The Digital Television Implementation Under the Knowledge Management Perspective
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista de Ciências da Administração |
Texto Completo: | https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2013v15n36p85 |
Resumo: | This study aimed at identifying the process of digital television implementation, under the knowledge management perspective, at Televisão Lages Ltda. It was performed analysis on the planning of digital TV, on the knowledge goals and on established essential processes, so that improvement suggestions could be given. The theoretical review is made up of Stewart (1998), Sveiby (1998), Davenport (2006), Angeloni (2002), Nonaka and Takeuchi (1997) as well as Terra (2002), nonetheless one must also highlight the views of Probst et al (2002). The study used the applied,descriptive and explanatory research in order to support its development, furthermore the data collection was performed by interviews. The data treatment was done by means of qualitative analysis. It is noteworthy that the work is limited only to SBT/SC; it relies on the perceptions of the president, managers and of an advertising professional. The research is temporarily limited by the months of August until November of 2009 and is restrained by the limitations of the adopted theoretical scope. |
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Revista de Ciências da Administração |
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The Digital Television Implementation Under the Knowledge Management PerspectiveA Implantação da TV Digital sob a Perspectiva da Gestão do ConhecimentoThis study aimed at identifying the process of digital television implementation, under the knowledge management perspective, at Televisão Lages Ltda. It was performed analysis on the planning of digital TV, on the knowledge goals and on established essential processes, so that improvement suggestions could be given. The theoretical review is made up of Stewart (1998), Sveiby (1998), Davenport (2006), Angeloni (2002), Nonaka and Takeuchi (1997) as well as Terra (2002), nonetheless one must also highlight the views of Probst et al (2002). The study used the applied,descriptive and explanatory research in order to support its development, furthermore the data collection was performed by interviews. The data treatment was done by means of qualitative analysis. It is noteworthy that the work is limited only to SBT/SC; it relies on the perceptions of the president, managers and of an advertising professional. The research is temporarily limited by the months of August until November of 2009 and is restrained by the limitations of the adopted theoretical scope. Este estudo busca identificar a condução da implantação da TV Digital (TVDI) sob a perspectiva da gestão do conhecimento pela Televisão Lages Ltda. São feitas verificações sobre planejamento da TV Digital, metas de conhecimento e processos essenciais estabelecidos e visa propor sugestões de melhoria. A revisão teórica contempla Stewart (1998), Sveiby (1998), Davenport (2006), Angeloni (2002), Nonaka e Takeuchi (1997) e Terra (2002), com destaque a Probst, Raub e Romhardt (2002). Corroboram para o desenvolvimento do presente estudo as pesquisas do tipo aplicada, descritiva e explicativa, sendo a coleta de dados realizada através de entrevistas. O tratamento dos dados deu-se por meio de análise qualitativa. Destaca-se que o trabalho está limitado apenas ao SBT/SC, conta com as percepções do presidente, dos gestores e de uma publicitária da equipe para a implantação da TV Digital. A pesquisa está temporalmente compreendida entre agosto e novembro de 2009 e limita-se ao escopo teórico adotado.Universidade Federal de Santa Catarina2013-08-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2013v15n36p8510.5007/2175-8077.2013v15n36p85Revista de Ciências da Administração; v.15, n.36, agosto 2013; 85-1002175-80771516-3865reponame:Revista de Ciências da Administraçãoinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2013v15n36p85/25351Pereira, Ariane RodriguesDalmau, Marcos Baptista LopezTosta, Kelly Cristina Benetti TonaniMoritz, Gilberto de Oliveirainfo:eu-repo/semantics/openAccess2022-11-21T14:12:56Zoai:periodicos.ufsc.br:article/29227Revistahttp://www.periodicos.ufsc.br/index.php/admPUBhttps://periodicos.ufsc.br/index.php/adm/oairevista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br2175-80771516-3865opendoar:2022-11-21T14:12:56Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC)false |
dc.title.none.fl_str_mv |
The Digital Television Implementation Under the Knowledge Management Perspective A Implantação da TV Digital sob a Perspectiva da Gestão do Conhecimento |
title |
The Digital Television Implementation Under the Knowledge Management Perspective |
spellingShingle |
The Digital Television Implementation Under the Knowledge Management Perspective Pereira, Ariane Rodrigues |
title_short |
The Digital Television Implementation Under the Knowledge Management Perspective |
title_full |
The Digital Television Implementation Under the Knowledge Management Perspective |
title_fullStr |
The Digital Television Implementation Under the Knowledge Management Perspective |
title_full_unstemmed |
The Digital Television Implementation Under the Knowledge Management Perspective |
title_sort |
The Digital Television Implementation Under the Knowledge Management Perspective |
author |
Pereira, Ariane Rodrigues |
author_facet |
Pereira, Ariane Rodrigues Dalmau, Marcos Baptista Lopez Tosta, Kelly Cristina Benetti Tonani Moritz, Gilberto de Oliveira |
author_role |
author |
author2 |
Dalmau, Marcos Baptista Lopez Tosta, Kelly Cristina Benetti Tonani Moritz, Gilberto de Oliveira |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Pereira, Ariane Rodrigues Dalmau, Marcos Baptista Lopez Tosta, Kelly Cristina Benetti Tonani Moritz, Gilberto de Oliveira |
description |
This study aimed at identifying the process of digital television implementation, under the knowledge management perspective, at Televisão Lages Ltda. It was performed analysis on the planning of digital TV, on the knowledge goals and on established essential processes, so that improvement suggestions could be given. The theoretical review is made up of Stewart (1998), Sveiby (1998), Davenport (2006), Angeloni (2002), Nonaka and Takeuchi (1997) as well as Terra (2002), nonetheless one must also highlight the views of Probst et al (2002). The study used the applied,descriptive and explanatory research in order to support its development, furthermore the data collection was performed by interviews. The data treatment was done by means of qualitative analysis. It is noteworthy that the work is limited only to SBT/SC; it relies on the perceptions of the president, managers and of an advertising professional. The research is temporarily limited by the months of August until November of 2009 and is restrained by the limitations of the adopted theoretical scope. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-08-26 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2013v15n36p85 10.5007/2175-8077.2013v15n36p85 |
url |
https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2013v15n36p85 |
identifier_str_mv |
10.5007/2175-8077.2013v15n36p85 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2013v15n36p85/25351 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
dc.source.none.fl_str_mv |
Revista de Ciências da Administração; v.15, n.36, agosto 2013; 85-100 2175-8077 1516-3865 reponame:Revista de Ciências da Administração instname:Universidade Federal de Santa Catarina (UFSC) instacron:UFSC |
instname_str |
Universidade Federal de Santa Catarina (UFSC) |
instacron_str |
UFSC |
institution |
UFSC |
reponame_str |
Revista de Ciências da Administração |
collection |
Revista de Ciências da Administração |
repository.name.fl_str_mv |
Revista de Ciências da Administração - Universidade Federal de Santa Catarina (UFSC) |
repository.mail.fl_str_mv |
revista@cse.ufsc.br||mfpcris@gmail.com||rca.cse@contato.ufsc.br |
_version_ |
1789435142137184256 |