Design de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda.
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Trabalho de conclusão de curso |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFRN |
Texto Completo: | https://repositorio.ufrn.br/handle/123456789/47460 |
Resumo: | This paper aims to create an egg packaging family for the Brazilian company Tapuio Agropecuária LTDA, currently with the brand names of Mr. Caipira, Mr. Ômega 3 and Mr. Ovo Saúde [Mr. Free-range, Mr. Omega 3, Mr. Healthy egg]. Therefore, grounding data about packaging design for retail was researched. It comprehends, as main methodology, the studies of Fábio Mestriner (2002) which covers strategies and key points focused on the techniques in Inteligência de Embalagem™ in order to identify the needs of the market niche desired to achieve. The data analysis and the information courtesy of the company allowed the construction of a briefing and requirements that served as a base for the creation of design proposals. Lastly, through feedback from the companies involved, it was decided which structural and graphic proposals are going to the market and then prototypes were produced to simulate the final proposal at the point of sale. |
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Araújo, Tiago de SousaRibeiro, Kilder César de AraújoBastos, Helena RugaiCantalice, Juliana Donato de AlmeidaRibeiro, Kilder César de AraújoBastos, Helena Rugai2016-01-11T18:44:13Z2022-05-25T12:25:08Z2016-01-11T18:44:13Z2022-05-25T12:25:08Z2015-12-312011022485https://repositorio.ufrn.br/handle/123456789/47460This paper aims to create an egg packaging family for the Brazilian company Tapuio Agropecuária LTDA, currently with the brand names of Mr. Caipira, Mr. Ômega 3 and Mr. Ovo Saúde [Mr. Free-range, Mr. Omega 3, Mr. Healthy egg]. Therefore, grounding data about packaging design for retail was researched. It comprehends, as main methodology, the studies of Fábio Mestriner (2002) which covers strategies and key points focused on the techniques in Inteligência de Embalagem™ in order to identify the needs of the market niche desired to achieve. The data analysis and the information courtesy of the company allowed the construction of a briefing and requirements that served as a base for the creation of design proposals. Lastly, through feedback from the companies involved, it was decided which structural and graphic proposals are going to the market and then prototypes were produced to simulate the final proposal at the point of sale.Este trabalho propõe a criação de uma linha de embalagens para os ovos da empresa potiguar Tapuio Agropecuária LTDA, atualmente levando os nomes-fantasia de Mr. Caipira, Mr. Ômega 3 e Mr. Ovo Saúde. Para isso, foram pesquisados os fundamentos teóricos acerca do design de embalagens para o varejo. Compreende como principal metodologia os estudos de Fábio Mestriner (2002) que englobam estratégias e pontos-chave focados na técnica de Inteligência de Embalagem™ para identificar as necessidades do nicho de mercado que se desejar atingir. A análise dos dados e informações cedidas pela empresa, permitiu a elaboração de um briefing e requisitos que serviram de base para a construção das propostas. Como resultado, através do feedback das empresas envolvidas, foram decididas quais propostas estruturais e gráficas deveriam ser levadas ao mercado e se produziram mock-ups para simular a proposta no ponto-de-venda.Universidade Federal do Rio Grande do NorteUFRNBrasilDesignDesign de embalagens, alimentos, varejoPackaging design, food packaging, retailDesign de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda.PACKAGING DESIGN: Development of egg packaging for the company Tapuio Agropecuária LTDAinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/openAccessporreponame:Repositório Institucional da UFRNinstname:Universidade Federal do Rio Grande do Norte (UFRN)instacron:UFRNTEXTTCC 2 CORRIGIDO E COMPLETO FINAL.pdf.txtExtracted texttext/plain161699https://repositorio.ufrn.br/bitstream/123456789/47460/1/TCC%202%20CORRIGIDO%20E%20COMPLETO%20FINAL.pdf.txt67fbce5a5a4820a5e365daafb4c8c762MD51ORIGINALDesignEmbalagemDesenvolvimento_Araujo_2015.pdfapplication/pdf13613109https://repositorio.ufrn.br/bitstream/123456789/47460/2/DesignEmbalagemDesenvolvimento_Araujo_2015.pdf345463d4d9d902ef2ccb014fc96ee9efMD52LICENSElicense.txttext/plain756https://repositorio.ufrn.br/bitstream/123456789/47460/3/license.txta80a9cda2756d355b388cc443c3d8a43MD53123456789/474602023-02-23 18:06:29.9oai:https://repositorio.ufrn.br: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ório de PublicaçõesPUBhttp://repositorio.ufrn.br/oai/opendoar:2023-02-23T21:06:29Repositório Institucional da UFRN - Universidade Federal do Rio Grande do Norte (UFRN)false |
dc.title.pr_BR.fl_str_mv |
Design de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda. |
dc.title.alternative.pr_BR.fl_str_mv |
PACKAGING DESIGN: Development of egg packaging for the company Tapuio Agropecuária LTDA |
title |
Design de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda. |
spellingShingle |
Design de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda. Araújo, Tiago de Sousa Design de embalagens, alimentos, varejo Packaging design, food packaging, retail |
title_short |
Design de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda. |
title_full |
Design de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda. |
title_fullStr |
Design de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda. |
title_full_unstemmed |
Design de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda. |
title_sort |
Design de embalagem: desenvolvimento de embalagens de ovos para a empresa Tapuio Agropecuária Ltda. |
author |
Araújo, Tiago de Sousa |
author_facet |
Araújo, Tiago de Sousa |
author_role |
author |
dc.contributor.referees1.none.fl_str_mv |
Ribeiro, Kilder César de Araújo |
dc.contributor.referees2.none.fl_str_mv |
Bastos, Helena Rugai |
dc.contributor.referees3.none.fl_str_mv |
Cantalice, Juliana Donato de Almeida |
dc.contributor.author.fl_str_mv |
Araújo, Tiago de Sousa |
dc.contributor.advisor1.fl_str_mv |
Ribeiro, Kilder César de Araújo Bastos, Helena Rugai |
contributor_str_mv |
Ribeiro, Kilder César de Araújo Bastos, Helena Rugai |
dc.subject.pr_BR.fl_str_mv |
Design de embalagens, alimentos, varejo Packaging design, food packaging, retail |
topic |
Design de embalagens, alimentos, varejo Packaging design, food packaging, retail |
description |
This paper aims to create an egg packaging family for the Brazilian company Tapuio Agropecuária LTDA, currently with the brand names of Mr. Caipira, Mr. Ômega 3 and Mr. Ovo Saúde [Mr. Free-range, Mr. Omega 3, Mr. Healthy egg]. Therefore, grounding data about packaging design for retail was researched. It comprehends, as main methodology, the studies of Fábio Mestriner (2002) which covers strategies and key points focused on the techniques in Inteligência de Embalagem™ in order to identify the needs of the market niche desired to achieve. The data analysis and the information courtesy of the company allowed the construction of a briefing and requirements that served as a base for the creation of design proposals. Lastly, through feedback from the companies involved, it was decided which structural and graphic proposals are going to the market and then prototypes were produced to simulate the final proposal at the point of sale. |
publishDate |
2015 |
dc.date.issued.fl_str_mv |
2015-12-31 |
dc.date.accessioned.fl_str_mv |
2016-01-11T18:44:13Z 2022-05-25T12:25:08Z |
dc.date.available.fl_str_mv |
2016-01-11T18:44:13Z 2022-05-25T12:25:08Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/bachelorThesis |
format |
bachelorThesis |
status_str |
publishedVersion |
dc.identifier.pr_BR.fl_str_mv |
2011022485 |
dc.identifier.uri.fl_str_mv |
https://repositorio.ufrn.br/handle/123456789/47460 |
identifier_str_mv |
2011022485 |
url |
https://repositorio.ufrn.br/handle/123456789/47460 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Norte |
dc.publisher.initials.fl_str_mv |
UFRN |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Design |
publisher.none.fl_str_mv |
Universidade Federal do Rio Grande do Norte |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional da UFRN instname:Universidade Federal do Rio Grande do Norte (UFRN) instacron:UFRN |
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UFRN |
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UFRN |
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