Towards active seo (search engine optimization) 2.0

Detalhes bibliográficos
Autor(a) principal: Boutet, Charles-Victor
Data de Publicação: 2012
Outros Autores: Quoniam, Luc
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Journal of Information Systems and Technology Management (Online)
Texto Completo: https://www.revistas.usp.br/jistem/article/view/53059
Resumo: In the age of writable web, new skills and new practices are appearing. In an environment that allows everyone to communicate information globally, internet referencing (or SEO) is a strategic discipline that aims to generate visibility, internet traffic and a maximum exploitation of sites publications. Often misperceived as a fraud, SEO has evolved to be a facilitating tool for anyone who wishes to reference their website with search engines. In this article we show that it is possible to achieve the first rank in search results of keywords that are very competitive. We show methods that are quick, sustainable and legal; while applying the principles of active SEO 2.0. This article also clarifies some working functions of search engines, some advanced referencing techniques (that are completely ethical and legal) and we lay the foundations for an in depth reflection on the qualities and advantages of these techniques.
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spelling Towards active seo (search engine optimization) 2.0 Active SEOSearch Engine OptimizationSEO 2.0search engines In the age of writable web, new skills and new practices are appearing. In an environment that allows everyone to communicate information globally, internet referencing (or SEO) is a strategic discipline that aims to generate visibility, internet traffic and a maximum exploitation of sites publications. Often misperceived as a fraud, SEO has evolved to be a facilitating tool for anyone who wishes to reference their website with search engines. In this article we show that it is possible to achieve the first rank in search results of keywords that are very competitive. We show methods that are quick, sustainable and legal; while applying the principles of active SEO 2.0. This article also clarifies some working functions of search engines, some advanced referencing techniques (that are completely ethical and legal) and we lay the foundations for an in depth reflection on the qualities and advantages of these techniques. TECSI - FEA - Universidade de São Paulo. Faculdade de Economia, Administração, Contabilidade e Atuária2012-12-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.usp.br/jistem/article/view/5305910.4301/S1807-17752012000300001Journal of Information Systems and Technology Management; v. 9 n. 3 (2012); 443-458Journal of Information Systems and Technology Management; Vol. 9 No. 3 (2012); 443-458Journal of Information Systems and Technology Management; Vol. 9 Núm. 3 (2012); 443-4581807-1775reponame:Journal of Information Systems and Technology Management (Online)instname:Universidade de São Paulo (USP)instacron:USPenghttps://www.revistas.usp.br/jistem/article/view/53059/57112Copyright (c) 2018 JISTEM - Journal of Information Systems and Technology Management (Online)info:eu-repo/semantics/openAccessBoutet, Charles-VictorQuoniam, Luc2014-05-18T13:33:47Zoai:revistas.usp.br:article/53059Revistahttp://www.scielo.br/scielo.php?script=sci_serial&pid=1807-1775&lng=pt&nrm=isoPUBhttps://old.scielo.br/oai/scielo-oai.php||jistem@usp.br1807-17751807-1775opendoar:2014-05-18T13:33:47Journal of Information Systems and Technology Management (Online) - Universidade de São Paulo (USP)false
dc.title.none.fl_str_mv Towards active seo (search engine optimization) 2.0
title Towards active seo (search engine optimization) 2.0
spellingShingle Towards active seo (search engine optimization) 2.0
Boutet, Charles-Victor
Active SEO
Search Engine Optimization
SEO 2.0
search engines
title_short Towards active seo (search engine optimization) 2.0
title_full Towards active seo (search engine optimization) 2.0
title_fullStr Towards active seo (search engine optimization) 2.0
title_full_unstemmed Towards active seo (search engine optimization) 2.0
title_sort Towards active seo (search engine optimization) 2.0
author Boutet, Charles-Victor
author_facet Boutet, Charles-Victor
Quoniam, Luc
author_role author
author2 Quoniam, Luc
author2_role author
dc.contributor.author.fl_str_mv Boutet, Charles-Victor
Quoniam, Luc
dc.subject.por.fl_str_mv Active SEO
Search Engine Optimization
SEO 2.0
search engines
topic Active SEO
Search Engine Optimization
SEO 2.0
search engines
description In the age of writable web, new skills and new practices are appearing. In an environment that allows everyone to communicate information globally, internet referencing (or SEO) is a strategic discipline that aims to generate visibility, internet traffic and a maximum exploitation of sites publications. Often misperceived as a fraud, SEO has evolved to be a facilitating tool for anyone who wishes to reference their website with search engines. In this article we show that it is possible to achieve the first rank in search results of keywords that are very competitive. We show methods that are quick, sustainable and legal; while applying the principles of active SEO 2.0. This article also clarifies some working functions of search engines, some advanced referencing techniques (that are completely ethical and legal) and we lay the foundations for an in depth reflection on the qualities and advantages of these techniques.
publishDate 2012
dc.date.none.fl_str_mv 2012-12-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.usp.br/jistem/article/view/53059
10.4301/S1807-17752012000300001
url https://www.revistas.usp.br/jistem/article/view/53059
identifier_str_mv 10.4301/S1807-17752012000300001
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://www.revistas.usp.br/jistem/article/view/53059/57112
dc.rights.driver.fl_str_mv Copyright (c) 2018 JISTEM - Journal of Information Systems and Technology Management (Online)
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 JISTEM - Journal of Information Systems and Technology Management (Online)
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv TECSI - FEA - Universidade de São Paulo. Faculdade de Economia, Administração, Contabilidade e Atuária
publisher.none.fl_str_mv TECSI - FEA - Universidade de São Paulo. Faculdade de Economia, Administração, Contabilidade e Atuária
dc.source.none.fl_str_mv Journal of Information Systems and Technology Management; v. 9 n. 3 (2012); 443-458
Journal of Information Systems and Technology Management; Vol. 9 No. 3 (2012); 443-458
Journal of Information Systems and Technology Management; Vol. 9 Núm. 3 (2012); 443-458
1807-1775
reponame:Journal of Information Systems and Technology Management (Online)
instname:Universidade de São Paulo (USP)
instacron:USP
instname_str Universidade de São Paulo (USP)
instacron_str USP
institution USP
reponame_str Journal of Information Systems and Technology Management (Online)
collection Journal of Information Systems and Technology Management (Online)
repository.name.fl_str_mv Journal of Information Systems and Technology Management (Online) - Universidade de São Paulo (USP)
repository.mail.fl_str_mv ||jistem@usp.br
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