Towards active seo (search engine optimization) 2.0
Autor(a) principal: | |
---|---|
Data de Publicação: | 2012 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Journal of Information Systems and Technology Management (Online) |
Texto Completo: | https://www.revistas.usp.br/jistem/article/view/53059 |
Resumo: | In the age of writable web, new skills and new practices are appearing. In an environment that allows everyone to communicate information globally, internet referencing (or SEO) is a strategic discipline that aims to generate visibility, internet traffic and a maximum exploitation of sites publications. Often misperceived as a fraud, SEO has evolved to be a facilitating tool for anyone who wishes to reference their website with search engines. In this article we show that it is possible to achieve the first rank in search results of keywords that are very competitive. We show methods that are quick, sustainable and legal; while applying the principles of active SEO 2.0. This article also clarifies some working functions of search engines, some advanced referencing techniques (that are completely ethical and legal) and we lay the foundations for an in depth reflection on the qualities and advantages of these techniques. |
id |
USP-33_762e3ba9ab9ec6c2485c6b0208535a62 |
---|---|
oai_identifier_str |
oai:revistas.usp.br:article/53059 |
network_acronym_str |
USP-33 |
network_name_str |
Journal of Information Systems and Technology Management (Online) |
repository_id_str |
|
spelling |
Towards active seo (search engine optimization) 2.0 Active SEOSearch Engine OptimizationSEO 2.0search engines In the age of writable web, new skills and new practices are appearing. In an environment that allows everyone to communicate information globally, internet referencing (or SEO) is a strategic discipline that aims to generate visibility, internet traffic and a maximum exploitation of sites publications. Often misperceived as a fraud, SEO has evolved to be a facilitating tool for anyone who wishes to reference their website with search engines. In this article we show that it is possible to achieve the first rank in search results of keywords that are very competitive. We show methods that are quick, sustainable and legal; while applying the principles of active SEO 2.0. This article also clarifies some working functions of search engines, some advanced referencing techniques (that are completely ethical and legal) and we lay the foundations for an in depth reflection on the qualities and advantages of these techniques. TECSI - FEA - Universidade de São Paulo. Faculdade de Economia, Administração, Contabilidade e Atuária2012-12-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.usp.br/jistem/article/view/5305910.4301/S1807-17752012000300001Journal of Information Systems and Technology Management; v. 9 n. 3 (2012); 443-458Journal of Information Systems and Technology Management; Vol. 9 No. 3 (2012); 443-458Journal of Information Systems and Technology Management; Vol. 9 Núm. 3 (2012); 443-4581807-1775reponame:Journal of Information Systems and Technology Management (Online)instname:Universidade de São Paulo (USP)instacron:USPenghttps://www.revistas.usp.br/jistem/article/view/53059/57112Copyright (c) 2018 JISTEM - Journal of Information Systems and Technology Management (Online)info:eu-repo/semantics/openAccessBoutet, Charles-VictorQuoniam, Luc2014-05-18T13:33:47Zoai:revistas.usp.br:article/53059Revistahttp://www.scielo.br/scielo.php?script=sci_serial&pid=1807-1775&lng=pt&nrm=isoPUBhttps://old.scielo.br/oai/scielo-oai.php||jistem@usp.br1807-17751807-1775opendoar:2014-05-18T13:33:47Journal of Information Systems and Technology Management (Online) - Universidade de São Paulo (USP)false |
dc.title.none.fl_str_mv |
Towards active seo (search engine optimization) 2.0 |
title |
Towards active seo (search engine optimization) 2.0 |
spellingShingle |
Towards active seo (search engine optimization) 2.0 Boutet, Charles-Victor Active SEO Search Engine Optimization SEO 2.0 search engines |
title_short |
Towards active seo (search engine optimization) 2.0 |
title_full |
Towards active seo (search engine optimization) 2.0 |
title_fullStr |
Towards active seo (search engine optimization) 2.0 |
title_full_unstemmed |
Towards active seo (search engine optimization) 2.0 |
title_sort |
Towards active seo (search engine optimization) 2.0 |
author |
Boutet, Charles-Victor |
author_facet |
Boutet, Charles-Victor Quoniam, Luc |
author_role |
author |
author2 |
Quoniam, Luc |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Boutet, Charles-Victor Quoniam, Luc |
dc.subject.por.fl_str_mv |
Active SEO Search Engine Optimization SEO 2.0 search engines |
topic |
Active SEO Search Engine Optimization SEO 2.0 search engines |
description |
In the age of writable web, new skills and new practices are appearing. In an environment that allows everyone to communicate information globally, internet referencing (or SEO) is a strategic discipline that aims to generate visibility, internet traffic and a maximum exploitation of sites publications. Often misperceived as a fraud, SEO has evolved to be a facilitating tool for anyone who wishes to reference their website with search engines. In this article we show that it is possible to achieve the first rank in search results of keywords that are very competitive. We show methods that are quick, sustainable and legal; while applying the principles of active SEO 2.0. This article also clarifies some working functions of search engines, some advanced referencing techniques (that are completely ethical and legal) and we lay the foundations for an in depth reflection on the qualities and advantages of these techniques. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-12-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistas.usp.br/jistem/article/view/53059 10.4301/S1807-17752012000300001 |
url |
https://www.revistas.usp.br/jistem/article/view/53059 |
identifier_str_mv |
10.4301/S1807-17752012000300001 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.revistas.usp.br/jistem/article/view/53059/57112 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 JISTEM - Journal of Information Systems and Technology Management (Online) info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 JISTEM - Journal of Information Systems and Technology Management (Online) |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
TECSI - FEA - Universidade de São Paulo. Faculdade de Economia, Administração, Contabilidade e Atuária |
publisher.none.fl_str_mv |
TECSI - FEA - Universidade de São Paulo. Faculdade de Economia, Administração, Contabilidade e Atuária |
dc.source.none.fl_str_mv |
Journal of Information Systems and Technology Management; v. 9 n. 3 (2012); 443-458 Journal of Information Systems and Technology Management; Vol. 9 No. 3 (2012); 443-458 Journal of Information Systems and Technology Management; Vol. 9 Núm. 3 (2012); 443-458 1807-1775 reponame:Journal of Information Systems and Technology Management (Online) instname:Universidade de São Paulo (USP) instacron:USP |
instname_str |
Universidade de São Paulo (USP) |
instacron_str |
USP |
institution |
USP |
reponame_str |
Journal of Information Systems and Technology Management (Online) |
collection |
Journal of Information Systems and Technology Management (Online) |
repository.name.fl_str_mv |
Journal of Information Systems and Technology Management (Online) - Universidade de São Paulo (USP) |
repository.mail.fl_str_mv |
||jistem@usp.br |
_version_ |
1809284036580868096 |