Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165

Detalhes bibliográficos
Autor(a) principal: Negri, Marina Aparecida Espinosa
Data de Publicação: 2010
Outros Autores: Barbosa, Ivan Santo
Tipo de documento: Artigo
Idioma: por
Título da fonte: INTERthesis
Texto Completo: https://periodicos.ufsc.br/index.php/interthesis/article/view/1807-1384.2010v7n2p165
Resumo: This article draws a parallel between the lines of communication used in advertising powder soap Omo in two specific periods of time: the years 1957 and 2007, in order to draw the production of meaning of each of the emissions. Considering the contexts in which both campaigns were produced, the development of the study wants to check not only the theoretical components of discourse analysis, on the concepts adopted as described in the book Elements of Discourse Analysis by Jose Luiz Fiorin, but also the practices in relation to certain social characteristics of these periods, and the consequent alignment of advertising manifested with it.
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spelling Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165La publicidad del jabón en polvo Omo en 1957 y en 2007: un modelo de producción de sentidoPublicidade do sabão em pó Omo em 1957 e 2007: um modelo de produção de sentidoThis article draws a parallel between the lines of communication used in advertising powder soap Omo in two specific periods of time: the years 1957 and 2007, in order to draw the production of meaning of each of the emissions. Considering the contexts in which both campaigns were produced, the development of the study wants to check not only the theoretical components of discourse analysis, on the concepts adopted as described in the book Elements of Discourse Analysis by Jose Luiz Fiorin, but also the practices in relation to certain social characteristics of these periods, and the consequent alignment of advertising manifested with it.Este artículo establece un paralelismo entre las líneas de comunicación utilizadas en la publicidad del jabón en polvo Omo en dos franjas temporales específicas: los años 1957 y 2007, buscando elaborar un modelo generativo de la producción de sentido de cada una de las emisiones. Teniendo en cuenta los contextos en los que se produjeron ambas campañas, el desarrollo del estudio permite comprobar, no sólo el componente teórico del análisis de discurso en los conceptos adoptados, tal como se describe en el libro Elementos de Análisis del Discurso, de José Luiz Fiorin; sino también el componente práctico referente a ciertas características sociales de estos tiempos, y la consecuente alineación del manifiesto publicitario a ellos.Este artigo faz um paralelo entre as linhas de comunicação empregadas na Publicidade do sabão em pó Omo em duas faixas temporais específicas: os anos de 1957 e 2007, para através dele, elaborar o percurso gerativo de sentido de cada uma das emissões. Considerando-se os contextos em que foram produzidas ambas as campanhas, o desdobramento do estudo permite a verificação não apenas teórica dos componentes da Análise do Discurso nos conceitos adotados, conforme descritos no livro Elementos de Análise do Discurso, de José Luiz Fiorin; mas também prática, em relação a certas particularidades sociais dessas épocas, e o conseqüente alinhamento do manifesto publicitário a elas.                                                                                    Universidade Federal de Santa Catarina2010-07-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa e comparação histórica datada.application/pdfhttps://periodicos.ufsc.br/index.php/interthesis/article/view/1807-1384.2010v7n2p16510.5007/1807-1384.2010v7n2p165Interdisciplinary International Journal - INTERthesis; Vol. 7 No. 2 (2010); 165-191Revista Internacional Interdisciplinaria INTERthesis; Vol. 7 Núm. 2 (2010); 165-191Revista Internacional Interdisciplinar INTERthesis; v. 7 n. 2 (2010); 165-1911807-1384reponame:INTERthesisinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/interthesis/article/view/1807-1384.2010v7n2p165/16230Negri, Marina Aparecida EspinosaBarbosa, Ivan Santoinfo:eu-repo/semantics/openAccess2022-11-21T14:10:47Zoai:periodicos.ufsc.br:article/11848Revistahttp://www.periodicos.ufsc.br/index.php/interthesis/indexPUBhttps://periodicos.ufsc.br/index.php/interthesis/oaiinterthesis@gmail.com||interthesis@cfh.ufsc.br||cimbalista@uol.com.br1807-13841807-1384opendoar:2022-11-21T14:10:47INTERthesis - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165
La publicidad del jabón en polvo Omo en 1957 y en 2007: un modelo de producción de sentido
Publicidade do sabão em pó Omo em 1957 e 2007: um modelo de produção de sentido
title Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165
spellingShingle Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165
Negri, Marina Aparecida Espinosa
title_short Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165
title_full Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165
title_fullStr Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165
title_full_unstemmed Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165
title_sort Advertising powder soap Omo in 1957 and 2007: a model for the production of meaning doi:10.5007/1807-1384.2010v7n2p165
author Negri, Marina Aparecida Espinosa
author_facet Negri, Marina Aparecida Espinosa
Barbosa, Ivan Santo
author_role author
author2 Barbosa, Ivan Santo
author2_role author
dc.contributor.author.fl_str_mv Negri, Marina Aparecida Espinosa
Barbosa, Ivan Santo
description This article draws a parallel between the lines of communication used in advertising powder soap Omo in two specific periods of time: the years 1957 and 2007, in order to draw the production of meaning of each of the emissions. Considering the contexts in which both campaigns were produced, the development of the study wants to check not only the theoretical components of discourse analysis, on the concepts adopted as described in the book Elements of Discourse Analysis by Jose Luiz Fiorin, but also the practices in relation to certain social characteristics of these periods, and the consequent alignment of advertising manifested with it.
publishDate 2010
dc.date.none.fl_str_mv 2010-07-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa e comparação histórica datada.
format article
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dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/interthesis/article/view/1807-1384.2010v7n2p165
10.5007/1807-1384.2010v7n2p165
url https://periodicos.ufsc.br/index.php/interthesis/article/view/1807-1384.2010v7n2p165
identifier_str_mv 10.5007/1807-1384.2010v7n2p165
dc.language.iso.fl_str_mv por
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dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/interthesis/article/view/1807-1384.2010v7n2p165/16230
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
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dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Interdisciplinary International Journal - INTERthesis; Vol. 7 No. 2 (2010); 165-191
Revista Internacional Interdisciplinaria INTERthesis; Vol. 7 Núm. 2 (2010); 165-191
Revista Internacional Interdisciplinar INTERthesis; v. 7 n. 2 (2010); 165-191
1807-1384
reponame:INTERthesis
instname:Universidade Federal de Santa Catarina (UFSC)
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instname_str Universidade Federal de Santa Catarina (UFSC)
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reponame_str INTERthesis
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repository.name.fl_str_mv INTERthesis - Universidade Federal de Santa Catarina (UFSC)
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