Beer or virus? The corona speech object in photographic memes of the internet

Detalhes bibliográficos
Autor(a) principal: Costa, Wagner Alexandre dos Santos
Data de Publicação: 2021
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Fórum Linguístico
Texto Completo: https://periodicos.ufsc.br/index.php/forum/article/view/73944
Resumo: In this article, a corpus of ten photographic memes elaborated based on the relationship between two contents: coronavirus / Covid-19 and Corona Extra beer is analyzed. Based on the concept of Referencing, according to Mondada (1994, 2002, 2008), Marcuschi and Koch (2002) and Marcuschi (2004, 2007), among other authors, understanding that speech objects can be activated and / or reactivated both by textual-discursive and cognitive-inferential procedures, the study aims to show how this relationship is made and which meanings are constructed from it. The memes were produced simultaneously with the spread of the coronavirus around the world, between December 2019 and (so far) April 2020.                                                                       
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spelling Beer or virus? The corona speech object in photographic memes of the internet¿Cerveza o virus? el objeto de discurso corona en memes fotográficos de internetCerveja ou vírus? O objeto de discurso corona em memes fotográficos da internetIn this article, a corpus of ten photographic memes elaborated based on the relationship between two contents: coronavirus / Covid-19 and Corona Extra beer is analyzed. Based on the concept of Referencing, according to Mondada (1994, 2002, 2008), Marcuschi and Koch (2002) and Marcuschi (2004, 2007), among other authors, understanding that speech objects can be activated and / or reactivated both by textual-discursive and cognitive-inferential procedures, the study aims to show how this relationship is made and which meanings are constructed from it. The memes were produced simultaneously with the spread of the coronavirus around the world, between December 2019 and (so far) April 2020.                                                                        En este artículo, se analiza un corpus de diez memes fotográficos elaborados a partir de la relación entre dos contenidos: coronavirus / Covid-19 y cerveza Corona Extra. Basado en el concepto de referencia, según Mondada (1994, 2002, 2008), Marcuschi y Koch (2002) y Marcuschi (2004, 2007), entre otros autores, entendiendo que los objetos de discurso pueden ser activados y / o reactivados tanto por procedimientos textual-discursivos y cognitivos-inferenciales, el estudio tiene como objetivo mostrar cómo se hace esta relación y qué significados se construyen a partir de ella. Los memes se produjeron simultáneamente con la propagación del coronavirus en todo el mundo, entre diciembre de 2019 y (hasta ahora) abril de 2020.                                           Analisa-se, neste artigo, um corpus de dez memes fotográficos elaborados a partir da relação entre dois conteúdos: coronavírus/Covid-19 e cerveja Corona Extra. Com base no conceito de Referenciação, conforme Mondada (1994, 2002, 2008), Marcuschi e Koch (2002) e Marcuschi (2004, 2007), entre outros autores, entendendo que os objetos de discurso podem ser ativados e/ou reativados tanto por procedimentos textuais-discursivos quanto por cognitivo-inferenciais, o estudo objetiva evidenciar como é feita essa relação e quais sentidos são construídos a partir dela. Os memes foram produzidos em período simultâneo ao da propagação do coronavírus pelo mundo, entre dezembro de 2019 e (até o momento) abril de 2020.  Programa de Pós-Graduação em Linguística - UFSC2021-09-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionavaliado por paresPesquisa qualitativaapplication/pdfapplication/pdfhttps://periodicos.ufsc.br/index.php/forum/article/view/7394410.5007/1984-8412.2021.e73944Fórum Linguístico; Vol. 18 No. 2 (2021); 5989-6000Fórum Linguístico; Vol. 18 Núm. 2 (2021); 5989-6000Fórum Linguístico; v. 18 n. 2 (2021); 5989-60001984-84121415-8698reponame:Fórum Linguísticoinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporenghttps://periodicos.ufsc.br/index.php/forum/article/view/73944/47268https://periodicos.ufsc.br/index.php/forum/article/view/73944/47269Copyright (c) 2021 Fórum Linguísticohttp://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessCosta, Wagner Alexandre dos Santos2021-09-10T12:59:24Zoai:periodicos.ufsc.br:article/73944Revistahttps://periodicos.ufsc.br/index.php/forum/indexPUBhttps://periodicos.ufsc.br/index.php/forum/oaiportaldeperiodicos.bu@contato.ufsc.br || atilio.butturi@ufsc.br1984-84121984-8412opendoar:2023-01-12T16:40:41.042087Fórum Linguístico - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Beer or virus? The corona speech object in photographic memes of the internet
¿Cerveza o virus? el objeto de discurso corona en memes fotográficos de internet
Cerveja ou vírus? O objeto de discurso corona em memes fotográficos da internet
title Beer or virus? The corona speech object in photographic memes of the internet
spellingShingle Beer or virus? The corona speech object in photographic memes of the internet
Costa, Wagner Alexandre dos Santos
title_short Beer or virus? The corona speech object in photographic memes of the internet
title_full Beer or virus? The corona speech object in photographic memes of the internet
title_fullStr Beer or virus? The corona speech object in photographic memes of the internet
title_full_unstemmed Beer or virus? The corona speech object in photographic memes of the internet
title_sort Beer or virus? The corona speech object in photographic memes of the internet
author Costa, Wagner Alexandre dos Santos
author_facet Costa, Wagner Alexandre dos Santos
author_role author
dc.contributor.author.fl_str_mv Costa, Wagner Alexandre dos Santos
description In this article, a corpus of ten photographic memes elaborated based on the relationship between two contents: coronavirus / Covid-19 and Corona Extra beer is analyzed. Based on the concept of Referencing, according to Mondada (1994, 2002, 2008), Marcuschi and Koch (2002) and Marcuschi (2004, 2007), among other authors, understanding that speech objects can be activated and / or reactivated both by textual-discursive and cognitive-inferential procedures, the study aims to show how this relationship is made and which meanings are constructed from it. The memes were produced simultaneously with the spread of the coronavirus around the world, between December 2019 and (so far) April 2020.                                                                       
publishDate 2021
dc.date.none.fl_str_mv 2021-09-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
avaliado por pares
Pesquisa qualitativa
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/forum/article/view/73944
10.5007/1984-8412.2021.e73944
url https://periodicos.ufsc.br/index.php/forum/article/view/73944
identifier_str_mv 10.5007/1984-8412.2021.e73944
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/forum/article/view/73944/47268
https://periodicos.ufsc.br/index.php/forum/article/view/73944/47269
dc.rights.driver.fl_str_mv Copyright (c) 2021 Fórum Linguístico
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Fórum Linguístico
http://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Programa de Pós-Graduação em Linguística - UFSC
publisher.none.fl_str_mv Programa de Pós-Graduação em Linguística - UFSC
dc.source.none.fl_str_mv Fórum Linguístico; Vol. 18 No. 2 (2021); 5989-6000
Fórum Linguístico; Vol. 18 Núm. 2 (2021); 5989-6000
Fórum Linguístico; v. 18 n. 2 (2021); 5989-6000
1984-8412
1415-8698
reponame:Fórum Linguístico
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Fórum Linguístico
collection Fórum Linguístico
repository.name.fl_str_mv Fórum Linguístico - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv portaldeperiodicos.bu@contato.ufsc.br || atilio.butturi@ufsc.br
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