Modelo de negócio para criação de um supermercado digital mercadinho em casa

• Autor(a) principal: Vasconcelos, Cristiano de Carvalho
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: http://ri.ufs.br/jspui/handle/riufs/10212
• topic: Administração; Ensino de adminstração; Empreendedorismo; Modelo de negócios; Comercio varejista; E-commerce; Business Model Canvas; Comércio digital; Entrepreneurship; Business model; CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS

The business model is an important tool for the entrepreneur to elaborate strategies in a clear and organized way. In addition, it facilitates the feasibility study to opening a new business through a market research. This monograph aims to analyze, from a commercial position, the viability of using e-commerce in the supermarket sector in Aracaju through a digital platform. A qualitative and quantitative approach was applied, along with a bibliographical research about business model, and intending to develop an e-commerce business model, a documentary analysis was done. A survey was applied with 34 people to fill the empathy map. Then, the Value Proposition Canvas was designed followed by a Business Model Canvas (BMC) that were used as an instrument to build the business model. As a result, the research confirms that it is possible to structure the business model of mercadinho em casa, due to validation by a supermarket entrepreneur from Sergipe and a market gap at Aracaju, as this study will demonstrate