Athlete and advertising: reflections of advertising contracts sports exposed in literary works by Harlan Coben

Detalhes bibliográficos
Autor(a) principal: Alexandre dos Santos, Laís Cristyne
Data de Publicação: 2017
Outros Autores: Capraro, André Mendes
Tipo de documento: Artigo
Idioma: por
Título da fonte: Motrivivência (Florianópolis)
Texto Completo: https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2017v29n52p231
Resumo: Harlan Coben, an american crime writer, uses sports elements as constituents of its narrative structure. We sought to identify the relations between the sports field and the exposed advertising in the works "Deal Breaker" (2011) and "Drop Shot" (2012), first plot of the series "Myron Bolitar", through the analysis of characters Christian Steele and Duane Richwood. For this, we used the precepts about literary analysis proposed by Antonio Candido (2000), which considers text and context as constructs narratives, if noting that Coben portraying such characters as poster boys subject to the ephemera present both in sports, as the permanence related to media conglomerates and punctuates companies sporting goods of high impact marketing in this segment of the 1990s. 
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spelling Athlete and advertising: reflections of advertising contracts sports exposed in literary works by Harlan CobenAtleta y publicidad: reflexiones de contratos de publicidad deportiva expuestas a las obras literarias de Harlan CobenO atleta e a publicidade: reflexões acerca dos contratos publicitários esportivos expostos nas obras literárias de Harlan CobenHarlan Coben, an american crime writer, uses sports elements as constituents of its narrative structure. We sought to identify the relations between the sports field and the exposed advertising in the works "Deal Breaker" (2011) and "Drop Shot" (2012), first plot of the series "Myron Bolitar", through the analysis of characters Christian Steele and Duane Richwood. For this, we used the precepts about literary analysis proposed by Antonio Candido (2000), which considers text and context as constructs narratives, if noting that Coben portraying such characters as poster boys subject to the ephemera present both in sports, as the permanence related to media conglomerates and punctuates companies sporting goods of high impact marketing in this segment of the 1990s. Harlan Coben, escritor crimen en Estados Unidos, utiliza elementos deportivos como constituyentes de su estructura narrativa. Hemos tratado de identificar las relaciones entre el campo de deportes y el medio de la publicidad expuesta en las obras "Breach" (2011) y "Juego Mortal" (2012), el primer argumento de la serie "Myron Bolitar", a través del análisis de personajes Christian Steele y Duane Richwood. Para ello, hemos utilizado los preceptos sobre el análisis literario propuesto por Antonio Candido (2000), que consideran que el texto y el contexto como construcciones narrativas, señalando que si Coben retratar personajes tales como los niños de carteles sujetos a lo efímero presente tanto en los deportes, como la permanencia relacionada con los conglomerados de medios y puntúa las compañías de artículos deportivos de alto impacto de comercialización en este segmento de los años 1990.Harlan Coben, escritor estadunidense de romances policiais, utiliza elementos esportivos como constituintes de sua estrutura narrativa. Desse modo, procuramos identificar as relações estabelecidas entre o meio esportivo e a publicidade expostas nas obras “Quebra de Confiança” (2011) e “Jogada Mortal” (2012), primeiras tramas da série “Myron Bolitar”, por meio da análise dos personagens Christian Steele e Duane Richwood. Para tal, utilizaram-se os preceitos acerca da análise literária proposta por Antonio Candido (2000), que considera texto e contexto como constructos das narrativas, constatando-se que Coben retrata tais personagens como garotos-propaganda sujeitos às efemeridades presentes tanto no meio esportivo, quanto na permanência relacionada aos conglomerados de mídia, bem como pontua empresas de produtos esportivos de alto impacto neste segmento mercadológico dos anos 1990. Universidade Federal de Santa Catarina2017-09-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2017v29n52p23110.5007/2175-8042.2017v29n52p231Motrivivência; v. 29 n. 52 (2017): Educação Física no Ensino Médio; 231-2442175-80420103-4111reponame:Motrivivência (Florianópolis)instname:Universidade Federal de Santa Catarina (UFSC)instacron:UFSCporhttps://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2017v29n52p231/35041Copyright (c) 2017 Motrivivênciainfo:eu-repo/semantics/openAccessAlexandre dos Santos, Laís CristyneCapraro, André Mendes2017-09-28T10:47:45Zoai:periodicos.ufsc.br:article/46628Revistahttp://www.periodicos.ufsc.br/index.php/motrivivenciaPUBhttps://periodicos.ufsc.br/index.php/motrivivencia/oai||giovani.pires@ufsc.br2175-80420103-4111opendoar:2017-09-28T10:47:45Motrivivência (Florianópolis) - Universidade Federal de Santa Catarina (UFSC)false
dc.title.none.fl_str_mv Athlete and advertising: reflections of advertising contracts sports exposed in literary works by Harlan Coben
Atleta y publicidad: reflexiones de contratos de publicidad deportiva expuestas a las obras literarias de Harlan Coben
O atleta e a publicidade: reflexões acerca dos contratos publicitários esportivos expostos nas obras literárias de Harlan Coben
title Athlete and advertising: reflections of advertising contracts sports exposed in literary works by Harlan Coben
spellingShingle Athlete and advertising: reflections of advertising contracts sports exposed in literary works by Harlan Coben
Alexandre dos Santos, Laís Cristyne
title_short Athlete and advertising: reflections of advertising contracts sports exposed in literary works by Harlan Coben
title_full Athlete and advertising: reflections of advertising contracts sports exposed in literary works by Harlan Coben
title_fullStr Athlete and advertising: reflections of advertising contracts sports exposed in literary works by Harlan Coben
title_full_unstemmed Athlete and advertising: reflections of advertising contracts sports exposed in literary works by Harlan Coben
title_sort Athlete and advertising: reflections of advertising contracts sports exposed in literary works by Harlan Coben
author Alexandre dos Santos, Laís Cristyne
author_facet Alexandre dos Santos, Laís Cristyne
Capraro, André Mendes
author_role author
author2 Capraro, André Mendes
author2_role author
dc.contributor.author.fl_str_mv Alexandre dos Santos, Laís Cristyne
Capraro, André Mendes
description Harlan Coben, an american crime writer, uses sports elements as constituents of its narrative structure. We sought to identify the relations between the sports field and the exposed advertising in the works "Deal Breaker" (2011) and "Drop Shot" (2012), first plot of the series "Myron Bolitar", through the analysis of characters Christian Steele and Duane Richwood. For this, we used the precepts about literary analysis proposed by Antonio Candido (2000), which considers text and context as constructs narratives, if noting that Coben portraying such characters as poster boys subject to the ephemera present both in sports, as the permanence related to media conglomerates and punctuates companies sporting goods of high impact marketing in this segment of the 1990s. 
publishDate 2017
dc.date.none.fl_str_mv 2017-09-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2017v29n52p231
10.5007/2175-8042.2017v29n52p231
url https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2017v29n52p231
identifier_str_mv 10.5007/2175-8042.2017v29n52p231
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufsc.br/index.php/motrivivencia/article/view/2175-8042.2017v29n52p231/35041
dc.rights.driver.fl_str_mv Copyright (c) 2017 Motrivivência
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Motrivivência
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Catarina
publisher.none.fl_str_mv Universidade Federal de Santa Catarina
dc.source.none.fl_str_mv Motrivivência; v. 29 n. 52 (2017): Educação Física no Ensino Médio; 231-244
2175-8042
0103-4111
reponame:Motrivivência (Florianópolis)
instname:Universidade Federal de Santa Catarina (UFSC)
instacron:UFSC
instname_str Universidade Federal de Santa Catarina (UFSC)
instacron_str UFSC
institution UFSC
reponame_str Motrivivência (Florianópolis)
collection Motrivivência (Florianópolis)
repository.name.fl_str_mv Motrivivência (Florianópolis) - Universidade Federal de Santa Catarina (UFSC)
repository.mail.fl_str_mv ||giovani.pires@ufsc.br
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