Advertising, institutionality, and advertising education

Detalhes bibliográficos
Autor(a) principal: Correa, Rodrigo Stéfani
Data de Publicação: 2018
Outros Autores: Petermann, Juliana, Hansen, Fábio
Tipo de documento: Artigo
Idioma: por
Título da fonte: Signos do Consumo
Texto Completo: https://www.revistas.usp.br/signosdoconsumo/article/view/145534
Resumo: Propositions set forth in this article encompass the first phase of the interinstitutional research project on the teaching of advertising and creation. They echo works developed with Escola Superior de Propaganda e Marketing (RS), Universidade Federal de Pernambuco (PE), and Universidade Federal de Santa Maria (RS). At this stage, the main goal was to explore those teaching practices deemed institutionalized, which are fundamental for the understanding of certain pedagogical characteristics that are favourable to a sense of ‘innovation’ in teaching dynamics related to issues of creativity. Theoretical inputs by Piaget, Edgar Morin, and Vygotsky are especially considered regarding guidance processes, in which three specific dimensions are put in place: interaction, techniques, and conditions of ambience, equally tensioned by Berger and Luckmann’s projections as well as other texts by collaborating researchers, who have carried out a longitudinal study in every region of Brazil, but the North.
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spelling Advertising, institutionality, and advertising educationPublicidad, institucionalidad y formación publicitariaPublicidade, institucionalidade e formação publicitáriaPublicidadeCriaçãoPedagogiaInteraçãoPublicidadCreatividadPedagogíaInteracciónAdvertisingCreativityPedagogyInteractionPropositions set forth in this article encompass the first phase of the interinstitutional research project on the teaching of advertising and creation. They echo works developed with Escola Superior de Propaganda e Marketing (RS), Universidade Federal de Pernambuco (PE), and Universidade Federal de Santa Maria (RS). At this stage, the main goal was to explore those teaching practices deemed institutionalized, which are fundamental for the understanding of certain pedagogical characteristics that are favourable to a sense of ‘innovation’ in teaching dynamics related to issues of creativity. Theoretical inputs by Piaget, Edgar Morin, and Vygotsky are especially considered regarding guidance processes, in which three specific dimensions are put in place: interaction, techniques, and conditions of ambience, equally tensioned by Berger and Luckmann’s projections as well as other texts by collaborating researchers, who have carried out a longitudinal study in every region of Brazil, but the North.Las reflexiones apuntadas en este artículo comprenden la primera fase de la investigación interinstitucional con la temática de la enseñanza de creación publicitaria y repercuten los trabajos ejercidos junto a la Escuela Superior de Propaganda y Marketing (RS), Universidad Federal de Pernambuco (PE) y en la Universidad Federal de Santa Maria (RS). El principal objetivo en esta etapa fue explorar las prácticas de enseñanza consideradas institucionalizadas, fundamentales para la comprensión de determinadas características pedagógicas y favorables al sentido de “innovación” en las dinámicas de la enseñanza vinculadas a las materias de creatividad. En particular, se consideran las proposiciones teóricas de Piaget, Edgar Morin y Vygotsky frente a los procesos de orientación, en que se plantean en perspectiva tres dimensiones específicas: la interacción, las técnicas y las condiciones de ambientes, igualmente previstas por las proyecciones de Berger & Luckmann y otros textos de los investigadores colaboradores, que harán un estudio longitudinal abarcando todas las regiones de Brasil, con excepción de la región Norte.As reflexões apontadas neste artigo compreendem a primeira fase da pesquisa interinstitucional com a temática do ensino de criação publicitária e repercutem os trabalhos exercidos na Escola Superior de Propaganda e Marketing (RS), na Universidade Federal de Pernambuco (PE) e na Universidade Federal de Santa Maria (RS). O objetivo principal nesta etapa foi explorar as práticas de ensino consideradas institucionalizadas, fundamentais para compreensão de determinadas características pedagógicas favoráveis ao senso de “inovação” nas dinâmicas do ensino ligado às matérias de criatividade. Em especial, consideram-se as proposições teóricas de Piaget, Edgar Morin e Vygotsky quanto aos processos de orientação, em que se coloca em perspectiva três dimensões específicas: interação, técnicas e condições de ambiência, igualmente tencionadas pelas projeções de Berger e Luckmann e outros textos dos pesquisadores colaboradores, que farão um estudo longitudinal abarcando todas as regiões do Brasil, com exceção da região Norte.Universidade de São Paulo. Escola de Comunicações e Artes2018-07-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo não avaliado pelos paresapplication/pdfhttps://www.revistas.usp.br/signosdoconsumo/article/view/14553410.11606/issn.1984-5057.v10i2p38-52Signos do Consumo; v. 10 n. 2 (2018): Consumo e suas sensorialidades: do visual, do verbal e do olfativo; 38-521984-5057reponame:Signos do Consumoinstname:Universidade de São Paulo (USP)instacron:USPporhttps://www.revistas.usp.br/signosdoconsumo/article/view/145534/141582Copyright (c) 2018 Rodrigo Stéfani Correa, Juliana Petermann, Fábio Hanseninfo:eu-repo/semantics/openAccessCorrea, Rodrigo StéfaniPetermann, JulianaHansen, Fábio2019-04-01T12:54:52Zoai:revistas.usp.br:article/145534Revistahttps://www.revistas.usp.br/signosdoconsumoPUBhttps://www.revistas.usp.br/signosdoconsumo/oairevistasignosdoconsumo@usp.br||revistasignosdoconsumo@usp.br1984-50571984-5057opendoar:2019-04-01T12:54:52Signos do Consumo - Universidade de São Paulo (USP)false
dc.title.none.fl_str_mv Advertising, institutionality, and advertising education
Publicidad, institucionalidad y formación publicitaria
Publicidade, institucionalidade e formação publicitária
title Advertising, institutionality, and advertising education
spellingShingle Advertising, institutionality, and advertising education
Correa, Rodrigo Stéfani
Publicidade
Criação
Pedagogia
Interação
Publicidad
Creatividad
Pedagogía
Interacción
Advertising
Creativity
Pedagogy
Interaction
title_short Advertising, institutionality, and advertising education
title_full Advertising, institutionality, and advertising education
title_fullStr Advertising, institutionality, and advertising education
title_full_unstemmed Advertising, institutionality, and advertising education
title_sort Advertising, institutionality, and advertising education
author Correa, Rodrigo Stéfani
author_facet Correa, Rodrigo Stéfani
Petermann, Juliana
Hansen, Fábio
author_role author
author2 Petermann, Juliana
Hansen, Fábio
author2_role author
author
dc.contributor.author.fl_str_mv Correa, Rodrigo Stéfani
Petermann, Juliana
Hansen, Fábio
dc.subject.por.fl_str_mv Publicidade
Criação
Pedagogia
Interação
Publicidad
Creatividad
Pedagogía
Interacción
Advertising
Creativity
Pedagogy
Interaction
topic Publicidade
Criação
Pedagogia
Interação
Publicidad
Creatividad
Pedagogía
Interacción
Advertising
Creativity
Pedagogy
Interaction
description Propositions set forth in this article encompass the first phase of the interinstitutional research project on the teaching of advertising and creation. They echo works developed with Escola Superior de Propaganda e Marketing (RS), Universidade Federal de Pernambuco (PE), and Universidade Federal de Santa Maria (RS). At this stage, the main goal was to explore those teaching practices deemed institutionalized, which are fundamental for the understanding of certain pedagogical characteristics that are favourable to a sense of ‘innovation’ in teaching dynamics related to issues of creativity. Theoretical inputs by Piaget, Edgar Morin, and Vygotsky are especially considered regarding guidance processes, in which three specific dimensions are put in place: interaction, techniques, and conditions of ambience, equally tensioned by Berger and Luckmann’s projections as well as other texts by collaborating researchers, who have carried out a longitudinal study in every region of Brazil, but the North.
publishDate 2018
dc.date.none.fl_str_mv 2018-07-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artigo não avaliado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.usp.br/signosdoconsumo/article/view/145534
10.11606/issn.1984-5057.v10i2p38-52
url https://www.revistas.usp.br/signosdoconsumo/article/view/145534
identifier_str_mv 10.11606/issn.1984-5057.v10i2p38-52
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.usp.br/signosdoconsumo/article/view/145534/141582
dc.rights.driver.fl_str_mv Copyright (c) 2018 Rodrigo Stéfani Correa, Juliana Petermann, Fábio Hansen
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Rodrigo Stéfani Correa, Juliana Petermann, Fábio Hansen
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade de São Paulo. Escola de Comunicações e Artes
publisher.none.fl_str_mv Universidade de São Paulo. Escola de Comunicações e Artes
dc.source.none.fl_str_mv Signos do Consumo; v. 10 n. 2 (2018): Consumo e suas sensorialidades: do visual, do verbal e do olfativo; 38-52
1984-5057
reponame:Signos do Consumo
instname:Universidade de São Paulo (USP)
instacron:USP
instname_str Universidade de São Paulo (USP)
instacron_str USP
institution USP
reponame_str Signos do Consumo
collection Signos do Consumo
repository.name.fl_str_mv Signos do Consumo - Universidade de São Paulo (USP)
repository.mail.fl_str_mv revistasignosdoconsumo@usp.br||revistasignosdoconsumo@usp.br
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