in the use of social networks. In this context, the talent show The Voice has been quite effective in the dialogue with the audience enabling Social TV and spreadable content. In the search to investigate the synergy between audience, producers and social media, we found strategies involving apps, backstage videos, spoilers, colloquial language, hashtags and possibilities of altering the narrative flow through a bibliographical research and documentary analysis, considering nature of the empirical object.Em um contexto em que as opções de entretenimento são cada vez maiores e de mais fácil acesso, a televisão tem buscado maneiras de fidelizar o público, bem como de atrair novos espectadores. A internet, que aparentava ameaçar a hegemonia da TV, tem sido uma grande aliada nessa tarefa, principalmente no uso das redes sociais. Nesse ambiente, o talent show norte-americano The Voice tem-se mostrado bastante eficiente em dialogar com a audiência, propiciando ações de Social TV e propagabilidade de conteúdos. Na busca por investigar as sinergias entre audiência, emissores e redes sociais, encontramos estratégias envolvendo aplicativos, vídeos de bastidores, spoilers, linguagem mais coloquial, hashtags e possibilidades de alteração do fluxo narrativo através de pesquisa bibliográfica e análise documental, tendo em vista a natureza do objeto empírico.Universidade Federal do Rio Grande do Sul2019-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufrgs.br/index.php/intexto/article/view/7808010.19132/1807-8583201944.204-217Intexto; n.44, jan./abr. 2019; 204-217Intexto; n.44, jan./abr. 2019; 204-217Intexto; n. 44, jan./abr. 2019; 204-217Intexto; n.44,jan./abr. 2019; 204-217Intexto; n. 44, jan./abr. 2019; 204-2171807-8583reponame:Intexto (Porto Alegre)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/intexto/article/view/78080/50437Copyright (c) 2018 Mateus Vilelahttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessVilela, Mateus2023-11-23T16:16:16Zoai:seer.ufrgs.br:article/78080Revistahttp://seer.ufrgs.br/intextoONGhttp://seer.ufrgs.br/intexto/oai||intexto@ufrgs.br1807-85831807-8583opendoar:2023-11-23T16:16:16Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS)false |
dc.title.none.fl_str_mv |
A voice that spreads: Social TV and spreadable media through The Voice US Uma voz que se propaga: ações de Social TV e propagabilidade através do The Voice US |
title |
A voice that spreads: Social TV and spreadable media through The Voice US |
spellingShingle |
A voice that spreads: Social TV and spreadable media through The Voice US Vilela, Mateus Televisão Redes Sociais Social TV Propagabilidade The Voice. Television. Social media. Social TV. Spreadable media. The Voice US. |
title_short |
A voice that spreads: Social TV and spreadable media through The Voice US |
title_full |
A voice that spreads: Social TV and spreadable media through The Voice US |
title_fullStr |
A voice that spreads: Social TV and spreadable media through The Voice US |
title_full_unstemmed |
A voice that spreads: Social TV and spreadable media through The Voice US |
title_sort |
A voice that spreads: Social TV and spreadable media through The Voice US |
author |
Vilela, Mateus |
author_facet |
Vilela, Mateus |
author_role |
author |
dc.contributor.author.fl_str_mv |
Vilela, Mateus |
dc.subject.por.fl_str_mv |
Televisão Redes Sociais Social TV Propagabilidade The Voice. Television. Social media. Social TV. Spreadable media. The Voice US. |
topic |
Televisão Redes Sociais Social TV Propagabilidade The Voice. Television. Social media. Social TV. Spreadable media. The Voice US. |
description |
In a context in which entertainment options are becoming larger and easier to access, television has searched for strategies to retain the public and attract a new audience. The internet, which seemed to threaten the hegemony of TV, has been a great ally in this task, especially in the use of social networks. In this context, the talent show The Voice has been quite effective in the dialogue with the audience enabling Social TV and spreadable content. In the search to investigate the synergy between audience, producers and social media, we found strategies involving apps, backstage videos, spoilers, colloquial language, hashtags and possibilities of altering the narrative flow through a bibliographical research and documentary analysis, considering nature of the empirical object. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://seer.ufrgs.br/index.php/intexto/article/view/78080 10.19132/1807-8583201944.204-217 |
url |
https://seer.ufrgs.br/index.php/intexto/article/view/78080 |
identifier_str_mv |
10.19132/1807-8583201944.204-217 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://seer.ufrgs.br/index.php/intexto/article/view/78080/50437 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Mateus Vilela https://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Mateus Vilela https://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Sul |
dc.source.none.fl_str_mv |
Intexto; n.44, jan./abr. 2019; 204-217 Intexto; n.44, jan./abr. 2019; 204-217 Intexto; n. 44, jan./abr. 2019; 204-217 Intexto; n.44,jan./abr. 2019; 204-217 Intexto; n. 44, jan./abr. 2019; 204-217 1807-8583 reponame:Intexto (Porto Alegre) instname:Universidade Federal do Rio Grande do Sul (UFRGS) instacron:UFRGS |
instname_str |
Universidade Federal do Rio Grande do Sul (UFRGS) |
instacron_str |
UFRGS |
institution |
UFRGS |
reponame_str |
Intexto (Porto Alegre) |
collection |
Intexto (Porto Alegre) |
repository.name.fl_str_mv |
Intexto (Porto Alegre) - Universidade Federal do Rio Grande do Sul (UFRGS) |
repository.mail.fl_str_mv |
||intexto@ufrgs.br |
_version_ |
1799766109955555328 |