Diversidade sob o comando do capital: estudo de caso do NPD Orlando Vieira
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFS |
Texto Completo: | https://ri.ufs.br/jspui/handle/riufs/15052 |
Resumo: | The present work presents the analysis of the case of the Orlando Vieira Digital Production Center (NPD), a project of the Municipality of Aracaju, linked to the Olhar Brasil Program of the Ministry of Culture (MinC), through the Audiovisual Secretariat (SAv), implemented, in 2016, in the government of President Luís Inácio Lula da Silva. The hypothesis developed is that the promotion of public cultural policies does not guarantee the democratic diversity of cultural production, considering the structural inequality of the current economic system. In this sense, implications of the adoption of policies for the protection of cultural diversity are presented, in a perimeter of public intervention in actions to promote independent audiovisual production, which allow the recognition of contradictions between the different levels of this policy model as a mechanism of resistance to trends of the cultural homogenization of globalization. The present investigation relates descriptive, qualitative, documentary and bibliographic research as a means for analytical work, theoretically anchored in the perspective of the Political Economy of Communication and Culture, in addition to contributions from studies on cultural diversity. |
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Ferreira, Graziele AndradeSantos, Verlane Aragão2022-02-18T22:13:00Z2022-02-18T22:13:00Z2021-09-29FERREIRA, Graziele Andrade. Diversidade sob o comando do capital: estudo de caso do NPD Orlando Vieira. 2021. 119 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Sergipe, São Cristóvão, 2021.https://ri.ufs.br/jspui/handle/riufs/15052The present work presents the analysis of the case of the Orlando Vieira Digital Production Center (NPD), a project of the Municipality of Aracaju, linked to the Olhar Brasil Program of the Ministry of Culture (MinC), through the Audiovisual Secretariat (SAv), implemented, in 2016, in the government of President Luís Inácio Lula da Silva. The hypothesis developed is that the promotion of public cultural policies does not guarantee the democratic diversity of cultural production, considering the structural inequality of the current economic system. In this sense, implications of the adoption of policies for the protection of cultural diversity are presented, in a perimeter of public intervention in actions to promote independent audiovisual production, which allow the recognition of contradictions between the different levels of this policy model as a mechanism of resistance to trends of the cultural homogenization of globalization. The present investigation relates descriptive, qualitative, documentary and bibliographic research as a means for analytical work, theoretically anchored in the perspective of the Political Economy of Communication and Culture, in addition to contributions from studies on cultural diversity.O presente trabalho traz a análise do caso do Núcleo de Produção Digital (NPD) Orlando Vieira, projeto da Prefeitura Municipal de Aracaju, vinculado ao Programa Olhar Brasil do Ministério da Cultura (MinC), por meio da Secretaria do Audiovisual (SAv), implementado, em 2016, no governo do Presidente Luís Inácio Lula da Silva. A hipótese desenvolvida é a de que a promoção de políticas públicas de cultura não garante a diversidade democrática de produção cultural, considerando a desigualdade estrutural do sistema econômico vigente. Nesse sentido, são apresentadas implicações da adoção de políticas de proteção da diversidade cultural, num perímetro de intervenção pública em ações de fomento à produção audiovisual independente, que permitem o reconhecimento de contradições entre os diversos níveis desse modelo de política enquanto mecanismo de resistência a tendências gerais de homogeneização cultural da globalização. A presente investigação relaciona pesquisa descritiva, qualitativa, documental e bibliográfica como meio para o trabalho analítico, ancorado teoricamente na perspectiva da Economia Política da Comunicação e da Cultura, além de aportes de estudos sobre diversidade cultural.São CristóvãoporComunicação de massaCinemaPolítica culturalAudiovisualDiversidade culturalNúcleo de Produção Digital (NPD) Orlando VieiraCultural diversityCultural PolicyDiversidade sob o comando do capital: estudo de caso do NPD Orlando Vieirainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisPós-Graduação em ComunicaçãoUniversidade Federal de Sergipereponame:Repositório Institucional da UFSinstname:Universidade Federal de Sergipe (UFS)instacron:UFSinfo:eu-repo/semantics/openAccessLICENSElicense.txtlicense.txttext/plain; charset=utf-81475https://ri.ufs.br/jspui/bitstream/riufs/15052/1/license.txt098cbbf65c2c15e1fb2e49c5d306a44cMD51ORIGINALGRAZIELE_ANDRADE_FERREIRA.pdfGRAZIELE_ANDRADE_FERREIRA.pdfapplication/pdf27820733https://ri.ufs.br/jspui/bitstream/riufs/15052/2/GRAZIELE_ANDRADE_FERREIRA.pdffb90be1c2ecf479b2d0cbb6be3e75280MD52TEXTGRAZIELE_ANDRADE_FERREIRA.pdf.txtGRAZIELE_ANDRADE_FERREIRA.pdf.txtExtracted texttext/plain140159https://ri.ufs.br/jspui/bitstream/riufs/15052/3/GRAZIELE_ANDRADE_FERREIRA.pdf.txtd252054b6394c944bbbf4669fff74572MD53THUMBNAILGRAZIELE_ANDRADE_FERREIRA.pdf.jpgGRAZIELE_ANDRADE_FERREIRA.pdf.jpgGenerated Thumbnailimage/jpeg1265https://ri.ufs.br/jspui/bitstream/riufs/15052/4/GRAZIELE_ANDRADE_FERREIRA.pdf.jpg74a92cdbdfd5e8769da008c9f1ba83baMD54riufs/150522022-02-18 19:13:11.331oai:ufs.br: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Repositório InstitucionalPUBhttps://ri.ufs.br/oai/requestrepositorio@academico.ufs.bropendoar:2022-02-18T22:13:11Repositório Institucional da UFS - Universidade Federal de Sergipe (UFS)false |
dc.title.pt_BR.fl_str_mv |
Diversidade sob o comando do capital: estudo de caso do NPD Orlando Vieira |
title |
Diversidade sob o comando do capital: estudo de caso do NPD Orlando Vieira |
spellingShingle |
Diversidade sob o comando do capital: estudo de caso do NPD Orlando Vieira Ferreira, Graziele Andrade Comunicação de massa Cinema Política cultural Audiovisual Diversidade cultural Núcleo de Produção Digital (NPD) Orlando Vieira Cultural diversity Cultural Policy |
title_short |
Diversidade sob o comando do capital: estudo de caso do NPD Orlando Vieira |
title_full |
Diversidade sob o comando do capital: estudo de caso do NPD Orlando Vieira |
title_fullStr |
Diversidade sob o comando do capital: estudo de caso do NPD Orlando Vieira |
title_full_unstemmed |
Diversidade sob o comando do capital: estudo de caso do NPD Orlando Vieira |
title_sort |
Diversidade sob o comando do capital: estudo de caso do NPD Orlando Vieira |
author |
Ferreira, Graziele Andrade |
author_facet |
Ferreira, Graziele Andrade |
author_role |
author |
dc.contributor.author.fl_str_mv |
Ferreira, Graziele Andrade |
dc.contributor.advisor1.fl_str_mv |
Santos, Verlane Aragão |
contributor_str_mv |
Santos, Verlane Aragão |
dc.subject.por.fl_str_mv |
Comunicação de massa Cinema Política cultural Audiovisual Diversidade cultural Núcleo de Produção Digital (NPD) Orlando Vieira Cultural diversity |
topic |
Comunicação de massa Cinema Política cultural Audiovisual Diversidade cultural Núcleo de Produção Digital (NPD) Orlando Vieira Cultural diversity Cultural Policy |
dc.subject.eng.fl_str_mv |
Cultural Policy |
description |
The present work presents the analysis of the case of the Orlando Vieira Digital Production Center (NPD), a project of the Municipality of Aracaju, linked to the Olhar Brasil Program of the Ministry of Culture (MinC), through the Audiovisual Secretariat (SAv), implemented, in 2016, in the government of President Luís Inácio Lula da Silva. The hypothesis developed is that the promotion of public cultural policies does not guarantee the democratic diversity of cultural production, considering the structural inequality of the current economic system. In this sense, implications of the adoption of policies for the protection of cultural diversity are presented, in a perimeter of public intervention in actions to promote independent audiovisual production, which allow the recognition of contradictions between the different levels of this policy model as a mechanism of resistance to trends of the cultural homogenization of globalization. The present investigation relates descriptive, qualitative, documentary and bibliographic research as a means for analytical work, theoretically anchored in the perspective of the Political Economy of Communication and Culture, in addition to contributions from studies on cultural diversity. |
publishDate |
2021 |
dc.date.issued.fl_str_mv |
2021-09-29 |
dc.date.accessioned.fl_str_mv |
2022-02-18T22:13:00Z |
dc.date.available.fl_str_mv |
2022-02-18T22:13:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
FERREIRA, Graziele Andrade. Diversidade sob o comando do capital: estudo de caso do NPD Orlando Vieira. 2021. 119 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Sergipe, São Cristóvão, 2021. |
dc.identifier.uri.fl_str_mv |
https://ri.ufs.br/jspui/handle/riufs/15052 |
identifier_str_mv |
FERREIRA, Graziele Andrade. Diversidade sob o comando do capital: estudo de caso do NPD Orlando Vieira. 2021. 119 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Sergipe, São Cristóvão, 2021. |
url |
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Pós-Graduação em Comunicação |
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