Design de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda.

Detalhes bibliográficos
Autor(a) principal: Araújo, Tiago de Sousa
Data de Publicação: 2015
Tipo de documento: Trabalho de conclusão de curso
Idioma: por
Título da fonte: Repositório Institucional da UFRN
Texto Completo: https://repositorio.ufrn.br/handle/123456789/47460
Resumo: This paper aims to create an egg packaging family for the Brazilian company Tapuio Agropecuária LTDA, currently with the brand names of Mr. Caipira, Mr. Ômega 3 and Mr. Ovo Saúde [Mr. Free-range, Mr. Omega 3, Mr. Healthy egg]. Therefore, grounding data about packaging design for retail was researched. It comprehends, as main methodology, the studies of Fábio Mestriner (2002) which covers strategies and key points focused on the techniques in Inteligência de Embalagem™ in order to identify the needs of the market niche desired to achieve. The data analysis and the information courtesy of the company allowed the construction of a briefing and requirements that served as a base for the creation of design proposals. Lastly, through feedback from the companies involved, it was decided which structural and graphic proposals are going to the market and then prototypes were produced to simulate the final proposal at the point of sale.
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spelling Araújo, Tiago de SousaRibeiro, Kilder César de AraújoBastos, Helena RugaiCantalice, Juliana Donato de AlmeidaRibeiro, Kilder César de AraújoBastos, Helena Rugai2016-01-11T18:44:13Z2022-05-25T12:25:08Z2016-01-11T18:44:13Z2022-05-25T12:25:08Z2015-12-312011022485https://repositorio.ufrn.br/handle/123456789/47460This paper aims to create an egg packaging family for the Brazilian company Tapuio Agropecuária LTDA, currently with the brand names of Mr. Caipira, Mr. Ômega 3 and Mr. Ovo Saúde [Mr. Free-range, Mr. Omega 3, Mr. Healthy egg]. Therefore, grounding data about packaging design for retail was researched. It comprehends, as main methodology, the studies of Fábio Mestriner (2002) which covers strategies and key points focused on the techniques in Inteligência de Embalagem™ in order to identify the needs of the market niche desired to achieve. The data analysis and the information courtesy of the company allowed the construction of a briefing and requirements that served as a base for the creation of design proposals. Lastly, through feedback from the companies involved, it was decided which structural and graphic proposals are going to the market and then prototypes were produced to simulate the final proposal at the point of sale.Este trabalho propõe a criação de uma linha de embalagens para os ovos da empresa potiguar Tapuio Agropecuária LTDA, atualmente levando os nomes-fantasia de Mr. Caipira, Mr. Ômega 3 e Mr. Ovo Saúde. Para isso, foram pesquisados os fundamentos teóricos acerca do design de embalagens para o varejo. Compreende como principal metodologia os estudos de Fábio Mestriner (2002) que englobam estratégias e pontos-chave focados na técnica de Inteligência de Embalagem™ para identificar as necessidades do nicho de mercado que se desejar atingir. A análise dos dados e informações cedidas pela empresa, permitiu a elaboração de um briefing e requisitos que serviram de base para a construção das propostas. Como resultado, através do feedback das empresas envolvidas, foram decididas quais propostas estruturais e gráficas deveriam ser levadas ao mercado e se produziram mock-ups para simular a proposta no ponto-de-venda.Universidade Federal do Rio Grande do NorteUFRNBrasilDesignDesign de embalagens, alimentos, varejoPackaging design, food packaging, retailDesign de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda.PACKAGING DESIGN: Development of egg packaging for the company Tapuio Agropecuária LTDAinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/openAccessporreponame:Repositório Institucional da UFRNinstname:Universidade Federal do Rio Grande do Norte (UFRN)instacron:UFRNTEXTTCC 2 CORRIGIDO E COMPLETO FINAL.pdf.txtExtracted texttext/plain161699https://repositorio.ufrn.br/bitstream/123456789/47460/1/TCC%202%20CORRIGIDO%20E%20COMPLETO%20FINAL.pdf.txt67fbce5a5a4820a5e365daafb4c8c762MD51ORIGINALDesignEmbalagemDesenvolvimento_Araujo_2015.pdfapplication/pdf13613109https://repositorio.ufrn.br/bitstream/123456789/47460/2/DesignEmbalagemDesenvolvimento_Araujo_2015.pdf345463d4d9d902ef2ccb014fc96ee9efMD52LICENSElicense.txttext/plain756https://repositorio.ufrn.br/bitstream/123456789/47460/3/license.txta80a9cda2756d355b388cc443c3d8a43MD53123456789/474602023-02-23 18:06:29.9oai:https://repositorio.ufrn.br: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ório de PublicaçõesPUBhttp://repositorio.ufrn.br/oai/opendoar:2023-02-23T21:06:29Repositório Institucional da UFRN - Universidade Federal do Rio Grande do Norte (UFRN)false
dc.title.pr_BR.fl_str_mv Design de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda.
dc.title.alternative.pr_BR.fl_str_mv PACKAGING DESIGN: Development of egg packaging for the company Tapuio Agropecuária LTDA
title Design de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda.
spellingShingle Design de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda.
Araújo, Tiago de Sousa
Design de embalagens, alimentos, varejo
Packaging design, food packaging, retail
title_short Design de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda.
title_full Design de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda.
title_fullStr Design de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda.
title_full_unstemmed Design de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda.
title_sort Design de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda.
author Araújo, Tiago de Sousa
author_facet Araújo, Tiago de Sousa
author_role author
dc.contributor.referees1.none.fl_str_mv Ribeiro, Kilder César de Araújo
dc.contributor.referees2.none.fl_str_mv Bastos, Helena Rugai
dc.contributor.referees3.none.fl_str_mv Cantalice, Juliana Donato de Almeida
dc.contributor.author.fl_str_mv Araújo, Tiago de Sousa
dc.contributor.advisor1.fl_str_mv Ribeiro, Kilder César de Araújo
Bastos, Helena Rugai
contributor_str_mv Ribeiro, Kilder César de Araújo
Bastos, Helena Rugai
dc.subject.pr_BR.fl_str_mv Design de embalagens, alimentos, varejo
Packaging design, food packaging, retail
topic Design de embalagens, alimentos, varejo
Packaging design, food packaging, retail
description This paper aims to create an egg packaging family for the Brazilian company Tapuio Agropecuária LTDA, currently with the brand names of Mr. Caipira, Mr. Ômega 3 and Mr. Ovo Saúde [Mr. Free-range, Mr. Omega 3, Mr. Healthy egg]. Therefore, grounding data about packaging design for retail was researched. It comprehends, as main methodology, the studies of Fábio Mestriner (2002) which covers strategies and key points focused on the techniques in Inteligência de Embalagem™ in order to identify the needs of the market niche desired to achieve. The data analysis and the information courtesy of the company allowed the construction of a briefing and requirements that served as a base for the creation of design proposals. Lastly, through feedback from the companies involved, it was decided which structural and graphic proposals are going to the market and then prototypes were produced to simulate the final proposal at the point of sale.
publishDate 2015
dc.date.issued.fl_str_mv 2015-12-31
dc.date.accessioned.fl_str_mv 2016-01-11T18:44:13Z
2022-05-25T12:25:08Z
dc.date.available.fl_str_mv 2016-01-11T18:44:13Z
2022-05-25T12:25:08Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/bachelorThesis
format bachelorThesis
status_str publishedVersion
dc.identifier.pr_BR.fl_str_mv 2011022485
dc.identifier.uri.fl_str_mv https://repositorio.ufrn.br/handle/123456789/47460
identifier_str_mv 2011022485
url https://repositorio.ufrn.br/handle/123456789/47460
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Norte
dc.publisher.initials.fl_str_mv UFRN
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Design
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Norte
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFRN
instname:Universidade Federal do Rio Grande do Norte (UFRN)
instacron:UFRN
instname_str Universidade Federal do Rio Grande do Norte (UFRN)
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