Em nome da audiência : estudo de recepção com telespectadores das telenovelas bíblicas exibidas pela Record TV

Detalhes bibliográficos
Autor(a) principal: Santos, Alliston Fellipe Nascimento dos
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Institucional da UFS
Texto Completo: https://ri.ufs.br/jspui/handle/riufs/14683
Resumo: A pioneer in the field of religious teledramaturgy in Brazil, Record TV invests, as of 2015, in biblical soap operas, derived from the scriptures of the Holy Bible. Os Dez Mandamentos (The Ten Commandments) and A Terra Prometida (The Promised Land), aired by the broadcaster in 2015 and 2016 respectively, gained space with audiences and became the broadcaster's main product. Since then, other plots of the same nature have been produced and shown. In this sense, the project presented a qualitative and exploratory study of the reasons that would lead the audience to be interested in biblical telenovelas, primarily in an environment where the soap operas from the broadcaster Rede Globo de Televisão have always been predominant. Therefore, we proposed a study with the aim of understanding the motivations that lead two specific groups of receivers to follow these fictional television products: 1- people who consider themselves institutionalized Christians (who attend church); 2- people who believe in Christian dogmas, but do not attend church, identifying consonances and dissonances about these motivations and proposing a discussion regarding overlapping sociocultural aspects. The methodological assumptions for the execution of the research were based on the theoretical approach of Uses and Gratifications, from the perspective of Grounded Theory. To obtain the data, in-depth interviews were conducted with viewers who declared themselves consumers of biblical soap operas, and who are part of an intentional stratified sample to ensure internal diversity to it and potentially generate plurality of responses, aiming to achieve the objectives proposed by this study. According to the results, we categorized five main motivations: while the institutionalized audience is motivated to follow the biblical narratives by 1- Christian content, 2- Social/familiar integration, the noninstitutionalized audience is motivated by 3- Learning/counseling, 4- stress relief/relaxation. Finally, the only motivation present in both groups was categorized as 5- Journey to the past.
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spelling Santos, Alliston Fellipe Nascimento dosMalta, Renata Barreto2021-10-27T16:43:48Z2021-10-27T16:43:48Z2021-08-24SANTOS, Alliston Fellipe Nascimento dos. Em nome da audiência : estudo de recepção com telespectadores das telenovelas bíblicas exibidas pela Record TV. 2021. 210 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Sergipe, São Cristóvão, SE, 2021.https://ri.ufs.br/jspui/handle/riufs/14683A pioneer in the field of religious teledramaturgy in Brazil, Record TV invests, as of 2015, in biblical soap operas, derived from the scriptures of the Holy Bible. Os Dez Mandamentos (The Ten Commandments) and A Terra Prometida (The Promised Land), aired by the broadcaster in 2015 and 2016 respectively, gained space with audiences and became the broadcaster's main product. Since then, other plots of the same nature have been produced and shown. In this sense, the project presented a qualitative and exploratory study of the reasons that would lead the audience to be interested in biblical telenovelas, primarily in an environment where the soap operas from the broadcaster Rede Globo de Televisão have always been predominant. Therefore, we proposed a study with the aim of understanding the motivations that lead two specific groups of receivers to follow these fictional television products: 1- people who consider themselves institutionalized Christians (who attend church); 2- people who believe in Christian dogmas, but do not attend church, identifying consonances and dissonances about these motivations and proposing a discussion regarding overlapping sociocultural aspects. The methodological assumptions for the execution of the research were based on the theoretical approach of Uses and Gratifications, from the perspective of Grounded Theory. To obtain the data, in-depth interviews were conducted with viewers who declared themselves consumers of biblical soap operas, and who are part of an intentional stratified sample to ensure internal diversity to it and potentially generate plurality of responses, aiming to achieve the objectives proposed by this study. According to the results, we categorized five main motivations: while the institutionalized audience is motivated to follow the biblical narratives by 1- Christian content, 2- Social/familiar integration, the noninstitutionalized audience is motivated by 3- Learning/counseling, 4- stress relief/relaxation. Finally, the only motivation present in both groups was categorized as 5- Journey to the past.Pioneira no ramo de teledramaturgia religiosa no Brasil, a Record TV investe, a partir de 2015, em telenovelas bíblicas, oriundas das escrituras da Bíblia Sagrada. Os Dez Mandamentos e A Terra Prometida, exibidas pela emissora em 2015 e 2016 respectivamente, conquistaram espaço junto às audiências e se tornaram o principal produto da emissora. Desde então, outras tramas desse mesmo cunho foram produzidas e exibidas. Nesse sentido, o projeto apresentou um estudo qualitativo, de caráter exploratório, dos motivos que levariam a audiência a se interessar pelas telenovelas bíblicas, primordialmente em um ambiente onde as telenovelas da Rede Globo de Televisão sempre foram predominantes. Para tanto, propusemos um estudo com o objetivo de compreender as motivações que levam dois grupos específicos de receptores a acompanharem esses produtos ficcionais televisivos: 1- pessoas que se consideram cristãs institucionalizadas (que frequentam a igreja); 2- pessoas que acreditam nos dogmas cristãos, mas não frequentam a igreja, identificando consonâncias e dissonâncias acerca dessas motivações e propondo uma discussão no que concerne a aspectos socioculturais imbricados. Os pressupostos metodológicos para a execução da pesquisa fundamentaram-se na abordagem teórica dos Usos e Gratificações, sob a perspectiva da Teoria Fundamentada em Dados. Para a obtenção dos dados, foram realizadas entrevistas em profundidade com telespectadores que se autodeclararam consumidores das telenovelas bíblicas, e que fazem parte de uma amostra intencional estratificada para garantir diversidade interna a ela e, potencialmente, gerar pluralidade de respostas, visando a atingir os objetivos propostos por este estudo. Como resultados alcançados, categorizamos 5 principais motivações: Enquanto o público institucionalizado sente-se motivado a acompanhar as narrativas bíblicas pelo 1- Conteúdo Cristão, 2- Integração social/Familiar, a audiência não institucionalizada é motivada por 3- Aprendizagem/ Aconselhamento, 4- Alívio do estresse/relaxamento. Por fim, a única motivação presente em ambos os grupos foi categorizada como 5- Viagem ao passado.São Cristóvão, SEporComunicação de massaTelespectadoresTelenovelasHistórias bíblicasAudiênciaNarrativas bíblicasTeoria fundamentada em dadosUsos e gratificaçõesAudienceSoap operaBiblical narrativesGrounded theoryUses and gratificationsCIENCIAS SOCIAIS APLICADAS::COMUNICACAOEm nome da audiência : estudo de recepção com telespectadores das telenovelas bíblicas exibidas pela Record TVinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisPós-Graduação em ComunicaçãoUniversidade Federal de Sergipereponame:Repositório Institucional da UFSinstname:Universidade Federal de Sergipe (UFS)instacron:UFSinfo:eu-repo/semantics/openAccessLICENSElicense.txtlicense.txttext/plain; charset=utf-81475https://ri.ufs.br/jspui/bitstream/riufs/14683/1/license.txt098cbbf65c2c15e1fb2e49c5d306a44cMD51ORIGINALALLISTON_FELLIPE_NASCIMENTO_SANTOS.pdfALLISTON_FELLIPE_NASCIMENTO_SANTOS.pdfapplication/pdf2697944https://ri.ufs.br/jspui/bitstream/riufs/14683/2/ALLISTON_FELLIPE_NASCIMENTO_SANTOS.pdf63005f0e389ceaf63b91ee10d5ed2343MD52TEXTALLISTON_FELLIPE_NASCIMENTO_SANTOS.pdf.txtALLISTON_FELLIPE_NASCIMENTO_SANTOS.pdf.txtExtracted texttext/plain491676https://ri.ufs.br/jspui/bitstream/riufs/14683/3/ALLISTON_FELLIPE_NASCIMENTO_SANTOS.pdf.txt85bf3ddda383e65fe7edd3f86af0dc7bMD53THUMBNAILALLISTON_FELLIPE_NASCIMENTO_SANTOS.pdf.jpgALLISTON_FELLIPE_NASCIMENTO_SANTOS.pdf.jpgGenerated Thumbnailimage/jpeg1258https://ri.ufs.br/jspui/bitstream/riufs/14683/4/ALLISTON_FELLIPE_NASCIMENTO_SANTOS.pdf.jpg87fe75d4330fbeaccd8d1b1bac79c645MD54riufs/146832021-10-27 13:43:48.341oai:ufs.br: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Repositório InstitucionalPUBhttps://ri.ufs.br/oai/requestrepositorio@academico.ufs.bropendoar:2021-10-27T16:43:48Repositório Institucional da UFS - Universidade Federal de Sergipe (UFS)false
dc.title.pt_BR.fl_str_mv Em nome da audiência : estudo de recepção com telespectadores das telenovelas bíblicas exibidas pela Record TV
title Em nome da audiência : estudo de recepção com telespectadores das telenovelas bíblicas exibidas pela Record TV
spellingShingle Em nome da audiência : estudo de recepção com telespectadores das telenovelas bíblicas exibidas pela Record TV
Santos, Alliston Fellipe Nascimento dos
Comunicação de massa
Telespectadores
Telenovelas
Histórias bíblicas
Audiência
Narrativas bíblicas
Teoria fundamentada em dados
Usos e gratificações
Audience
Soap opera
Biblical narratives
Grounded theory
Uses and gratifications
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
title_short Em nome da audiência : estudo de recepção com telespectadores das telenovelas bíblicas exibidas pela Record TV
title_full Em nome da audiência : estudo de recepção com telespectadores das telenovelas bíblicas exibidas pela Record TV
title_fullStr Em nome da audiência : estudo de recepção com telespectadores das telenovelas bíblicas exibidas pela Record TV
title_full_unstemmed Em nome da audiência : estudo de recepção com telespectadores das telenovelas bíblicas exibidas pela Record TV
title_sort Em nome da audiência : estudo de recepção com telespectadores das telenovelas bíblicas exibidas pela Record TV
author Santos, Alliston Fellipe Nascimento dos
author_facet Santos, Alliston Fellipe Nascimento dos
author_role author
dc.contributor.author.fl_str_mv Santos, Alliston Fellipe Nascimento dos
dc.contributor.advisor1.fl_str_mv Malta, Renata Barreto
contributor_str_mv Malta, Renata Barreto
dc.subject.por.fl_str_mv Comunicação de massa
Telespectadores
Telenovelas
Histórias bíblicas
Audiência
Narrativas bíblicas
Teoria fundamentada em dados
Usos e gratificações
topic Comunicação de massa
Telespectadores
Telenovelas
Histórias bíblicas
Audiência
Narrativas bíblicas
Teoria fundamentada em dados
Usos e gratificações
Audience
Soap opera
Biblical narratives
Grounded theory
Uses and gratifications
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
dc.subject.eng.fl_str_mv Audience
Soap opera
Biblical narratives
Grounded theory
Uses and gratifications
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
description A pioneer in the field of religious teledramaturgy in Brazil, Record TV invests, as of 2015, in biblical soap operas, derived from the scriptures of the Holy Bible. Os Dez Mandamentos (The Ten Commandments) and A Terra Prometida (The Promised Land), aired by the broadcaster in 2015 and 2016 respectively, gained space with audiences and became the broadcaster's main product. Since then, other plots of the same nature have been produced and shown. In this sense, the project presented a qualitative and exploratory study of the reasons that would lead the audience to be interested in biblical telenovelas, primarily in an environment where the soap operas from the broadcaster Rede Globo de Televisão have always been predominant. Therefore, we proposed a study with the aim of understanding the motivations that lead two specific groups of receivers to follow these fictional television products: 1- people who consider themselves institutionalized Christians (who attend church); 2- people who believe in Christian dogmas, but do not attend church, identifying consonances and dissonances about these motivations and proposing a discussion regarding overlapping sociocultural aspects. The methodological assumptions for the execution of the research were based on the theoretical approach of Uses and Gratifications, from the perspective of Grounded Theory. To obtain the data, in-depth interviews were conducted with viewers who declared themselves consumers of biblical soap operas, and who are part of an intentional stratified sample to ensure internal diversity to it and potentially generate plurality of responses, aiming to achieve the objectives proposed by this study. According to the results, we categorized five main motivations: while the institutionalized audience is motivated to follow the biblical narratives by 1- Christian content, 2- Social/familiar integration, the noninstitutionalized audience is motivated by 3- Learning/counseling, 4- stress relief/relaxation. Finally, the only motivation present in both groups was categorized as 5- Journey to the past.
publishDate 2021
dc.date.accessioned.fl_str_mv 2021-10-27T16:43:48Z
dc.date.available.fl_str_mv 2021-10-27T16:43:48Z
dc.date.issued.fl_str_mv 2021-08-24
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dc.identifier.citation.fl_str_mv SANTOS, Alliston Fellipe Nascimento dos. Em nome da audiência : estudo de recepção com telespectadores das telenovelas bíblicas exibidas pela Record TV. 2021. 210 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Sergipe, São Cristóvão, SE, 2021.
dc.identifier.uri.fl_str_mv https://ri.ufs.br/jspui/handle/riufs/14683
identifier_str_mv SANTOS, Alliston Fellipe Nascimento dos. Em nome da audiência : estudo de recepção com telespectadores das telenovelas bíblicas exibidas pela Record TV. 2021. 210 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Sergipe, São Cristóvão, SE, 2021.
url https://ri.ufs.br/jspui/handle/riufs/14683
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