Cultural pedagogy, gender, and sexuality

Detalhes bibliográficos
Autor(a) principal: Sabat, Ruth
Data de Publicação: 2001
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Estudos Feministas
Texto Completo: https://periodicos.ufsc.br/index.php/ref/article/view/S0104-026X2001000100002
Resumo: Advertising is one of the artifacts that are part of a set of cultural instances and, as such, it works as a mechanism of representation and operates as a mechanism for the constitution of identities. More than seducing consumers or inducing them to obtain a given product, advertising conveys a kind of cultural pedagogy and curriculum. These, among other things, produce values and knowledge, regulate behaviors and ways of being, reproduce identities and representations, constitute certain power relations and teach ways of being either a woman or a man, forms of either femininity or masculinity.
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spelling Cultural pedagogy, gender, and sexualityPedagogia cultural, gênero e sexualidadeAdvertising is one of the artifacts that are part of a set of cultural instances and, as such, it works as a mechanism of representation and operates as a mechanism for the constitution of identities. More than seducing consumers or inducing them to obtain a given product, advertising conveys a kind of cultural pedagogy and curriculum. These, among other things, produce values and knowledge, regulate behaviors and ways of being, reproduce identities and representations, constitute certain power relations and teach ways of being either a woman or a man, forms of either femininity or masculinity.A publicidade é um dos artefatos que estão inseridos em um conjunto de instâncias culturais e como tal funciona como mecanismo de representação, ao mesmo tempo em que opera como constituidora de identidades. Muito mais do que seduzir o/a consumidor/a ou induzi-lo/a a obter determinado produto, a publicidade comporta um tipo de pedagogia e de currículo culturais. Estes, entre outras coisas, produzem valores e saberes; regulam condutas e modos de ser; re-produzem identidades e representações; constituem certas relações de poder e ensinam modos de ser mulher e de ser homem, formas de feminilidade e de masculinidade.Universidade Federal de Santa Catarina2001-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/ref/article/view/S0104-026X200100010000210.1590/S0104-026X2001000100002Revista Estudos Feministas; Vol. 9 No. 1 (2001); 9Revista Estudos Feministas; Vol. 9 Núm. 1 (2001); 9Revista Estudos Feministas; v. 9 n. 1 (2001); 91806-95840104-026Xreponame:Revista Estudos Feministasinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/ref/article/view/S0104-026X2001000100002/8891Copyright (c) 2018 Revista Estudos Feministasinfo:eu-repo/semantics/openAccessSabat, Ruth2019-09-30T08:43:03Zoai:periodicos.ufsc.br:article/9670Revistahttps://periodicos.ufsc.br/index.php/ref/indexPUBhttps://periodicos.ufsc.br/index.php/ref/oai||ref@cfh.ufsc.br1806-95840104-026Xopendoar:2022-11-21T11:37:37.489449Revista Estudos Feministas - Universidade Federal de Santa Catarina (UFSC)true
dc.title.none.fl_str_mv Cultural pedagogy, gender, and sexuality
Pedagogia cultural, gênero e sexualidade
title Cultural pedagogy, gender, and sexuality
spellingShingle Cultural pedagogy, gender, and sexuality
Sabat, Ruth
title_short Cultural pedagogy, gender, and sexuality
title_full Cultural pedagogy, gender, and sexuality
title_fullStr Cultural pedagogy, gender, and sexuality
title_full_unstemmed Cultural pedagogy, gender, and sexuality
title_sort Cultural pedagogy, gender, and sexuality
author Sabat, Ruth
author_facet Sabat, Ruth
author_role author
dc.contributor.author.fl_str_mv Sabat, Ruth
description Advertising is one of the artifacts that are part of a set of cultural instances and, as such, it works as a mechanism of representation and operates as a mechanism for the constitution of identities. More than seducing consumers or inducing them to obtain a given product, advertising conveys a kind of cultural pedagogy and curriculum. These, among other things, produce values and knowledge, regulate behaviors and ways of being, reproduce identities and representations, constitute certain power relations and teach ways of being either a woman or a man, forms of either femininity or masculinity.
publishDate 2001
dc.date.none.fl_str_mv 2001-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/ref/article/view/S0104-026X2001000100002
10.1590/S0104-026X2001000100002
url https://periodicos.ufsc.br/index.php/ref/article/view/S0104-026X2001000100002
identifier_str_mv 10.1590/S0104-026X2001000100002
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/ref/article/view/S0104-026X2001000100002/8891
dc.rights.driver.fl_str_mv Copyright (c) 2018 Revista Estudos Feministas
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Revista Estudos Feministas
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Revista Estudos Feministas; Vol. 9 No. 1 (2001); 9
Revista Estudos Feministas; Vol. 9 Núm. 1 (2001); 9
Revista Estudos Feministas; v. 9 n. 1 (2001); 9
1806-9584
0104-026X
reponame:Revista Estudos Feministas
instname:Universidade Federal de Santa Catarina (UFSC)
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instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Revista Estudos Feministas
collection Revista Estudos Feministas
repository.name.fl_str_mv Revista Estudos Feministas - Universidade Federal de Santa Catarina (UFSC)
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