O uso de redes sociais por microempreendedoras em tempos de pandemia
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Tipo de documento: | Trabalho de conclusão de curso |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFS |
Texto Completo: | https://ri.ufs.br/jspui/handle/riufs/15639 |
Resumo: | In Brazil, the number of individual micro-entrepreneurs, formal or informal, has grown considerably in recent years, and with this, the number of women has also been growing as micro-entrepreneurs. With the arrival of the pandemic in Brazil, several sectors were affected and had to readapt, thus, entrepreneurs were also affected, and as they have some limitations, especially financial, it was necessary to seek low-cost alternatives, with this, this adaptation occurred through the use of social networks, which became an important tool for the continuity of these businesses amidst the pandemic. Therefore, the general objective of this study was to seek to understand how the use of social networks helped microentrepreneurs in the midst of the pandemic. The technical procedure adopted was that of interviews, in which semi-structured interviews and a questionnaire were used, seven interviews were conducted through WhatsApp via audio messages and the questionnaire was applied to 45 microentrepreneurs through Google Forms, thus characterizing the present as qualitative and quantitative, with a deductive method and exploratory objective, the analysis of the data obtained was done through simple content and descriptive analysis, through the results obtained it was possible to conclude that the social networks, Instagram and WhatsApp, which were the most used by these micro-entrepreneurs, helped in the operation of these businesses, specifically in the dissemination, closing of sales and communication with their customers, through the tools and functionalities offered by them, making them become, for most of these micro-entrepreneurs, the only tool, resource or alternative for the performance of these businesses. |
id |
UFS-2_ac61bbb57f6369a21be889f144edef72 |
---|---|
oai_identifier_str |
oai:ufs.br:riufs/15639 |
network_acronym_str |
UFS-2 |
network_name_str |
Repositório Institucional da UFS |
repository_id_str |
|
spelling |
Santos, Flávia Lima dosSilva, Adrianne Garcia CorrêaLuft, Maria Conceição Melo Silva2022-05-06T13:49:38Z2022-05-06T13:49:38Z2021-12-20Santos, Flávia Lima dos. O uso de redes sociais por microempreendedoras em tempos de pandemia. São Cristóvão, 2021. Monografia (graduação em Administração) - Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, SE, 2021https://ri.ufs.br/jspui/handle/riufs/15639In Brazil, the number of individual micro-entrepreneurs, formal or informal, has grown considerably in recent years, and with this, the number of women has also been growing as micro-entrepreneurs. With the arrival of the pandemic in Brazil, several sectors were affected and had to readapt, thus, entrepreneurs were also affected, and as they have some limitations, especially financial, it was necessary to seek low-cost alternatives, with this, this adaptation occurred through the use of social networks, which became an important tool for the continuity of these businesses amidst the pandemic. Therefore, the general objective of this study was to seek to understand how the use of social networks helped microentrepreneurs in the midst of the pandemic. The technical procedure adopted was that of interviews, in which semi-structured interviews and a questionnaire were used, seven interviews were conducted through WhatsApp via audio messages and the questionnaire was applied to 45 microentrepreneurs through Google Forms, thus characterizing the present as qualitative and quantitative, with a deductive method and exploratory objective, the analysis of the data obtained was done through simple content and descriptive analysis, through the results obtained it was possible to conclude that the social networks, Instagram and WhatsApp, which were the most used by these micro-entrepreneurs, helped in the operation of these businesses, specifically in the dissemination, closing of sales and communication with their customers, through the tools and functionalities offered by them, making them become, for most of these micro-entrepreneurs, the only tool, resource or alternative for the performance of these businesses.No Brasil, o número de microempreendedores individuais, formais ou informais, tem crescido consideravelmente nos últimos anos, com isso também, o número de mulheres vem crescendo como microempreendedoras. Com a chegada da pandemia no Brasil, diversos setores foram afetados e tiveram que se readaptar, dessa forma, os empreendedores também foram afetados, e como estes possuem algumas limitações, especialmente financeira, precisou-se buscar alternativas de baixo custo, com isso, essa adaptação ocorreu através da utilização das redes sociais, que passaram a ser uma ferramenta importante para a continuidade desses negócios em meio a pandemia. Diante disso, o objetivo geral do presente trabalho foi compreender os benefícios do uso de redes sociais por microempreendedoras durante a pandemia da Covid-19. O procedimento técnico adotado foi o de entrevistas, onde foram utilizadas entrevistas semiestruturadas e questionário, foram realizadas sete entrevistas, através do WhatsApp via mensagens de áudio e o questionário foi aplicado com 45 microempreendedoras, através do Google Forms, caracterizando assim a presente como qualitativa e quantitativa, de método dedutivo e objetivo exploratório, a análise dos dados obtidos foi feita através da análise de conteúdo e descritiva simples, através dos resultados obtidos foi possível concluir que as redes sociais, Instagram e WhatsApp, que foram as mais utilizadas por essas microempreendedoras, auxiliaram no funcionamento desses negócios, especificamente na divulgação, no fechamento das vendas e na comunicação com seus clientes, por meio das ferramentas e funcionalidades oferecidas pelas mesmas, fazendo com que elas se tornassem, para a maioria dessas microempreendedoras, a única ferramenta, recurso ou alternativa para a atuação desses negócios.São Cristóvão, SEporAdministraçãoEnsino de administraçãoMicroempreendedorismoEmpreendedorismo femininoRedes sociaisPandemiaCovid-19MicroentrepreneurshipFemale entrepreneurshipSocial networksPandemicCovid-19CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOSO uso de redes sociais por microempreendedoras em tempos de pandemiainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisUniversidade Federal de SergipeDAD - Departamento de Administração – São Cristóvão - Presencialreponame:Repositório Institucional da UFSinstname:Universidade Federal de Sergipe (UFS)instacron:UFSinfo:eu-repo/semantics/openAccessLICENSElicense.txtlicense.txttext/plain; charset=utf-81475https://ri.ufs.br/jspui/bitstream/riufs/15639/1/license.txt098cbbf65c2c15e1fb2e49c5d306a44cMD51ORIGINALFlavia_Lima_Santos.pdfFlavia_Lima_Santos.pdfapplication/pdf4426620https://ri.ufs.br/jspui/bitstream/riufs/15639/2/Flavia_Lima_Santos.pdfb6214493e49e42a8736e5cda4f03ea1fMD52TEXTFlavia_Lima_Santos.pdf.txtFlavia_Lima_Santos.pdf.txtExtracted texttext/plain277304https://ri.ufs.br/jspui/bitstream/riufs/15639/3/Flavia_Lima_Santos.pdf.txt3400a4d389197f9449eec581ddd0c475MD53THUMBNAILFlavia_Lima_Santos.pdf.jpgFlavia_Lima_Santos.pdf.jpgGenerated Thumbnailimage/jpeg1195https://ri.ufs.br/jspui/bitstream/riufs/15639/4/Flavia_Lima_Santos.pdf.jpg59866ca219c31e150b462d61034300feMD54riufs/156392023-01-19 20:19:24.491oai:ufs.br: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Repositório InstitucionalPUBhttps://ri.ufs.br/oai/requestrepositorio@academico.ufs.bropendoar:2023-01-19T23:19:24Repositório Institucional da UFS - Universidade Federal de Sergipe (UFS)false |
dc.title.pt_BR.fl_str_mv |
O uso de redes sociais por microempreendedoras em tempos de pandemia |
title |
O uso de redes sociais por microempreendedoras em tempos de pandemia |
spellingShingle |
O uso de redes sociais por microempreendedoras em tempos de pandemia Santos, Flávia Lima dos Administração Ensino de administração Microempreendedorismo Empreendedorismo feminino Redes sociais Pandemia Covid-19 Microentrepreneurship Female entrepreneurship Social networks Pandemic Covid-19 CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
title_short |
O uso de redes sociais por microempreendedoras em tempos de pandemia |
title_full |
O uso de redes sociais por microempreendedoras em tempos de pandemia |
title_fullStr |
O uso de redes sociais por microempreendedoras em tempos de pandemia |
title_full_unstemmed |
O uso de redes sociais por microempreendedoras em tempos de pandemia |
title_sort |
O uso de redes sociais por microempreendedoras em tempos de pandemia |
author |
Santos, Flávia Lima dos |
author_facet |
Santos, Flávia Lima dos |
author_role |
author |
dc.contributor.author.fl_str_mv |
Santos, Flávia Lima dos |
dc.contributor.advisor1.fl_str_mv |
Silva, Adrianne Garcia Corrêa |
dc.contributor.advisor-co1.fl_str_mv |
Luft, Maria Conceição Melo Silva |
contributor_str_mv |
Silva, Adrianne Garcia Corrêa Luft, Maria Conceição Melo Silva |
dc.subject.por.fl_str_mv |
Administração Ensino de administração Microempreendedorismo Empreendedorismo feminino Redes sociais Pandemia Covid-19 |
topic |
Administração Ensino de administração Microempreendedorismo Empreendedorismo feminino Redes sociais Pandemia Covid-19 Microentrepreneurship Female entrepreneurship Social networks Pandemic Covid-19 CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
dc.subject.eng.fl_str_mv |
Microentrepreneurship Female entrepreneurship Social networks Pandemic Covid-19 |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
description |
In Brazil, the number of individual micro-entrepreneurs, formal or informal, has grown considerably in recent years, and with this, the number of women has also been growing as micro-entrepreneurs. With the arrival of the pandemic in Brazil, several sectors were affected and had to readapt, thus, entrepreneurs were also affected, and as they have some limitations, especially financial, it was necessary to seek low-cost alternatives, with this, this adaptation occurred through the use of social networks, which became an important tool for the continuity of these businesses amidst the pandemic. Therefore, the general objective of this study was to seek to understand how the use of social networks helped microentrepreneurs in the midst of the pandemic. The technical procedure adopted was that of interviews, in which semi-structured interviews and a questionnaire were used, seven interviews were conducted through WhatsApp via audio messages and the questionnaire was applied to 45 microentrepreneurs through Google Forms, thus characterizing the present as qualitative and quantitative, with a deductive method and exploratory objective, the analysis of the data obtained was done through simple content and descriptive analysis, through the results obtained it was possible to conclude that the social networks, Instagram and WhatsApp, which were the most used by these micro-entrepreneurs, helped in the operation of these businesses, specifically in the dissemination, closing of sales and communication with their customers, through the tools and functionalities offered by them, making them become, for most of these micro-entrepreneurs, the only tool, resource or alternative for the performance of these businesses. |
publishDate |
2021 |
dc.date.issued.fl_str_mv |
2021-12-20 |
dc.date.accessioned.fl_str_mv |
2022-05-06T13:49:38Z |
dc.date.available.fl_str_mv |
2022-05-06T13:49:38Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/bachelorThesis |
format |
bachelorThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Santos, Flávia Lima dos. O uso de redes sociais por microempreendedoras em tempos de pandemia. São Cristóvão, 2021. Monografia (graduação em Administração) - Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, SE, 2021 |
dc.identifier.uri.fl_str_mv |
https://ri.ufs.br/jspui/handle/riufs/15639 |
identifier_str_mv |
Santos, Flávia Lima dos. O uso de redes sociais por microempreendedoras em tempos de pandemia. São Cristóvão, 2021. Monografia (graduação em Administração) - Departamento de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal de Sergipe, São Cristóvão, SE, 2021 |
url |
https://ri.ufs.br/jspui/handle/riufs/15639 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.initials.fl_str_mv |
Universidade Federal de Sergipe |
dc.publisher.department.fl_str_mv |
DAD - Departamento de Administração – São Cristóvão - Presencial |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional da UFS instname:Universidade Federal de Sergipe (UFS) instacron:UFS |
instname_str |
Universidade Federal de Sergipe (UFS) |
instacron_str |
UFS |
institution |
UFS |
reponame_str |
Repositório Institucional da UFS |
collection |
Repositório Institucional da UFS |
bitstream.url.fl_str_mv |
https://ri.ufs.br/jspui/bitstream/riufs/15639/1/license.txt https://ri.ufs.br/jspui/bitstream/riufs/15639/2/Flavia_Lima_Santos.pdf https://ri.ufs.br/jspui/bitstream/riufs/15639/3/Flavia_Lima_Santos.pdf.txt https://ri.ufs.br/jspui/bitstream/riufs/15639/4/Flavia_Lima_Santos.pdf.jpg |
bitstream.checksum.fl_str_mv |
098cbbf65c2c15e1fb2e49c5d306a44c b6214493e49e42a8736e5cda4f03ea1f 3400a4d389197f9449eec581ddd0c475 59866ca219c31e150b462d61034300fe |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional da UFS - Universidade Federal de Sergipe (UFS) |
repository.mail.fl_str_mv |
repositorio@academico.ufs.br |
_version_ |
1802110792989933568 |