Contributions of search engine optimization techniques to information findability

Detalhes bibliográficos
Autor(a) principal: Camossi, Gustavo
Data de Publicação: 2023
Outros Autores: Rodas, Cecilio Merlotti
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: Encontros Bibli
Texto Completo: https://periodicos.ufsc.br/index.php/eb/article/view/93371
Resumo: Objective: To demonstrate the contributions of Search Engine Optimization techniques to Information Findability in digital information environments. Methods: The methodology used was bibliographic research with a qualitative approach on Search Engine Optimization techniques and Information Findability, in the field of Information Science. Results: The results indicate that Search Engine Optimization techniques play a significant role in the ability to find information on the web, by optimizing the attributes that favor content visibility in search results. Conclusions: It is concluded that the use of Search Engine Optimization techniques and technologies together with Information Findability attributes, it is possible not only to improve EI in digital environments, but also to increase relevance and authority in the online environment, allowing users to easily find the information they need, contributing to the effectiveness of information systems.
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spelling Contributions of search engine optimization techniques to information findabilityContribuciones de las técnicas de optimización de motores de búsqueda a la búsqueda de informaciónContribuições das técnicas de search engine optimization para encontrabilidade da informaçãoSearch Engine OptimizationInformation FindabilitySEOSearch Engine OptimizationEncontrabilidade da InformaçãoSEOSearch Engine OptimizationEncontrabilidad de la InformaciónSEOObjective: To demonstrate the contributions of Search Engine Optimization techniques to Information Findability in digital information environments. Methods: The methodology used was bibliographic research with a qualitative approach on Search Engine Optimization techniques and Information Findability, in the field of Information Science. Results: The results indicate that Search Engine Optimization techniques play a significant role in the ability to find information on the web, by optimizing the attributes that favor content visibility in search results. Conclusions: It is concluded that the use of Search Engine Optimization techniques and technologies together with Information Findability attributes, it is possible not only to improve EI in digital environments, but also to increase relevance and authority in the online environment, allowing users to easily find the information they need, contributing to the effectiveness of information systems.Objetivo: demostrar las contribuciones de las técnicas de Search Engine Optimization para la Encontrabilidad de la Información en entornos informativos digitales. Método: se utilizó como metodología una investigación bibliográfica con enfoque cualitativo sobre técnicas de Search Engine Optimization e Information Findability en el campo de las Ciencias de la Información. Resultado: los resultados indican que las técnicas de Search Engine Optimization juegan un papel importante en la capacidad de encontrar información en la web, optimizando los atributos que favorecen la visibilidad del contenido en los resultados de búsqueda. Conclusiones: se concluye sobre el uso de técnicas y tecnologías de Search Engine Optimization junto con los atributos de Information Findability, que es posible no solo mejorar la IE en entornos digitales, sino también aumentar la relevancia y autoridad en el entorno en línea, permitiendo que los usuarios pueden encontrar fácilmente la información que necesitan, lo que contribuye a la eficacia de los sistemas de información.Objetivo: demonstrar as contribuições das técnicas de Search Engine Optimization para a Encontrabilidade da Informação em ambientes informacionais digitais. Método: utilizou-se como metodologia a pesquisa bibliográfica com abordagem qualitativa sobre as técnicas de Search Engine Optimization e Encontrabilidade da Informação, no campo da Ciência da Informação. Resultado: os resultados indicam que as técnicas de Search Engine Optimization desempenham um papel significativo na capacidade de se encontrar informações na web, otimizando os atributos que favorecem a visibilidade do conteúdo nos resultados de busca. Conclusões: conclui-se que o uso das técnicas e tecnologias de Search Engine Optimization em conjunto com os atributos da Encontrabilidade da Informação, é possível não só melhorar a EI em ambientes digitais, mas também aumentar a relevância e a autoridade no ambiente online, permitindo que os usuários encontrem com facilidade as informações de que necessitam, contribuindo para a efetividade dos sistemas de informação.  Departamento de Ciência da Informação – UFSC2023-06-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfapplication/pdfapplication/pdfhttps://periodicos.ufsc.br/index.php/eb/article/view/9337110.5007/1518-2924.2023.e93371Encontros Bibli: revista eletrônica de biblioteconomia e ciência da informação; Vol. 28 (2023): Innovation, Technology and Sustainability; 1-18Encontros Bibli: revista electrónica de bibliotecología y ciencias de la información.; Vol. 28 (2023): Innovación, Tecnología y Sustentabilidad; 1-18Encontros Bibli: revista eletrônica de biblioteconomia e ciência da informação; v. 28 (2023): Inovação, Tecnologia e Sustentabilidade; 1-181518-2924reponame:Encontros Bibliinstname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCengporhttps://periodicos.ufsc.br/index.php/eb/article/view/93371/54069https://periodicos.ufsc.br/index.php/eb/article/view/93371/53431https://periodicos.ufsc.br/index.php/eb/article/view/93371/53432https://periodicos.ufsc.br/index.php/eb/article/view/93371/53433https://periodicos.ufsc.br/index.php/eb/article/view/93371/53434Copyright (c) 2023 Gustavo Camossi, Cecilio Merlotti Rodashttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessCamossi, GustavoRodas, Cecilio Merlotti 2023-11-15T12:31:13Zoai:periodicos.ufsc.br:article/93371Revistahttps://periodicos.ufsc.br/index.php/eb/indexPUBhttps://periodicos.ufsc.br/index.php/eb/oaiencontrosbibli@contato.ufsc.br||portaldeperiodicos.bu@contato.ufsc.br1518-29241518-2924opendoar:2023-11-15T12:31:13Encontros Bibli - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Contributions of search engine optimization techniques to information findability
Contribuciones de las técnicas de optimización de motores de búsqueda a la búsqueda de información
Contribuições das técnicas de search engine optimization para encontrabilidade da informação
title Contributions of search engine optimization techniques to information findability
spellingShingle Contributions of search engine optimization techniques to information findability
Camossi, Gustavo
Search Engine Optimization
Information Findability
SEO
Search Engine Optimization
Encontrabilidade da Informação
SEO
Search Engine Optimization
Encontrabilidad de la Información
SEO
title_short Contributions of search engine optimization techniques to information findability
title_full Contributions of search engine optimization techniques to information findability
title_fullStr Contributions of search engine optimization techniques to information findability
title_full_unstemmed Contributions of search engine optimization techniques to information findability
title_sort Contributions of search engine optimization techniques to information findability
author Camossi, Gustavo
author_facet Camossi, Gustavo
Rodas, Cecilio Merlotti
author_role author
author2 Rodas, Cecilio Merlotti
author2_role author
dc.contributor.author.fl_str_mv Camossi, Gustavo
Rodas, Cecilio Merlotti
dc.subject.por.fl_str_mv Search Engine Optimization
Information Findability
SEO
Search Engine Optimization
Encontrabilidade da Informação
SEO
Search Engine Optimization
Encontrabilidad de la Información
SEO
topic Search Engine Optimization
Information Findability
SEO
Search Engine Optimization
Encontrabilidade da Informação
SEO
Search Engine Optimization
Encontrabilidad de la Información
SEO
description Objective: To demonstrate the contributions of Search Engine Optimization techniques to Information Findability in digital information environments. Methods: The methodology used was bibliographic research with a qualitative approach on Search Engine Optimization techniques and Information Findability, in the field of Information Science. Results: The results indicate that Search Engine Optimization techniques play a significant role in the ability to find information on the web, by optimizing the attributes that favor content visibility in search results. Conclusions: It is concluded that the use of Search Engine Optimization techniques and technologies together with Information Findability attributes, it is possible not only to improve EI in digital environments, but also to increase relevance and authority in the online environment, allowing users to easily find the information they need, contributing to the effectiveness of information systems.
publishDate 2023
dc.date.none.fl_str_mv 2023-06-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/eb/article/view/93371
10.5007/1518-2924.2023.e93371
url https://periodicos.ufsc.br/index.php/eb/article/view/93371
identifier_str_mv 10.5007/1518-2924.2023.e93371
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/eb/article/view/93371/54069
https://periodicos.ufsc.br/index.php/eb/article/view/93371/53431
https://periodicos.ufsc.br/index.php/eb/article/view/93371/53432
https://periodicos.ufsc.br/index.php/eb/article/view/93371/53433
https://periodicos.ufsc.br/index.php/eb/article/view/93371/53434
dc.rights.driver.fl_str_mv Copyright (c) 2023 Gustavo Camossi, Cecilio Merlotti Rodas
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Gustavo Camossi, Cecilio Merlotti Rodas
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Departamento de Ciência da Informação – UFSC
publisher.none.fl_str_mv Departamento de Ciência da Informação – UFSC
dc.source.none.fl_str_mv Encontros Bibli: revista eletrônica de biblioteconomia e ciência da informação; Vol. 28 (2023): Innovation, Technology and Sustainability; 1-18
Encontros Bibli: revista electrónica de bibliotecología y ciencias de la información.; Vol. 28 (2023): Innovación, Tecnología y Sustentabilidad; 1-18
Encontros Bibli: revista eletrônica de biblioteconomia e ciência da informação; v. 28 (2023): Inovação, Tecnologia e Sustentabilidade; 1-18
1518-2924
reponame:Encontros Bibli
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Encontros Bibli
collection Encontros Bibli
repository.name.fl_str_mv Encontros Bibli - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv encontrosbibli@contato.ufsc.br||portaldeperiodicos.bu@contato.ufsc.br
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