Image and biopower: a study upon subjectivation process embodied in Instagram use

Detalhes bibliográficos
Autor(a) principal: Brzozowski, Fabíola Stolf
Data de Publicação: 2021
Outros Autores: Melim, Mauricio José
Tipo de documento: Artigo
Idioma: por
Título da fonte: INTERthesis
Texto Completo: https://periodicos.ufsc.br/index.php/interthesis/article/view/79112
Resumo: This article analyzes the dynamics of the Instagram photo and video platform, one of the most popular today. It argues that the self-exposure and “surveillance” of the other encouraged by the social network contribute to the production of a type of subjectivity related to the functioning of contemporary biopower. Under biopower, human beings tend to think of themselves as individual beings, free and capable of self-government. To understand how Instagram participates in this process of subjectification, a theoretical model was applied that discusses the dynamics of the platform considering a set of dimensions-steps. This procedure demonstrates how actions such as exposing oneself and seeing others, evaluating and being evaluated can generate subjects who believe they are free, but who at the same time are concerned with their performance on the network and outside it. This study hopes to collaborate to understand the ways in which the powers are acting and governing human beings today.
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spelling Image and biopower: a study upon subjectivation process embodied in Instagram useImagem e Biopoder: Um Estudo dos processos de subjetivação implicados nas dinâmicas do InstagramThis article analyzes the dynamics of the Instagram photo and video platform, one of the most popular today. It argues that the self-exposure and “surveillance” of the other encouraged by the social network contribute to the production of a type of subjectivity related to the functioning of contemporary biopower. Under biopower, human beings tend to think of themselves as individual beings, free and capable of self-government. To understand how Instagram participates in this process of subjectification, a theoretical model was applied that discusses the dynamics of the platform considering a set of dimensions-steps. This procedure demonstrates how actions such as exposing oneself and seeing others, evaluating and being evaluated can generate subjects who believe they are free, but who at the same time are concerned with their performance on the network and outside it. This study hopes to collaborate to understand the ways in which the powers are acting and governing human beings today.Este trabalho faz uma análise das dinâmicas da plataforma de fotos e vídeos Instagram, uma das mais populares atualmente. Argumenta-se que a autoexposição e a “vigilância” do outro incentivadas pela rede social contribuem para a produção de um tipo de subjetividade afim ao funcionamento do biopoder contemporâneo. Sob o biopoder, seres humanos tendem a pensar-se como seres individuais, livres e capazes de autogoverno. Para compreender como o Instagram participa desse processo de subjetivação, aplicou-se um modelo teórico que discute as dinâmicas da plataforma considerando um conjunto de dimensões-etapas. Esse procedimento demonstra de que maneira ações como expor-se e ver os outros, avaliar e ser avaliado podem engendrar sujeitos que creem serem livres, mas que ao mesmo tempo estão preocupados com sua performance na rede e fora dela. Este estudo espera colaborar para a compreensão dos modos pelos quais os poderes estão atuando e governando seres humanos na atualidade.Universidade Federal de Santa Catarina2021-03-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/interthesis/article/view/7911210.5007/1807-1384.2021.e79112Interdisciplinary International Journal - INTERthesis; Vol. 18 No. 1 (2021); 1-21Revista Internacional Interdisciplinaria INTERthesis; Vol. 18 Núm. 1 (2021); 1-21Revista Internacional Interdisciplinar INTERthesis; v. 18 n. 1 (2021); 1-211807-1384reponame:INTERthesisinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/interthesis/article/view/79112/45778Copyright (c) 2021 Mauricio José Melim, Fabíola Stolf Brzozowskihttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessBrzozowski, Fabíola Stolf Melim, Mauricio José2022-05-30T16:02:47Zoai:periodicos.ufsc.br:article/79112Revistahttp://www.periodicos.ufsc.br/index.php/interthesis/indexPUBhttps://periodicos.ufsc.br/index.php/interthesis/oaiinterthesis@gmail.com||interthesis@cfh.ufsc.br||cimbalista@uol.com.br1807-13841807-1384opendoar:2022-05-30T16:02:47INTERthesis - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Image and biopower: a study upon subjectivation process embodied in Instagram use
Imagem e Biopoder: Um Estudo dos processos de subjetivação implicados nas dinâmicas do Instagram
title Image and biopower: a study upon subjectivation process embodied in Instagram use
spellingShingle Image and biopower: a study upon subjectivation process embodied in Instagram use
Brzozowski, Fabíola Stolf
title_short Image and biopower: a study upon subjectivation process embodied in Instagram use
title_full Image and biopower: a study upon subjectivation process embodied in Instagram use
title_fullStr Image and biopower: a study upon subjectivation process embodied in Instagram use
title_full_unstemmed Image and biopower: a study upon subjectivation process embodied in Instagram use
title_sort Image and biopower: a study upon subjectivation process embodied in Instagram use
author Brzozowski, Fabíola Stolf
author_facet Brzozowski, Fabíola Stolf
Melim, Mauricio José
author_role author
author2 Melim, Mauricio José
author2_role author
dc.contributor.author.fl_str_mv Brzozowski, Fabíola Stolf
Melim, Mauricio José
description This article analyzes the dynamics of the Instagram photo and video platform, one of the most popular today. It argues that the self-exposure and “surveillance” of the other encouraged by the social network contribute to the production of a type of subjectivity related to the functioning of contemporary biopower. Under biopower, human beings tend to think of themselves as individual beings, free and capable of self-government. To understand how Instagram participates in this process of subjectification, a theoretical model was applied that discusses the dynamics of the platform considering a set of dimensions-steps. This procedure demonstrates how actions such as exposing oneself and seeing others, evaluating and being evaluated can generate subjects who believe they are free, but who at the same time are concerned with their performance on the network and outside it. This study hopes to collaborate to understand the ways in which the powers are acting and governing human beings today.
publishDate 2021
dc.date.none.fl_str_mv 2021-03-08
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/interthesis/article/view/79112
10.5007/1807-1384.2021.e79112
url https://periodicos.ufsc.br/index.php/interthesis/article/view/79112
identifier_str_mv 10.5007/1807-1384.2021.e79112
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/interthesis/article/view/79112/45778
dc.rights.driver.fl_str_mv Copyright (c) 2021 Mauricio José Melim, Fabíola Stolf Brzozowski
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Mauricio José Melim, Fabíola Stolf Brzozowski
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Interdisciplinary International Journal - INTERthesis; Vol. 18 No. 1 (2021); 1-21
Revista Internacional Interdisciplinaria INTERthesis; Vol. 18 Núm. 1 (2021); 1-21
Revista Internacional Interdisciplinar INTERthesis; v. 18 n. 1 (2021); 1-21
1807-1384
reponame:INTERthesis
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str INTERthesis
collection INTERthesis
repository.name.fl_str_mv INTERthesis - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv interthesis@gmail.com||interthesis@cfh.ufsc.br||cimbalista@uol.com.br
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