A importância do planejamento estratégico para as micro e pequenas empresas familiares: Caso Arnaldo Motos

• Autor(a) principal: Pereira, Joyce Dayanne Santiago
• Data de Publicação: 2017
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFRN
• Texto Completo: https://repositorio.ufrn.br/handle/123456789/43501
• topic: Estratégia. Planejamento estratégico. Microempresa familiar; Strategy. Strategic planning. Family microenterprise.; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

This report was based on a study about the importance of strategic planning in micro and small family businesses: This is the case of the company Arnaldo Motos. The main objective of this study was to analyze whether the microenterprise Arnaldo Motos has a strategic planning that fits its organizational reality, and if the company is open to a proposal. The applied methodology was through the applied nature, with an exploratory model, qualitative approach, developed through a bibliographical research and case study. Questionnaires were applied to the company's director, clients, collaborator, and suppliers. Through the application of the tools of strategic planning it was possible to analyze deeply the market in which the organization is inserted, the level of efficiency of the activities, the most profitable products, verify the potentials of the same, as well as its insufficiencies, and with this information was elaborated a proposal for an action plan containing strategies to be implemented such as the professionalization of management, the redesign of functions and responsibilities, the implementation of standard operating procedures, among others.