If I'm on Google, so exist: leverage and visibility strategies of a scientific journal in search engines using SEO techniques

• Autor(a) principal: Neves, Barbara Coelho
• Data de Publicação: 2020
• Outros Autores: Santana, Ramon Davi, Gomes, Dulcinéia Vieira de Assunção, Reis, Makson de Jesus
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Informação & Informação
• Texto Completo: https://ojs.uel.br/revistas/uel/index.php/informacao/article/view/39512
• topic: Web search tools; Internet marketing; Information retrieval; Search Engine Optimization (SEO); Scientific journal; Herramientas de búsqueda web; Marketing en Internet; Recuperación de información; Optimización de motores de búsqueda (SEO); Periódico científico; Ferramentas de busca na Web; Marketing na Internet; Recuperação da informação; Search Engine Optimization (SEO); Periódico científico

Introduction: The article addresses digital marketing through the search engine optimization (SEO) techniques applied to the case of the website of the scientific magazine PontodeAcesso.Objective: It analyzes objective and technical aspects and measures of SEO on-site and on-page that promote the leverage of the visibility of the site and its published content among the main search results of major search engines such as Google, Bing and Yahoo !. Methodology: The method is descriptive, with a qualitative approach, and case study methodology (Magazine) in marketing, with the support of literature review and observation technique based on the creation of personas. Results: As a result, the text presents in a descriptive and grounded way the observations made from the analysis from the perspective of on-site and on-page SEO.Conclusions: It is concluded that the PontodeAcesso website does not use such strategies and techniques, which has contributed to a potential invisibility or low recovery of its scientific production on the Web in search engine results at a global level. And that the use of such tools could increase its visibility in the scientific community and enhance the engagement.