New Right Wing in Brazil and Political Communications strategies in Social Media

• Autor(a) principal: Silva de Oliveira, André
• Data de Publicação: 2021
• Outros Autores: Rodrigo de Messias Leite, Breno, Silva Marques, Rodolfo
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Em Tese (Florianópolis)
• Texto Completo: https://periodicos.ufsc.br/index.php/emtese/article/view/78974

This article has as main objective the discussion of the formation of a new right in Brazil, using the initial chronological mark of the demonstrations against Dilma Rousseff (PT) in 2015 and as the apogee of the rise of Jair Bolsonaro (then, in the PSL) to the Presidency of the Republic, in 2018. The idea is to address the axes of the political formation of the speeches of this new right, analyzing some strategies of political communication, mainly in social media. The research problem is to identify whether such communicative approaches are effective with the Brazilian electorate. The chosen methods are literature review and observation of the speeches of political actors related to the theoretical and intellectual axes of these ideological groups, sometimes represented in parties. The conclusions show an increase in the communication channels of the new right in Brazil, reinforcing the connection with the voter and expanding this new political­ideological alignment in the country