Information marketing between the religious and market environment

• Autor(a) principal: Antunes, Fernando Antônio
• Data de Publicação: 2018
• Outros Autores: Mendes, Luís Roberto Sousa
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Ágora (Florianópolis. Online)
• Texto Completo: https://agora.emnuvens.com.br/ra/article/view/723
• topic: Information marketing; Competitiveness; Organizational strategy; Non profit Organization; Innformation marketing; Marketing da informação; Competitividade; Estratégia organizacional; Organizações sem fins lucrativos; Marketing da informação

The expansion of Evangelical churches in Brazil has drawn the attention of various sectors of society. The country that, traditionally, is majority Catholic, comes to realize the decline of religion in the last 50 years. Since these Evangelical churches have grown, it is important that administrative and marketing techniques are used to ensure survival in the market. This growth provides also the competition between denominations. So it's almost impossible to stay open without these organizations be managed like real businesses. The purpose of this work is the theoretical discussion of topics dealt with by the science of administration and confront these theories with the Evangelical pentecostal growth data specifically on the Northwest region of Minas Gerais. For the realization of this survey were used as a source of official demographic census surveys of IBGE of 2000 and 2010. For closing of this work,  there was a confrontation of the results obtained with the theories studied in order to establish an analysis of the growth of denominations in the object of study.