Strategic planning for a micro enterprise: case study in a supermarket in Rio Grande do Sul

Detalhes bibliográficos
Autor(a) principal: Zanatta, Jocias Maier
Data de Publicação: 2020
Outros Autores: Nuske, Mauro Alberto, Halberstadt, Ismael Alan
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/2006
Resumo: This study aimed to develop a strategic planning for a microenterprise of the food products trade of the state of Rio Grande do Sul. The research was classified as the approach, as deductive, quantitative and qualitative; Regarding the procedures, the research is descriptive, exploratory and a case study; and used interview technique for data collection and Microsoft Excel® spreadsheet for data analysis. During the study the five stages of strategic planning were carried out, which include defining the business, mission, vision and principles, evaluating the internal and external environments, building the strategic posture, elaborating the strategic objectives and goals, and creating action plans to monitoring. The study concludes that Alpha Supermarket is in the strategic development posture, where it is possible to potentialize strengths and maximize opportunities.
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spelling Strategic planning for a micro enterprise: case study in a supermarket in Rio Grande do SulPlanificación estratégica para una microempresa: estudio de caso en un supermercado en Rio Grande do SulPlanejamento estratégico para uma microempresa: estudo de caso em um supermercado do Rio Grande do SulPlanejamento estratégicoMicroempresaSupermercado.Planificación estratégicaMicroempresaSupermercado.Strategic planningMicroenterpriseSupermarket.This study aimed to develop a strategic planning for a microenterprise of the food products trade of the state of Rio Grande do Sul. The research was classified as the approach, as deductive, quantitative and qualitative; Regarding the procedures, the research is descriptive, exploratory and a case study; and used interview technique for data collection and Microsoft Excel® spreadsheet for data analysis. During the study the five stages of strategic planning were carried out, which include defining the business, mission, vision and principles, evaluating the internal and external environments, building the strategic posture, elaborating the strategic objectives and goals, and creating action plans to monitoring. The study concludes that Alpha Supermarket is in the strategic development posture, where it is possible to potentialize strengths and maximize opportunities.El presente estudio tuvo como objetivo desarrollar una planificación estratégica para una microempresa del comercio de productos alimenticios del estado de Rio Grande do Sul. La investigación se clasificó como el enfoque deductivo, cuantitativo y cualitativo; En cuanto a los procedimientos, la investigación es descriptiva, exploratoria y un estudio de caso; y utilizó la técnica de entrevista para la recopilación de datos y la hoja de cálculo de Microsoft Excel® para el análisis de datos. Durante el estudio se llevaron a cabo las cinco etapas de planificación estratégica, que incluyen la definición del negocio, la misión, la visión y los principios, la evaluación de los entornos internos y externos, la construcción de la postura estratégica, la elaboración de los objetivos y metas estratégicos y la creación de planes de acción para monitoreo El estudio concluye que Alpha Supermarket está en la postura de desarrollo estratégico, donde es posible maximizar las fortalezas y maximizar las oportunidades.O presente estudo teve o objetivo de desenvolver um planejamento estratégico para uma microempresa do comércio de produtos alimentícios do Estado do Rio Grande do Sul. A pesquisa classificou-se quanto a abordagem, como dedutiva, quantitativa e qualitativa; quanto aos procedimentos, a pesquisa é descritiva, exploratória e um estudo de caso; e utilizou técnica de entrevista para a coleta de dados e planilha eletrônica do Microsoft Excel® para análise dos dados. Durante o estudo foram realizadas as cinco etapas do planejamento estratégico, que compreendem, definir o negócio, missão, visão e princípios, avaliar os ambientes interno e externo, construir a postura estratégica, elaborar os objetivos estratégicos e metas e, criar planos de ação para monitoramento. Conclui-se com o estudo, que o Supermercado Alpha se encontra na postura estratégica de desenvolvimento, em que é possível potencializar os pontos fortes e maximizar as oportunidades.Research, Society and Development2020-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/200610.33448/rsd-v9i2.2006Research, Society and Development; Vol. 9 No. 2; e36922006Research, Society and Development; Vol. 9 Núm. 2; e36922006Research, Society and Development; v. 9 n. 2; e369220062525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/2006/1660Copyright (c) 2019 Jocias Maier Zanatta, Mauro Alberto Nuske, Ismael Alan Halberstadtinfo:eu-repo/semantics/openAccessZanatta, Jocias MaierNuske, Mauro AlbertoHalberstadt, Ismael Alan2020-08-20T18:08:48Zoai:ojs.pkp.sfu.ca:article/2006Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:26:49.622299Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv Strategic planning for a micro enterprise: case study in a supermarket in Rio Grande do Sul
Planificación estratégica para una microempresa: estudio de caso en un supermercado en Rio Grande do Sul
Planejamento estratégico para uma microempresa: estudo de caso em um supermercado do Rio Grande do Sul
title Strategic planning for a micro enterprise: case study in a supermarket in Rio Grande do Sul
spellingShingle Strategic planning for a micro enterprise: case study in a supermarket in Rio Grande do Sul
Zanatta, Jocias Maier
Planejamento estratégico
Microempresa
Supermercado.
Planificación estratégica
Microempresa
Supermercado.
Strategic planning
Microenterprise
Supermarket.
title_short Strategic planning for a micro enterprise: case study in a supermarket in Rio Grande do Sul
title_full Strategic planning for a micro enterprise: case study in a supermarket in Rio Grande do Sul
title_fullStr Strategic planning for a micro enterprise: case study in a supermarket in Rio Grande do Sul
title_full_unstemmed Strategic planning for a micro enterprise: case study in a supermarket in Rio Grande do Sul
title_sort Strategic planning for a micro enterprise: case study in a supermarket in Rio Grande do Sul
author Zanatta, Jocias Maier
author_facet Zanatta, Jocias Maier
Nuske, Mauro Alberto
Halberstadt, Ismael Alan
author_role author
author2 Nuske, Mauro Alberto
Halberstadt, Ismael Alan
author2_role author
author
dc.contributor.author.fl_str_mv Zanatta, Jocias Maier
Nuske, Mauro Alberto
Halberstadt, Ismael Alan
dc.subject.por.fl_str_mv Planejamento estratégico
Microempresa
Supermercado.
Planificación estratégica
Microempresa
Supermercado.
Strategic planning
Microenterprise
Supermarket.
topic Planejamento estratégico
Microempresa
Supermercado.
Planificación estratégica
Microempresa
Supermercado.
Strategic planning
Microenterprise
Supermarket.
description This study aimed to develop a strategic planning for a microenterprise of the food products trade of the state of Rio Grande do Sul. The research was classified as the approach, as deductive, quantitative and qualitative; Regarding the procedures, the research is descriptive, exploratory and a case study; and used interview technique for data collection and Microsoft Excel® spreadsheet for data analysis. During the study the five stages of strategic planning were carried out, which include defining the business, mission, vision and principles, evaluating the internal and external environments, building the strategic posture, elaborating the strategic objectives and goals, and creating action plans to monitoring. The study concludes that Alpha Supermarket is in the strategic development posture, where it is possible to potentialize strengths and maximize opportunities.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/2006
10.33448/rsd-v9i2.2006
url https://rsdjournal.org/index.php/rsd/article/view/2006
identifier_str_mv 10.33448/rsd-v9i2.2006
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/2006/1660
dc.rights.driver.fl_str_mv Copyright (c) 2019 Jocias Maier Zanatta, Mauro Alberto Nuske, Ismael Alan Halberstadt
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Jocias Maier Zanatta, Mauro Alberto Nuske, Ismael Alan Halberstadt
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 9 No. 2; e36922006
Research, Society and Development; Vol. 9 Núm. 2; e36922006
Research, Society and Development; v. 9 n. 2; e36922006
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
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