In(dependência) e Imagem Pública das TV's Legislativas: o caso da TV Assembleia/RN

• Autor(a) principal: Oliveira, Gilmara Vicente de
• Data de Publicação: 2015
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFRN
• Texto Completo: https://repositorio.ufrn.br/handle/123456789/40404
• topic: TV's legislativas; Imagem pública; Institucionalização dos sistemas de informação; TV Assembleia do Estado do Rio Grande do Norte; Ciências Sociais

The study In(dependence) and Public Image of the Legislative TVs: the case of TV Assembleia/RN investigated the legislative media - specifically the TVs -, the debate about the public image and the interaction mechanisms made available by the parliamentarians of the Rio Grande do Norte state. Also investigated whether such media provide content to draw attention to political and parliamentary activities and whether the activities were influenced by the advent of these media in Brazil. The Legislative TV's are connected to the legislative branch and display the main objective of bringing the parliaments with the population, in a clear corporate communication strategy with a view to improving the image of Congress, the legislative assemblies and city council chambers. Already when defining public image, arrives at the concept of what would be the political practice what it would be facing competition for production and control of public images of characters and political institutions. One of the goals of the work was to analyze whether or how pariamentarians offer speeches and meaningful activities to increase the participation of citizens in political life. The methodology joined literature, the historical-documentary collection, questionnaires and a case study on the TV Assembleia/RN. With this study, there was the announcement of the results, specifically the analysis of the interaction mechanisms made available by the parliamentarians of the Rio Grande do Norte state. The study concluded that a legislative issuer discloses what is relevant to the perspective of the legislature, which distance the views of civil society.