Yes, I can: the representation of persons with disabilities in the video “We're the Superhumans” of the Channel 4
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Data de Publicação: | 2018 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Motrivivência (Florianópolis) |
Texto Completo: | https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2018v30n55p34 |
Resumo: | This paper sets out to answer the following question: how are people with disabilities portrayed in the video “We're the Superhumans” produced by the english channel, Channel 4, and released by the IPC to promote the Rio 2016 Paralympics Games? As a methodological basis, we used discourse analysis and listed two categories: Disability Spectacularization (supercrip) and Representation of people with disabilities. We identified that people with disabilities were presented from the perspective of social and sports skills and abilities. The piece of advertising was restricted to convey contents that promote the surprise and the enchantment of the public, omitting sometimes problematic of this universe, as well as the question of accessibility. We also note the mobilization of three elements for the representation of people with disabilities: 1 - Nationalist discourse; 2 - The information mediation of the Paralympic modalities; And 3 - The projection of the future from the image of the child and new sports modalities. |
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Yes, I can: the representation of persons with disabilities in the video “We're the Superhumans” of the Channel 4Yes. I can: la representación de las personas con discapacidad en el video “We´re the Superhumans” del Channel 4Yes, I can: a representação das pessoas com deficiência no videoclipe “We're the Superhumans” do Channel 4This paper sets out to answer the following question: how are people with disabilities portrayed in the video “We're the Superhumans” produced by the english channel, Channel 4, and released by the IPC to promote the Rio 2016 Paralympics Games? As a methodological basis, we used discourse analysis and listed two categories: Disability Spectacularization (supercrip) and Representation of people with disabilities. We identified that people with disabilities were presented from the perspective of social and sports skills and abilities. The piece of advertising was restricted to convey contents that promote the surprise and the enchantment of the public, omitting sometimes problematic of this universe, as well as the question of accessibility. We also note the mobilization of three elements for the representation of people with disabilities: 1 - Nationalist discourse; 2 - The information mediation of the Paralympic modalities; And 3 - The projection of the future from the image of the child and new sports modalities.Este artículo pretende contestar a la siguiente pregunta: ¿Cómo se retratan las personas con discapacidad en el video “We´re the Superhumans” producido por el canal inglés, Channel 4, y publicado por el IPC para promover los Juegos Paralímpicos de Río / 2016? Como base metodológica, se utilizó el análisis del discurso y indicamos dos categorías: espectacularización de la discapacidad (supercrip); y la representación de las personas con discapacidad. Hemos identificado que las personas con discapacidad se presentaron desde la perspectiva de habilidades y capacidades sociales y deportivas. La publicidad se limitaba a transmitir contenidos que promovieran la sorpresa y el encantamiento del público, omitiendo a veces problemática de este universo, así como la cuestión de la accesibilidad. También observamos la movilización de tres elementos para la representación de las personas con discapacidad: 1 - Discurso nacionalista; 2 - La mediación de la información de las modalidades paraolímpicas; y 3 - La proyección del futuro desde la imagen del niños y las nuevas modalidades deportivas.Este trabalho se propôs a responder a seguinte questão: De que maneira as pessoas com deficiência são retratadas no videoclipe “We're the Superhumans” produzido pelo canal de televisão inglês, Channel 4, e divulgado pelo IPC para promover os Jogos Paralímpicos Rio/2016? Como base metodológica, utilizamos a análise do discurso e elencamos duas categorias: Espetacularização da deficiência (supercrip) e Representação das pessoas com deficiência. Identificamos que as pessoas com deficiência foram apresentadas sob a ótica das capacidades e habilidades socioesportivas. A peça publicitária se restringiu em veicular conteúdos que promovem a surpresa e o encantamento do público, omitindo, por vezes, problemáticas desse universo, assim como a questão da acessibilidade. Constatamos também a mobilização de três elementos para a representação das pessoas com deficiência: 1 – Discurso nacionalista; 2 – A mediação informativa das modalidades paralímpicas; e 3 – A projeção de futuro a partir da imagem da criança e de novas modalidades esportivas.Universidade Federal de Santa Catarina2018-10-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2018v30n55p3410.5007/2175-8042.2018v30n55p34Motrivivência; v. 30 n. 55 (2018); 34-572175-80420103-4111reponame:Motrivivência (Florianópolis)instname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2018v30n55p34/37571Copyright (c) 2018 Motrivivênciainfo:eu-repo/semantics/openAccessVelasco, Amanda PaolaFermino, Antonio LuisPoffo, Bianca NatáliaSantos, Silvan Menezes dos2018-10-10T09:30:04Zoai:periodicos.ufsc.br:article/49510Revistahttp://www.periodicos.ufsc.br/index.php/motrivivenciaPUBhttps://periodicos.ufsc.br/index.php/motrivivencia/oai||giovani.pires@ufsc.br2175-80420103-4111opendoar:2018-10-10T09:30:04Motrivivência (Florianópolis) - Universidade Federal de Santa Catarina (UFSC)false |
dc.title.none.fl_str_mv |
Yes, I can: the representation of persons with disabilities in the video “We're the Superhumans” of the Channel 4 Yes. I can: la representación de las personas con discapacidad en el video “We´re the Superhumans” del Channel 4 Yes, I can: a representação das pessoas com deficiência no videoclipe “We're the Superhumans” do Channel 4 |
title |
Yes, I can: the representation of persons with disabilities in the video “We're the Superhumans” of the Channel 4 |
spellingShingle |
Yes, I can: the representation of persons with disabilities in the video “We're the Superhumans” of the Channel 4 Velasco, Amanda Paola |
title_short |
Yes, I can: the representation of persons with disabilities in the video “We're the Superhumans” of the Channel 4 |
title_full |
Yes, I can: the representation of persons with disabilities in the video “We're the Superhumans” of the Channel 4 |
title_fullStr |
Yes, I can: the representation of persons with disabilities in the video “We're the Superhumans” of the Channel 4 |
title_full_unstemmed |
Yes, I can: the representation of persons with disabilities in the video “We're the Superhumans” of the Channel 4 |
title_sort |
Yes, I can: the representation of persons with disabilities in the video “We're the Superhumans” of the Channel 4 |
author |
Velasco, Amanda Paola |
author_facet |
Velasco, Amanda Paola Fermino, Antonio Luis Poffo, Bianca Natália Santos, Silvan Menezes dos |
author_role |
author |
author2 |
Fermino, Antonio Luis Poffo, Bianca Natália Santos, Silvan Menezes dos |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Velasco, Amanda Paola Fermino, Antonio Luis Poffo, Bianca Natália Santos, Silvan Menezes dos |
description |
This paper sets out to answer the following question: how are people with disabilities portrayed in the video “We're the Superhumans” produced by the english channel, Channel 4, and released by the IPC to promote the Rio 2016 Paralympics Games? As a methodological basis, we used discourse analysis and listed two categories: Disability Spectacularization (supercrip) and Representation of people with disabilities. We identified that people with disabilities were presented from the perspective of social and sports skills and abilities. The piece of advertising was restricted to convey contents that promote the surprise and the enchantment of the public, omitting sometimes problematic of this universe, as well as the question of accessibility. We also note the mobilization of three elements for the representation of people with disabilities: 1 - Nationalist discourse; 2 - The information mediation of the Paralympic modalities; And 3 - The projection of the future from the image of the child and new sports modalities. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-10-09 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2018v30n55p34 10.5007/2175-8042.2018v30n55p34 |
url |
https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2018v30n55p34 |
identifier_str_mv |
10.5007/2175-8042.2018v30n55p34 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2018v30n55p34/37571 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Motrivivência info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Motrivivência |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
publisher.none.fl_str_mv |
Universidade Federal de Santa Catarina |
dc.source.none.fl_str_mv |
Motrivivência; v. 30 n. 55 (2018); 34-57 2175-8042 0103-4111 reponame:Motrivivência (Florianópolis) instname:Universidade Federal de Santa Catarina (UFSC) instacron:UFSC |
instname_str |
Universidade Federal de Santa Catarina (UFSC) |
instacron_str |
UFSC |
institution |
UFSC |
reponame_str |
Motrivivência (Florianópolis) |
collection |
Motrivivência (Florianópolis) |
repository.name.fl_str_mv |
Motrivivência (Florianópolis) - Universidade Federal de Santa Catarina (UFSC) |
repository.mail.fl_str_mv |
||giovani.pires@ufsc.br |
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1789434861559218176 |