PROGRAMAS DE COMPLIANCE NO FORTALECIMENTO DO EMPLOYEE VALUE PROPOSITION E EMPLOYER BRANDING

• Autor(a) principal: Dione Boesing de Souza, Elana
• Data de Publicação: 2024
• Outros Autores: de Toledo Martins Boehs, Samantha, Slongo Garcia, Bruno Eduardo
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Administração de Roraima - RARR
• Texto Completo: https://revista.ufrr.br/adminrr/article/view/7638
• topic: Attraction and retention. Employee value proposition. Employer Brand. Conformity.; Atracción y retención. Propuesta de valor del empleado. Marca de empleador. Cumplimiento.; Atração e retenção; Employee Value Proposition; Employer Brand; Compliance; Gestão de Pessoas

The present study, with a qualitative approach, aims to understand how the existence of a compliance program can act as a tool for attracting and retaining talent, acting as part of the factors that make up the Employee Value Proposition and Employer Branding. The research carried out with 10 participants was developed from the use of the sampling technique by judgment and with the use of semi-structured interviews. The results showed the influence of compliance programs as a strategic management tool in strengthening the EVP and EB in attracting and retaining talent. This study contributes to the practical understanding of compliance in the EVP and EB interface as a competitive advantage mechanism. As a social contribution, it reinforces compliance as a predictive tool, which, associated with people management, can contribute to the understanding of equity in organizations in general. As an originality of the study, the question of the interrelation between compliance, people management and formation of the entrepreneurial brand stands out, dimensions little explored in studies of the area.