Marketing digital : análise das mídias sociais nas unidades de informação

• Autor(a) principal: Santos, Igleide de Oliveira
• Data de Publicação: 2016
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: http://ri.ufs.br/jspui/handle/riufs/8996
• topic: Biblioteconomia; Ciência da informação; Marketing de bibliotecas; Mídia social; Bibliotecas e usuários; Mídia digital; Social media; Digital Marketing; Information units; CIENCIAS SOCIAIS APLICADAS::CIENCIA DA INFORMACAO::BIBLIOTECONOMIA

The study develops a Digital Marketing analysis as an object of study and the use of social media as a strategic marketing tool in information units. This objective is felt in its entirety investigate the importance of digital marketing and social media, in order to expose the benefits and harms being used in the communication process between the information unit and the user. Specifically this study aims to characterize the types of information resources that the information units used to identify characteristics for a good flow of information and analyze the information environments, taking into account its resources. The methodology is characterized as qualitative and classified as descriptive. The study uses features of 3 different units of information, according to the technical procedures was used to bibliographic research, which was used an observation form in digital environments of the information units. Thus, the Digital Marketing, combined their tools is of fundamental importance for the information units, ensuring the effective recovery of users. It was concluded that this research could achieve the objectives required for the final analysis and the Digital Marketing, combined social media in information units came only contribute to a better service to its users, the process of search and retrieval of information.