Strategic alignment for a commercial enterprise: an analysis from balanced scorecard perspectives:

Detalhes bibliográficos
Autor(a) principal: Teixeira, Clademir
Data de Publicação: 2024
Outros Autores: Kisata, Lauriany, Vogt, Mara, Kruger, Silvana Dalmutt
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ambiente Contábil
Texto Completo: https://periodicos.ufrn.br/ambiente/article/view/31870
Resumo: Purpose: To identify initiatives for the strategic alignment of a commercial company in the utilities segment, based on the Balanced Scorecard. Methodology: A descriptive research was carried out, based on a case study, with a qualitative approach. Data collection took place through a questionnaire applied to employees, obtaining 40 valid responses. From the results it was verified that the initiatives that can contribute to the strategic alignment are aimed at: increasing the company's profitability, reducing the company's average cost and improving the cash flow, in terms of the financial perspective; increase the number of wholesale and retail customers, maintain active retail customers in the case of customer prospects; align inventory management processes, streamline service and streamline the operation of the internal information system with regard to the perspective of internal processes and; train employees and reduce turnover in terms of learning and growth. It is important that the company defines those responsible for monitoring the initiatives, so that the goals can be achieved and, consequently, the objectives can be achieved. Results: In general, the results highlight the relevance of the BSC methodology, for the alignment between the strategic objectives, indicators, targets and, in particular, the initiatives to put into practice what is expected for the organization, contributing with managers in the decision-making process, so that better decisions can be made, and the company is successful in its activities. Contribution of the Study: This study contributes to the literature by showing that the BSC can be used regardless of size or segment of activity and can serve as a benchmark for other similar small and medium-sized companies.
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spelling Strategic alignment for a commercial enterprise: an analysis from balanced scorecard perspectives: Alineación estratégica para una empresa comercial: un análisis desde la perspectiva del cuadro de mando integral: Alinhamento estratégico para uma empresa comercial: uma análise a partir das perspectivas do balanced scorecard: Contabilidade GerencialPlanejamento estratégicoBalanced scorecardBalanced ScorecardPlanejamento EstratégicoPurpose: To identify initiatives for the strategic alignment of a commercial company in the utilities segment, based on the Balanced Scorecard. Methodology: A descriptive research was carried out, based on a case study, with a qualitative approach. Data collection took place through a questionnaire applied to employees, obtaining 40 valid responses. From the results it was verified that the initiatives that can contribute to the strategic alignment are aimed at: increasing the company's profitability, reducing the company's average cost and improving the cash flow, in terms of the financial perspective; increase the number of wholesale and retail customers, maintain active retail customers in the case of customer prospects; align inventory management processes, streamline service and streamline the operation of the internal information system with regard to the perspective of internal processes and; train employees and reduce turnover in terms of learning and growth. It is important that the company defines those responsible for monitoring the initiatives, so that the goals can be achieved and, consequently, the objectives can be achieved. Results: In general, the results highlight the relevance of the BSC methodology, for the alignment between the strategic objectives, indicators, targets and, in particular, the initiatives to put into practice what is expected for the organization, contributing with managers in the decision-making process, so that better decisions can be made, and the company is successful in its activities. Contribution of the Study: This study contributes to the literature by showing that the BSC can be used regardless of size or segment of activity and can serve as a benchmark for other similar small and medium-sized companies.Objetivo: Identificar iniciativas para el alineamiento estratégico de una empresa comercial en el segmento de servicios públicos, con base en el Cuadro de Mando Integral. Metodología: Se realizó una investigación descriptiva, basada en un estudio de caso, con enfoque cualitativo. La recolección de datos se realizó a través de un cuestionario aplicado a los empleados, obteniendo 40 respuestas válidas. A partir de los resultados se verificó que las iniciativas que pueden contribuir al alineamiento estratégico están dirigidas a: aumentar la rentabilidad de la empresa, reducir el costo promedio de la empresa y mejorar el flujo de caja, en términos de la perspectiva financiera; aumentar el número de clientes mayoristas y minoristas, mantener clientes minoristas activos en el caso de clientes potenciales; alinear los procesos de gestión de inventarios, agilizar el servicio y agilizar la operación del sistema de información interno con respecto a la perspectiva de los procesos internos y; capacitar a los empleados y reducir la rotación en términos de aprendizaje y crecimiento. Es importante que la empresa defina los responsables del seguimiento de las iniciativas, para que se logren las metas y, en consecuencia, los objetivos. Resultados: En general, los resultados destacan la relevancia de la metodología BSC, para el alineamiento entre los objetivos estratégicos, indicadores, metas y, en particular, las iniciativas para poner en práctica lo que se espera de la organización, contribuyendo con los directivos en la decisión -proceso de toma de decisiones, para que se puedan tomar mejores decisiones y la empresa tenga éxito en sus actividades. Contribución al estudio: El presente estudio contribuye a la literatura, mostrando que el BSC se puede utilizar independientemente del tamaño o segmento de actividad, y puede servir como referencia para otras empresas similares, pequeñas y medianas.Objetivo: Identificar iniciativas para o alinhamento estratégico de uma empresa comercial do segmento de utilidades, a partir do Balanced Scorecard. Metodologia: Realizou-se uma pesquisa descritiva, realizada a partir de estudo de caso, com abordagem qualitativa. A coleta de dados ocorreu por meio de um questionário aplicado aos colaboradores, obtendo-se 40 respostas válidas. A partir dos resultados verificou-se que as iniciativas que podem contribuir com o alinhamento estratégico são voltadas a: aumentar a rentabilidade da empresa, reduzir o custo médio da empresa e melhorar o fluxo de caixa, no que tange a perspectiva financeira; aumentar o número de clientes no atacado e no varejo, manter clientes lojistas ativos no caso da perspectiva de clientes; alinhar os processos de gestão de estoque, agilizar o atendimento e agilizar a operação do sistema interno de informação no que diz respeito a perspectiva de processos internos e; capacitar os colaboradores e reduzir o turnover no que tange o aprendizado e crescimento. É importante que a empresa defina os responsáveis para acompanhamento das iniciativas, para que as metas possam ser atingidas e por consequência, os objetivos possam ser alcançados. Resultados: De forma geral, os resultados destacam a relevância da metodologia BSC, para o alinhamento entre os objetivos estratégicos, indicadores, metas e em especial, as iniciativas para colocar em prática o que se espera para organização, contribuindo com os gestores no processo decisório, para que melhores decisões possam ser tomadas e a empresa tenha êxito em suas atividades. Contribuição do Estudo: O presente estudo contribui com a literatura evidenciando que o BSC pode ser utilizado independente do porte ou segmento de atuação e, pode servir como benchmarking para outras empresas similares, de pequeno e médio porte.Portal de Periódicos Eletrônicos da UFRN2024-01-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufrn.br/ambiente/article/view/3187010.21680/2176-9036.2024v16n1ID31870REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte; Vol. 16 No. 1 (2024): Jan./Jun.; 419-441REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte; Vol. 16 Núm. 1 (2024): Jan./Jun.; 419-441REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte - ISSN 2176-9036; v. 16 n. 1 (2024): Jan./Jun.; 419-4412176-903610.21680/2176-9036.2024v16n1reponame:Revista Ambiente Contábilinstname:Universidade Federal do Rio Grande do Norte (UFRN)instacron:UFRNporhttps://periodicos.ufrn.br/ambiente/article/view/31870/18168Copyright (c) 2024 REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte - ISSN 2176-9036http://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessTeixeira, Clademir Kisata, Lauriany Vogt, MaraKruger, Silvana Dalmutt 2024-01-05T11:16:46Zoai:periodicos.ufrn.br:article/31870Revistahttps://periodicos.ufrn.br/ambientePUBhttps://periodicos.ufrn.br/ambiente/oai||prof.mauriciocsilva@gmail.com2176-90362176-9036opendoar:2024-01-05T11:16:46Revista Ambiente Contábil - Universidade Federal do Rio Grande do Norte (UFRN)false
dc.title.none.fl_str_mv Strategic alignment for a commercial enterprise: an analysis from balanced scorecard perspectives:
Alineación estratégica para una empresa comercial: un análisis desde la perspectiva del cuadro de mando integral:
Alinhamento estratégico para uma empresa comercial: uma análise a partir das perspectivas do balanced scorecard:
title Strategic alignment for a commercial enterprise: an analysis from balanced scorecard perspectives:
spellingShingle Strategic alignment for a commercial enterprise: an analysis from balanced scorecard perspectives:
Teixeira, Clademir
Contabilidade Gerencial
Planejamento estratégico
Balanced scorecard
Balanced Scorecard
Planejamento Estratégico
title_short Strategic alignment for a commercial enterprise: an analysis from balanced scorecard perspectives:
title_full Strategic alignment for a commercial enterprise: an analysis from balanced scorecard perspectives:
title_fullStr Strategic alignment for a commercial enterprise: an analysis from balanced scorecard perspectives:
title_full_unstemmed Strategic alignment for a commercial enterprise: an analysis from balanced scorecard perspectives:
title_sort Strategic alignment for a commercial enterprise: an analysis from balanced scorecard perspectives:
author Teixeira, Clademir
author_facet Teixeira, Clademir
Kisata, Lauriany
Vogt, Mara
Kruger, Silvana Dalmutt
author_role author
author2 Kisata, Lauriany
Vogt, Mara
Kruger, Silvana Dalmutt
author2_role author
author
author
dc.contributor.author.fl_str_mv Teixeira, Clademir
Kisata, Lauriany
Vogt, Mara
Kruger, Silvana Dalmutt
dc.subject.por.fl_str_mv Contabilidade Gerencial
Planejamento estratégico
Balanced scorecard
Balanced Scorecard
Planejamento Estratégico
topic Contabilidade Gerencial
Planejamento estratégico
Balanced scorecard
Balanced Scorecard
Planejamento Estratégico
description Purpose: To identify initiatives for the strategic alignment of a commercial company in the utilities segment, based on the Balanced Scorecard. Methodology: A descriptive research was carried out, based on a case study, with a qualitative approach. Data collection took place through a questionnaire applied to employees, obtaining 40 valid responses. From the results it was verified that the initiatives that can contribute to the strategic alignment are aimed at: increasing the company's profitability, reducing the company's average cost and improving the cash flow, in terms of the financial perspective; increase the number of wholesale and retail customers, maintain active retail customers in the case of customer prospects; align inventory management processes, streamline service and streamline the operation of the internal information system with regard to the perspective of internal processes and; train employees and reduce turnover in terms of learning and growth. It is important that the company defines those responsible for monitoring the initiatives, so that the goals can be achieved and, consequently, the objectives can be achieved. Results: In general, the results highlight the relevance of the BSC methodology, for the alignment between the strategic objectives, indicators, targets and, in particular, the initiatives to put into practice what is expected for the organization, contributing with managers in the decision-making process, so that better decisions can be made, and the company is successful in its activities. Contribution of the Study: This study contributes to the literature by showing that the BSC can be used regardless of size or segment of activity and can serve as a benchmark for other similar small and medium-sized companies.
publishDate 2024
dc.date.none.fl_str_mv 2024-01-02
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv https://periodicos.ufrn.br/ambiente/article/view/31870
10.21680/2176-9036.2024v16n1ID31870
url https://periodicos.ufrn.br/ambiente/article/view/31870
identifier_str_mv 10.21680/2176-9036.2024v16n1ID31870
dc.language.iso.fl_str_mv por
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dc.relation.none.fl_str_mv https://periodicos.ufrn.br/ambiente/article/view/31870/18168
dc.rights.driver.fl_str_mv http://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Portal de Periódicos Eletrônicos da UFRN
publisher.none.fl_str_mv Portal de Periódicos Eletrônicos da UFRN
dc.source.none.fl_str_mv REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte; Vol. 16 No. 1 (2024): Jan./Jun.; 419-441
REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte; Vol. 16 Núm. 1 (2024): Jan./Jun.; 419-441
REVISTA AMBIENTE CONTÁBIL - Universidade Federal do Rio Grande do Norte - ISSN 2176-9036; v. 16 n. 1 (2024): Jan./Jun.; 419-441
2176-9036
10.21680/2176-9036.2024v16n1
reponame:Revista Ambiente Contábil
instname:Universidade Federal do Rio Grande do Norte (UFRN)
instacron:UFRN
instname_str Universidade Federal do Rio Grande do Norte (UFRN)
instacron_str UFRN
institution UFRN
reponame_str Revista Ambiente Contábil
collection Revista Ambiente Contábil
repository.name.fl_str_mv Revista Ambiente Contábil - Universidade Federal do Rio Grande do Norte (UFRN)
repository.mail.fl_str_mv ||prof.mauriciocsilva@gmail.com
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