Network Marketing no Brasil – Definição e Impactos na Economia entre 2013 e 2016

• Autor(a) principal: Melo, Ciro Rian Rodrigues de
• Data de Publicação: 2017
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFRN
• Texto Completo: https://repositorio.ufrn.br/handle/123456789/41621
• topic: Marketing Multinível; Economia; Venda Direta; Network Marketing; Marketing de Rede

This work aims to address the phenomenon of direct selling and its relationship with marketing, which constitute the fundamental elements for the emergence of network marketing, also known as multilevel marketing. In addition, it will analyze its trajectory and changes over time. The direct sale has enormous insertion in Brazil, being the 4th place in the world ranking of representativity of this activity. This tool becomes a growth pattern for the largest companies in the world and, currently, this business model already has great representation within economies of great powers. Also known as network marketing, multilevel marketing in Brazil, has been growing around 18% per year, according to ABEVD (Brazilian Association of Direct Sales Companies), with this, we close the project, analyzing how the MMN behaves in the Brazil and the world over the last 4 years.