Exposição seletiva: consumo das novas mídias e mídias tradicionais
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFS |
Texto Completo: | http://ri.ufs.br/jspui/handle/riufs/12665 |
Resumo: | New media such as the Internet are precursors to a networked, connected and integrated society. They have technology, content and services different from those offered by conventional media. With a fluid, multidimensional, synchronic and asynchronous process, hypersegmented, hybrid and expanded to the limits of nations, new forms of mediation / social interaction and technological experiences are configured, say scholars. Although researchers establish with some precision the modus operandi of new media, such precision loses its force when we probe the experiences of its users with such technologies, because we know little about what they actually do with these media, that it can not or does not is made with the traditional media. From the perspective of “Uses and Gratifications” and with the methodological approach of Grounded Theory, we seek to determine the motivations for using the Internet. With a qualitative inductive study, we interviewed 38 individuals and established 6 categories of “Uses and Gratifications” that their users demonstrate with this new media. In addition to a literature review, we not only sediment these initial motivational concepts, as well as compare them with the motivations found in 157 articles devoted to the topic, for purposes of generalization of the categories of uses of individuals with the Internet. Secondly, these findings were also assimilated with the reasons we observed in 107 articles devoted to audience ratings of traditional media, and thus, we were able to formulate a theoretical hypothesis about the uses and experiences of individuals with new and conventional media, and how this experience could indicate trends in the future of the media. As a result, we observe that even with new functionalities and communicative possibilities, the condition of human nature that motivates the behaviors towards the media is very similar. |
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Ferreira, Raquel Marques CarriçoEspanha, Rita2020-02-03T23:50:36Z2020-02-03T23:50:36Z2019-06FERREIRA, R. M. C.; ESPANHA, R. Exposição seletiva: consumo das novas mídias e mídias tradicionais. Brazilian Journal of Technology, Communication, and Cognitive Science, São Paulo, v. 7, n. 1, jun. 2019. Disponível em: http://revista.tecccog.net/index.php/revista_tecccog/article/view/170#. Acesso em: 03 fev. 2020.2357-7126http://ri.ufs.br/jspui/handle/riufs/12665Creative CommonsNew media such as the Internet are precursors to a networked, connected and integrated society. They have technology, content and services different from those offered by conventional media. With a fluid, multidimensional, synchronic and asynchronous process, hypersegmented, hybrid and expanded to the limits of nations, new forms of mediation / social interaction and technological experiences are configured, say scholars. Although researchers establish with some precision the modus operandi of new media, such precision loses its force when we probe the experiences of its users with such technologies, because we know little about what they actually do with these media, that it can not or does not is made with the traditional media. From the perspective of “Uses and Gratifications” and with the methodological approach of Grounded Theory, we seek to determine the motivations for using the Internet. With a qualitative inductive study, we interviewed 38 individuals and established 6 categories of “Uses and Gratifications” that their users demonstrate with this new media. In addition to a literature review, we not only sediment these initial motivational concepts, as well as compare them with the motivations found in 157 articles devoted to the topic, for purposes of generalization of the categories of uses of individuals with the Internet. Secondly, these findings were also assimilated with the reasons we observed in 107 articles devoted to audience ratings of traditional media, and thus, we were able to formulate a theoretical hypothesis about the uses and experiences of individuals with new and conventional media, and how this experience could indicate trends in the future of the media. As a result, we observe that even with new functionalities and communicative possibilities, the condition of human nature that motivates the behaviors towards the media is very similar.Novas mídias como a Internet são precursoras de uma sociedade em rede, conectada e integrada. Possuem tecnologia, conteúdo e serviços distintos das ofertadas pelas mídias convencionais. Com um processo comunicativo fluido e multidimensional, sincrônico e assincrônico, hipersegmentado, híbrido e expandido aos limites das nações, novas formas de mediação/interação social e experiências tecnológicas se configuram, afirmam estudiosos. Ainda que pesquisadores estabeleçam com alguma precisão os modus operandi das novas mídias, tal precisão perde força ao sondarmos as experiências dos seus usuários com tais tecnologias, isso porque, pouco sabemos sobre o que eles fazem de fato com estas mídias, que não pode ou não é feita com os meios de comunicação tradicionais. Sob a perspectiva dos “Usos e Gratificações” e com a abordagem metodológica da Grounded Theory, buscamos determinar as motivações de uso da Internet. Com um estudo indutivo qualitativo, entrevistamos 38 indivíduos e estabelecemos 6 categorias de “usos e gratificações” que os seus usuários demonstram com esta nova mídia. Ademais com uma revisão de literatura, não apenas sedimentamos esses conceitos motivacionais iniciais, bem como os comparamos com os motivos encontrados em 157 artigos dedicados ao tema, para fins de generalização das categorias de usos dos indivíduos com a Internet. Num segundo momento, estes achados foram também equiparados com os motivos observamos em 107 artigos dedicados às gratificações da audiência das mídias tradicionais, e assim, pudemos formular uma hipótese teórica sobre os usos e experiências dos indivíduos com as novas mídias e as convencionais, e como esta experiência poderia nos indicar tendências sobre o amanhã da comunicação social. Como resultado, observamos que mesmo com novas funcionalidades e possibilidades comunicativas, a condição da natureza humana que motiva os comportamentos em direção aos meios é muito similar.São PauloporGrupo de Pesquisa Tecnologia, Comunicação e Ciência Cognitiva (TECCCOG)Brazilian Journal of Technology, Communication, and Cognitive ScienceNovas mídiasMídias tradicionaisUsos e gratificaçõesExposição e consumoMotivaçãoFuturo da comunicação socialNew mediaTraditional mediaUses and gratuitiesExposure and consumptionMotivationFuture of social communicationExposição seletiva: consumo das novas mídias e mídias tradicionaisinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlereponame:Repositório Institucional da UFSinstname:Universidade Federal de Sergipe (UFS)instacron:UFSinfo:eu-repo/semantics/openAccessORIGINALExposicaoSeletivaConsumoMidias.pdfExposicaoSeletivaConsumoMidias.pdfapplication/pdf332849https://ri.ufs.br/jspui/bitstream/riufs/12665/2/ExposicaoSeletivaConsumoMidias.pdf4d7b61381a8e975ad84b89b1fe830bf3MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81475https://ri.ufs.br/jspui/bitstream/riufs/12665/1/license.txt098cbbf65c2c15e1fb2e49c5d306a44cMD51TEXTExposicaoSeletivaConsumoMidias.pdf.txtExposicaoSeletivaConsumoMidias.pdf.txtExtracted texttext/plain59293https://ri.ufs.br/jspui/bitstream/riufs/12665/3/ExposicaoSeletivaConsumoMidias.pdf.txt7ed1622033134da42dbc2a2cd27f67e1MD53THUMBNAILExposicaoSeletivaConsumoMidias.pdf.jpgExposicaoSeletivaConsumoMidias.pdf.jpgGenerated Thumbnailimage/jpeg1677https://ri.ufs.br/jspui/bitstream/riufs/12665/4/ExposicaoSeletivaConsumoMidias.pdf.jpg9d212936fe6211133c23ef8953e614e5MD54riufs/126652020-02-03 20:50:37.023oai:ufs.br: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Repositório InstitucionalPUBhttps://ri.ufs.br/oai/requestrepositorio@academico.ufs.bropendoar:2020-02-03T23:50:37Repositório Institucional da UFS - Universidade Federal de Sergipe (UFS)false |
dc.title.pt_BR.fl_str_mv |
Exposição seletiva: consumo das novas mídias e mídias tradicionais |
title |
Exposição seletiva: consumo das novas mídias e mídias tradicionais |
spellingShingle |
Exposição seletiva: consumo das novas mídias e mídias tradicionais Ferreira, Raquel Marques Carriço Novas mídias Mídias tradicionais Usos e gratificações Exposição e consumo Motivação Futuro da comunicação social New media Traditional media Uses and gratuities Exposure and consumption Motivation Future of social communication |
title_short |
Exposição seletiva: consumo das novas mídias e mídias tradicionais |
title_full |
Exposição seletiva: consumo das novas mídias e mídias tradicionais |
title_fullStr |
Exposição seletiva: consumo das novas mídias e mídias tradicionais |
title_full_unstemmed |
Exposição seletiva: consumo das novas mídias e mídias tradicionais |
title_sort |
Exposição seletiva: consumo das novas mídias e mídias tradicionais |
author |
Ferreira, Raquel Marques Carriço |
author_facet |
Ferreira, Raquel Marques Carriço Espanha, Rita |
author_role |
author |
author2 |
Espanha, Rita |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Ferreira, Raquel Marques Carriço Espanha, Rita |
dc.subject.por.fl_str_mv |
Novas mídias Mídias tradicionais Usos e gratificações Exposição e consumo Motivação Futuro da comunicação social |
topic |
Novas mídias Mídias tradicionais Usos e gratificações Exposição e consumo Motivação Futuro da comunicação social New media Traditional media Uses and gratuities Exposure and consumption Motivation Future of social communication |
dc.subject.eng.fl_str_mv |
New media Traditional media Uses and gratuities Exposure and consumption Motivation Future of social communication |
description |
New media such as the Internet are precursors to a networked, connected and integrated society. They have technology, content and services different from those offered by conventional media. With a fluid, multidimensional, synchronic and asynchronous process, hypersegmented, hybrid and expanded to the limits of nations, new forms of mediation / social interaction and technological experiences are configured, say scholars. Although researchers establish with some precision the modus operandi of new media, such precision loses its force when we probe the experiences of its users with such technologies, because we know little about what they actually do with these media, that it can not or does not is made with the traditional media. From the perspective of “Uses and Gratifications” and with the methodological approach of Grounded Theory, we seek to determine the motivations for using the Internet. With a qualitative inductive study, we interviewed 38 individuals and established 6 categories of “Uses and Gratifications” that their users demonstrate with this new media. In addition to a literature review, we not only sediment these initial motivational concepts, as well as compare them with the motivations found in 157 articles devoted to the topic, for purposes of generalization of the categories of uses of individuals with the Internet. Secondly, these findings were also assimilated with the reasons we observed in 107 articles devoted to audience ratings of traditional media, and thus, we were able to formulate a theoretical hypothesis about the uses and experiences of individuals with new and conventional media, and how this experience could indicate trends in the future of the media. As a result, we observe that even with new functionalities and communicative possibilities, the condition of human nature that motivates the behaviors towards the media is very similar. |
publishDate |
2019 |
dc.date.issued.fl_str_mv |
2019-06 |
dc.date.accessioned.fl_str_mv |
2020-02-03T23:50:36Z |
dc.date.available.fl_str_mv |
2020-02-03T23:50:36Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/article |
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article |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
FERREIRA, R. M. C.; ESPANHA, R. Exposição seletiva: consumo das novas mídias e mídias tradicionais. Brazilian Journal of Technology, Communication, and Cognitive Science, São Paulo, v. 7, n. 1, jun. 2019. Disponível em: http://revista.tecccog.net/index.php/revista_tecccog/article/view/170#. Acesso em: 03 fev. 2020. |
dc.identifier.uri.fl_str_mv |
http://ri.ufs.br/jspui/handle/riufs/12665 |
dc.identifier.issn.none.fl_str_mv |
2357-7126 |
dc.identifier.license.pt_BR.fl_str_mv |
Creative Commons |
identifier_str_mv |
FERREIRA, R. M. C.; ESPANHA, R. Exposição seletiva: consumo das novas mídias e mídias tradicionais. Brazilian Journal of Technology, Communication, and Cognitive Science, São Paulo, v. 7, n. 1, jun. 2019. Disponível em: http://revista.tecccog.net/index.php/revista_tecccog/article/view/170#. Acesso em: 03 fev. 2020. 2357-7126 Creative Commons |
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http://ri.ufs.br/jspui/handle/riufs/12665 |
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por |
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por |
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Brazilian Journal of Technology, Communication, and Cognitive Science |
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info:eu-repo/semantics/openAccess |
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openAccess |
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Grupo de Pesquisa Tecnologia, Comunicação e Ciência Cognitiva (TECCCOG) |
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Grupo de Pesquisa Tecnologia, Comunicação e Ciência Cognitiva (TECCCOG) |
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