Presidential debates: Lula and Alckmin’s strategies on TV Bandeirantes
Autor(a) principal: | |
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Data de Publicação: | 2007 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Política & Sociedade (Online) |
Texto Completo: | https://periodicos.ufsc.br/index.php/politica/article/view/1690 |
Resumo: | Presidential debates are extremely important and enjoy high visibility within electoral campaigns. Nonetheless, they have not stirred up particular interest on the part of researchers in Brazil. This article analyzes a televised presidential debate between candidates Luís Inácio Lula da Silva and Geraldo Alckmin during the the 2006 dispute. Through content analysis, we seek to respond to the following questions: 1) Did the two candidates have different strategies? 2) Which types of strategies were employed by the incumbent candidate Lula and by his adversary? 3) How were candidates’ speeches structured? Furthermore, this essay should be seen as a methodological effort, meant to introduce this issue onto the Communication and Politics research agenda in Brazil today. Our results reveal that the most-utilized strategy on the part of both candidates consisted in attacking one’s adversary. The incumbent candidate Lula tended to direct his attacks on the political group to which Alckmin belonged; Alckmin in turn centered his attacks on the Lula administration. In his defense, Lula focused on his accomplishments in the social and economic arenas and directed attacks on former president Fernando Enrique Cardoso’s administration. Geraldo Alckmin formulated his argument by focusing exclusively on his term in São Paulo government and did not take on the defense of his political group Keywords: presidential debate; content analysis; 2006 elections. |
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Presidential debates: Lula and Alckmin’s strategies on TV BandeirantesDebate presidencial: as estratégias de Lula e Alckmin na TV BandeirantesPresidential debates are extremely important and enjoy high visibility within electoral campaigns. Nonetheless, they have not stirred up particular interest on the part of researchers in Brazil. This article analyzes a televised presidential debate between candidates Luís Inácio Lula da Silva and Geraldo Alckmin during the the 2006 dispute. Through content analysis, we seek to respond to the following questions: 1) Did the two candidates have different strategies? 2) Which types of strategies were employed by the incumbent candidate Lula and by his adversary? 3) How were candidates’ speeches structured? Furthermore, this essay should be seen as a methodological effort, meant to introduce this issue onto the Communication and Politics research agenda in Brazil today. Our results reveal that the most-utilized strategy on the part of both candidates consisted in attacking one’s adversary. The incumbent candidate Lula tended to direct his attacks on the political group to which Alckmin belonged; Alckmin in turn centered his attacks on the Lula administration. In his defense, Lula focused on his accomplishments in the social and economic arenas and directed attacks on former president Fernando Enrique Cardoso’s administration. Geraldo Alckmin formulated his argument by focusing exclusively on his term in São Paulo government and did not take on the defense of his political group Keywords: presidential debate; content analysis; 2006 elections.Os debates presidenciais são muito importantes e contam com alta visibilidade em campanhas eleitorais, entretanto, não têm despertado a atenção dos pesquisadores no Brasil. Este artigo analisa um debate presidencial de TV na disputa entre Luiz Inácio Lula da Silva e Geraldo Alckmin, em 2006. A partir de uma análise de conteúdo, busca-se responder às perguntas: 1) Existiu diferença de estratégia entre os candidatos? 2) Que tipos de estratégias foram mais usados pelo candidato mandatário Lula e pelo candidato desafiante? 3) Como os discursos dos candidatos foram estruturados? O ensaio deve ser visto ainda como um esforço metodológico, a fim de introduzir a questão na agenda de pesquisa em Comunicação e Política no país. Os resultados revelaram que o ataque foi a estratégia mais utilizada pelos dois candidatos. O candidato mandatário Lula atacava predominantemente o grupo político de Alckmin que, por sua vez, mirava o ataque no governo de Lula. Em sua defesa, Lula argumentava sobre suas realizações nas áreas econômica e social, e ainda atacava o governo Fernando Henrique. Já Geraldo Alckmin argumentou apenas sobre seu governo em São Paulo, não defendendo o seu grupo político.Universidade Federal de Santa Catarina (UFSC)2007-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/politica/article/view/169010.5007/%xPolítica & Sociedade; Vol. 6 No. 10 (2007); 195-218Política & Sociedade; Vol. 6 Núm. 10 (2007); 195-218Política & Sociedade; v. 6 n. 10 (2007); 195-2182175-79841677-4140reponame:Política & Sociedade (Online)instname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/politica/article/view/1690/1434Copyright (c) 2008 Política & Sociedadeinfo:eu-repo/semantics/openAccessFernandes Veiga, LucianaRosário de Souza, NelsonAvi dos Santos, Sandra2018-03-02T14:59:53Zoai:periodicos.ufsc.br:article/1690Revistahttp://www.periodicos.ufsc.br/index.php/politicaPUBhttps://periodicos.ufsc.br/index.php/politica/oai||ernesto.seidl@ufsc.br|| ps@cfh.ufsc.br2175-79841677-4140opendoar:2018-03-02T14:59:53Política & Sociedade (Online) - Universidade Federal de Santa Catarina (UFSC)false |
dc.title.none.fl_str_mv |
Presidential debates: Lula and Alckmin’s strategies on TV Bandeirantes Debate presidencial: as estratégias de Lula e Alckmin na TV Bandeirantes |
title |
Presidential debates: Lula and Alckmin’s strategies on TV Bandeirantes |
spellingShingle |
Presidential debates: Lula and Alckmin’s strategies on TV Bandeirantes Fernandes Veiga, Luciana |
title_short |
Presidential debates: Lula and Alckmin’s strategies on TV Bandeirantes |
title_full |
Presidential debates: Lula and Alckmin’s strategies on TV Bandeirantes |
title_fullStr |
Presidential debates: Lula and Alckmin’s strategies on TV Bandeirantes |
title_full_unstemmed |
Presidential debates: Lula and Alckmin’s strategies on TV Bandeirantes |
title_sort |
Presidential debates: Lula and Alckmin’s strategies on TV Bandeirantes |
author |
Fernandes Veiga, Luciana |
author_facet |
Fernandes Veiga, Luciana Rosário de Souza, Nelson Avi dos Santos, Sandra |
author_role |
author |
author2 |
Rosário de Souza, Nelson Avi dos Santos, Sandra |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Fernandes Veiga, Luciana Rosário de Souza, Nelson Avi dos Santos, Sandra |
description |
Presidential debates are extremely important and enjoy high visibility within electoral campaigns. Nonetheless, they have not stirred up particular interest on the part of researchers in Brazil. This article analyzes a televised presidential debate between candidates Luís Inácio Lula da Silva and Geraldo Alckmin during the the 2006 dispute. Through content analysis, we seek to respond to the following questions: 1) Did the two candidates have different strategies? 2) Which types of strategies were employed by the incumbent candidate Lula and by his adversary? 3) How were candidates’ speeches structured? Furthermore, this essay should be seen as a methodological effort, meant to introduce this issue onto the Communication and Politics research agenda in Brazil today. Our results reveal that the most-utilized strategy on the part of both candidates consisted in attacking one’s adversary. The incumbent candidate Lula tended to direct his attacks on the political group to which Alckmin belonged; Alckmin in turn centered his attacks on the Lula administration. In his defense, Lula focused on his accomplishments in the social and economic arenas and directed attacks on former president Fernando Enrique Cardoso’s administration. Geraldo Alckmin formulated his argument by focusing exclusively on his term in São Paulo government and did not take on the defense of his political group Keywords: presidential debate; content analysis; 2006 elections. |
publishDate |
2007 |
dc.date.none.fl_str_mv |
2007-07-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufsc.br/index.php/politica/article/view/1690 10.5007/%x |
url |
https://periodicos.ufsc.br/index.php/politica/article/view/1690 |
identifier_str_mv |
10.5007/%x |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufsc.br/index.php/politica/article/view/1690/1434 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2008 Política & Sociedade info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2008 Política & Sociedade |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina (UFSC) |
publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina (UFSC) |
dc.source.none.fl_str_mv |
Política & Sociedade; Vol. 6 No. 10 (2007); 195-218 Política & Sociedade; Vol. 6 Núm. 10 (2007); 195-218 Política & Sociedade; v. 6 n. 10 (2007); 195-218 2175-7984 1677-4140 reponame:Política & Sociedade (Online) instname:Universidade Federal de Santa Catarina (UFSC) instacron:UFSC |
instname_str |
Universidade Federal de Santa Catarina (UFSC) |
instacron_str |
UFSC |
institution |
UFSC |
reponame_str |
Política & Sociedade (Online) |
collection |
Política & Sociedade (Online) |
repository.name.fl_str_mv |
Política & Sociedade (Online) - Universidade Federal de Santa Catarina (UFSC) |
repository.mail.fl_str_mv |
||ernesto.seidl@ufsc.br|| ps@cfh.ufsc.br |
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1789435203301670912 |