Micro e pequenos empreendimentos no Nordeste : um estudo sobre as atividades comerciais em Nossa senhora da Glória/SE

• Autor(a) principal: Silva, Carlos Magno da
• Data de Publicação: 2010
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UFS
• Texto Completo: https://ri.ufs.br/handle/riufs/4578
• topic: Micro e pequenas empresas; Estabelecimentos comerciais de Nossa Senhora da Glória /SE; Gestão empresarial; Desenvolvimento econômico local; Micro and small companies; Commercial establishments of Nossa Senhora da Glória/SE; Managerial administration; Local economical development; CNPQ::OUTROS

The micro and small companies are constituted in an of the pillars that give sustain to the Brazilian economy, be that for your enormous capacity to generate employment or endless number of establishments. These are responsible for great part of the production, commercialization and offer of services placed to the disposition of the society. Today, the number of these small businesses in Brazil are of 5,5 million establishments (more than 90% of the number of managerial units) and they use more than 50% of the formal labor at the country. So big it is the force of this enterprises that wakes up the interest of economical authorities in not just stimulating the creation of new businesses, but, mainly, to already strengthen it those existent with the intention of promoting your survival and your growth. In this sense, this objective research to analyze the small commercial enterprises, constituted in the period from 1995 to 2005 that they are in activity in the municipal district of Nossa Senhora da Glória/Sergipe/Brasil, trying to identify the survival factors and growth. Specifically, search to identify: the characteristics of the small enterprising and of your businesses; the employment generation and income of these establishments; and, the influence of the commercial activity in the local economy. It is an investigation of descriptive exploratory nature, of quanti-qualitative character, based on criteria of sampling probabilística and aleatory simple. The data were collected by questionnaire application semi-structured with open and closed subjects, applied for the author to 54 companies, in the period of May to July of 2009. Among resulted they detach them his the following ones: the micro and small analyzed businesses influence the local economy, they generate employment and they adopt managerial practices that strengthen them and they allow your survival. The principal found problems were: rotatividade of the labor, little knowledge concerning the market, lack of investments in consultoria services, absence of programs of personnel's qualification, besides the inexistence of partnerships among the companies