Digital Media as an Ideological Propaganda Apparatus of the State: the “new” welfare among sayings, non-sayings an other effects

• Autor(a) principal: Souza Pereira, Paula
• Data de Publicação: 2023
• Outros Autores: Ribeiro de Oliveira Cortes, Gerenice
• Tipo de documento: Artigo
• Idioma: eng; por
• Título da fonte: Fórum Linguístico
• Texto Completo: https://periodicos.ufsc.br/index.php/forum/article/view/84159

In this paper, we aim to analyze the digital advertising discourse of the “new” Social Welfare, in order to comprehend ideological effects in the constitution of the senses and subjects. The corpus consists of a publication on the federal government’s page “Previdência e Trabalho” on Facebook, and a materiality available at the government’s website, which was used in the Welfare Reform’s proposal (WR). The study is theoretically supported by the assumptions of Discourse Analysis (DA) in the perspective of Michel Pêcheux. The results show that the discourse of the “new” Social Welfare, inscribed in the state discourse formation (DF), although it is crossed by several other DFs, it is strongly governed by the neoliberal DF; in this plot, the digital media functions as an ideological apparatus of state propaganda, which seeks to inculcate senses of prosperity and development in the nation through the approval of the WR. Thus, despite the sayings about the “new” Social Welfare produce effects of transparency and univocal logic, the equivocation is established, because the senses can always be different.