Possiveis impactos do Marketing Digital nas Micro e Pequenas Empresas de eventos de Aracaju-SE

• Autor(a) principal: Passos, Luana Greice Souza
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: http://ri.ufs.br/jspui/handle/riufs/10485
• topic: Administração; Ensino de adminstração; Marketing digital; Mídias virtuais; Tecnologia da informação; Digital marketing; Virtual media; Information technology; CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS::MERCADOLOGIA

This research has as its theme the digital marketing, and features as its main focus to analyze how new media and digital marketing affect virtual communication channels and the development of micro and small companies of party events such as birthdays, weddings and graduations in the market in Aracaju, SE. To achieve this purpose established as general objective to evaluate the importance of new media and digital marketing virtual, its benefits and problems arising from the use of them by micro and small events companies. Based on referenced literature, initially sought to highlight the concepts of marketing, digital marketing, virtual media and the evolution of the internet and the web, in addition to pointing out the new proportions that economy won with information technology, and define the profile and behavior of consumers in the digital age, are then presented the digital marketing tools and the possibilities of communication and relationship building company and client through the implantation of their main actions. The research model used in this study, as regards to its classification, goals and scope, was exploratory and in relation to the type of information that has been collected and the chosen research approach was qualitative method, having as a tool for collecting data the field study and the application of a questionnaire with open-ended questions through a semi-structured interview by phone with the professionals responsible for the marketing department or management of micro and small companies focused on the events in Aracaju, SE. The results obtained in this research indicate that managers give little importance to digital marketing. It is the time to invest in the availability of time and effort or the use of other tools besides the social networks used by the managers. Other results also point out that managers use digital actions as a way to create a bridge relationship between the company and its customers through the dissemination of their products and/or services in the online world, which has allowed to conclude that digital marketing and actions and new digital media impacts positively in the event companies in Aracaju, however the low investment and little dedication often inhibit the effectiveness and efficiency of digital tools and actions used by managers in the event areas. On this context recommends that managers improve their knowledge in the area of communication and opt for diversifying the digital marketing tools used in their marketing strategies