Worker’s oral competence in english as an endomarketing strategy: a case study in midscale hotels in Florianópolis/SC

• Autor(a) principal: Silva, Marimar da
• Data de Publicação: 2021
• Outros Autores: Ramos, Luciana de Jesus
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Fórum Linguístico
• Texto Completo: https://periodicos.ufsc.br/index.php/forum/article/view/71116

Hotel industry stands out for being a sector focused on services conducted by people mediated by language. Bearing this in mind, hotel workers’ communicative competence turns to be an essential element to ensure the competitiveness of such industry. However, studies on this theme in Brazil ​​have shown fragilities in foreign languages. Thus, this qualitative-interpretative study aims at diagnosing the oral competence in English of midscale hotel front office workers in Florianópolis/SC. For data generation, questionnaires in Portuguese were applied and interviews in English with the participants were made. Data analysis revealed that the level of oral competence in English declared by the participants in the questionnaire differs from the one identified in the interviews, suggesting the need of investment in endomarketing actions focusing on languages, with a view to balancing external and internal marketing strategies in the context studied. This study suggests expanding its scope to corroborate or refute its results.