O remarketing na percepção de usuários de redes sociais virtuais

• Autor(a) principal: Andrade, Jomario Santana
• Data de Publicação: 2019
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: http://ri.ufs.br/jspui/handle/riufs/11580
• topic: Administração; Ensino de adminstração; Remarketing; Redes sociais virtuais; Marketing digital; Remarketing; Virtual social networks; Digital marketing; CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS

With the increasing advances of the internet and concomitantly of social networks,the spaces of sharing and social interactions,within the digital scope,also became occupied by companies. Digital marketing acquired many tools to act online, among them remarketing.In this way, providing important information about users, they can advertise their products even more directedly. Thus, this work aims to identify the real effectiveness of remarketing in the perception of Administration students in the Federal University of Sergipe (UFS), who also make use of social networks. This research approached the problem in the quantitative, because in relation to the classification of your objectives, this is a descriptive research. The results, obtained by means of a questionnaire, were that remarketing is a strategy that the users are aware, since it presents a product previously searched by the user and that, in fact, does not try to be subtle. However, it does not affect the user consumption behavior. Although the users are mostly aware, they did not start to buy more or more frequently than before, the habit of consumption was not created. Being a tool with a good cost, because it is very cheap to apply it in relation to the others in the market. However, you need to be cautious regarding the use of this tool, as often because it lacks subtlety, it can generate aversion to the brand and the company, since about 35% of the users affirmed that ads influence their experiences a lot in virtual social networks.